Episode 119: Emotional Targeting with Talia Wolf
UI Breakfast: UI/UX Design and Product Strategy
English - August 17, 2018 14:02 - 37 minutes - 34.4 MB - ★★★★ - 127 ratingsDesign Arts Technology design products marketing consulting saas ui design ux design usability product management productized consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method.
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Show Notes
GetUplift — Talia's company
Emotional Targeting 101 — Talia's article at ConversionXL
What I Learned Analyzing 13 Years of Basecamp Home Pages — an article by Will Hoekenga
Forget Everything You Know About Color Psychology and Read This Guide — Talia's article on colors
GetUplift blog
Get your free conversion optimization resources at GetUpflift
Follow Talia on Twitter: @TaliaGw
Today's Sponsor
This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.
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