Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.

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Rob's consulting website
SaaS Resources — a project co-founded by Rob
The Effects of Highlighting a “Recommended” Pricing Plan — an article by Ben Labay at ConversionXL
Basecamp, HubSpot, Zendesk, Intercom, MailChimp — some of the SaaS pricing pages we talk about
Price Intelligently — a blog by Patrick Campbell
Episode 96: Building a Global Customer Base with Ed Freyfogle
The Anatomy of SaaS Pricing Strategy — a free book by Price Intelligently
The Ultimate SaaS Pricing Resources Guide — a guide by Kyle Poyar at OpenView Labs
Follow Rob on Twitter: @robturlinckx
Drop Rob a line and ask him for pricing advice at [email protected]

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