S9E08 - The Name Game: Brand Names In Different Countries

Under the Influence with Terry O'Reilly

English - February 20, 2020 00:09 - 27 minutes - 25 MB - ★★★★★ - 426 ratings
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Previous Episode: S9E06 - Set Jetting: Film Locations As Tourism Marketing

Next Episode: S9E09 - Search Parties: The Relentless Hunt For New Customers

This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean is called Meister Proper in Germany and Maestro Lindo in Italy. And the reason it’s hard to find a Burger King in Australia is the most curious story of all.

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