Episode 118: Customer Top Tasks with Gerry McGovern
UI Breakfast: UI/UX Design and Product Strategy
English - August 03, 2018 11:42 - 35 minutes - 32.3 MB - ★★★★ - 127 ratingsDesign Arts Technology design products marketing consulting saas ui design ux design usability product management productized consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.
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Show Notes
Gerry's website — customer experience insights published since 1996 (don't forget to subscribe)
Gerry's books
Identifying Customer Top Tasks — Gerry's article on Medium
Episode 111: Effective Website Navigation with Els Aerts
SurveyMonkey — a popular survey tool
Jared Spool, Jacob Nielsen — UX thought leaders that influenced Gerry's work
Optimal Workshop — great user research tools
MeasuringU by Jeff Sauro, This is HCD by Gerry Scullion — recommended UI/UX resources
Customer Carewords — Gerry's consulting website
Follow Gerry on Twitter: @gerrymcgovern
Today's Sponsor
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