S9E11 - For Better or For Worse: Wedding Marketing

Under the Influence with Terry O'Reilly

English - March 12, 2020 00:09 - 26 minutes - 24.4 MB - ★★★★★ - 426 ratings
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Previous Episode: S9E10 - Come Fly With Me: Airports Are Now Brands

Next Episode: S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing

Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. As a result, the wedding industry is a big marketing category. From invitations and flowers to dresses and cakes, weddings are an $80 billion-dollar industry. And planning the perfect wedding day is a lot of pressure.

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