How JC Silvey Used Video Content to Become a Top Influencer

Top Agent Happy Hour Podcast

English - January 10, 2019 03:02 - 50 minutes - 114 MB - ★★★★★ - 48 ratings
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Previous Episode: How to Differentiate Yourself Through a High Level of Service w/ Tony Rivas

Next Episode: How to Provide an Excellent Client Experience & Keep Our Agents Happy w/Mike Hogan

Video marketing paired with hyper-focused local content can elevate our businesses in a major way. How can we make sure we’re leveraging the content the right way? Why does selling to clients become a lot easier when we put out relevant content? Why is it better to be focused on a local area instead of casting a really wide net?

On this episode, JC Silvey shares on what it takes to become a real estate video influencer.

If you’re trying to run Facebook ads and build an audience, the message has to be consistent. -JC Silvey

Three Things We Learned From This Episode

How to avoid being a commodity

Giving great service isn’t a strong enough value proposition. You have to add more layers of value. Without it, you become another commodity because everyone is claiming great service. You might as well compete on price.

The mistakes people are making with video content

Many agents make the mistake of putting a link on Facebook to the MLS, YouTube channel, or their website, instead of natively posting to Facebook. Facebook is competing with YouTube, so they won’t want to send people to YouTube to view your video.

How to become a local area expert

Go deep in your local area, instead of wide to many areas. Your market reports will show that you know your area very well. That is very valuable.

In the world of video marketing, it’s important for people to see you frequently. The key is to keep the content fresh and make it relevant to the audience socially. It’s the most work we have to do, but it will pay off. If we put a lot of the right content out, getting the business becomes much easier.

Guest Bio

JC is the leader of Silvey Residential. He is a Certified Real Estate Appraiser and Realtor, and co-creator of Inside Loudoun.

Go to https://silveyresidential.com and https://www.facebook.com/SilveyResidential/ for more informat to check out their video content, go to https://www.facebook.com/InsideLoudoun/.

To contact Dustin Fox head to: https://www.foxessellfaster.com/