How to Provide an Excellent Client Experience & Keep Our Agents Happy w/Mike Hogan
Top Agent Happy Hour Podcast
English - January 16, 2019 03:00 - 35 minutes - 81.5 MB - ★★★★★ - 48 ratingsCareers Business makemoneyinrealestate realestate realestateagent realestateagentcareer realestatecareer realestatecoaching realestatescripts realestatetraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As leaders, staff retention is one of the key metrics we have to pay attention to in our business. How does it compromise our retention to make agents choose between buyers and listing? Why doesn’t today’s guest have an ISA model in his business? What are some of the biggest mistakes agents are making in business? On this episode, Mike Hogan, Hogan Group founder and leader, shares on how he has built and maintained an A-class team.
If you’re trying to focus on 15 different places to generate business, you’re never going to do all of them well. -Mike Hogan
Three Things We Learned From This Episode
Why agents should work buyers and listings
As agents are pigeonholed into doing only one side of the business or the other, they start to feel disenfranchised, because they don’t feel like they are being given enough opportunity. You can easily lose an agent by only making them focus either on the buy side or the sell side, so it’s better to allow them to work both.
Why Mike’s company doesn’t run the ISA model
With the cost of leads going up, it’s hard to pay an ISA because the profit margins aren’t there. At the end of the day, the consumer wants to talk to the person with the information, and the person that can answer their questions about property. That’s why it’s better to connect the consumer to the agent as quickly in the process as possible.
Why the most expensive zip codes don’t mean the most business
Everyone thinks they want to be in the highest prized zip codes in the area to get the business but that’s not the best place to be invested in when it comes to portal leads.
If you want to go far in this business, it’s important to actually see it as a business and not a job. Once you see it only as a job, you immediately limit yourself and what you can achieve. Put money away to invest in yourself, and have focus. Don’t just get good with a lead generation pillar, actually master it before you move onto something else. If not you’ll always just be selling real estate and you won’t level up or grow as an individual.
Guest Bio
Mike is the founder of the Hogan Group. Go to https://www.themikehogangroup.com/ for more information.
To contact Dustin Fox head to: https://www.foxessellfaster.com/