Some agents put too much emphasis on the homes they’re selling and not enough on the service they are providing to each client. Why is it so important to focus on how we’re treating people and helping them meet their needs? How do you get your clients to actually become marketers for our service? Where are a lot of agents lacking and falling short, and how can they change this?

On this episode, Tony Rivas, Pearson Smith Realty’s top agent of 2017, shares insights on his success and how he runs his business.

 

 

My clients will evangelize for me, and word of mouth is better than any other type of marketing material. -Tony Rivas

 

Three Things We Learned From This Episode

How Tony does 80 deals a year, on his own, without damaging his quality of life

Tony has been able to do 80 deals a year while still managing to be a family man. For him, it’s all about saying “no” to the things that don’t produce business and respecting his schedule down to the last minute.  

How to be intentional about viewing homes  

People think that their job as a buyer’s agent is to show as many homes as possible, but the truth is that just makes the process more overwhelming. Instead we should listen to what the client’s needs are and show a select group of homes that match what they are looking for.

The power of service as a differentiating factor

The thing that sets us apart is the service we provide. That’s what makes people refer us and work with us repeatedly. It’s ultimately the biggest differentiator that makes prospects choose us over other agents.

 

The greatest amount of value you can bring to your clients is the level of service you offer. They probably know a lot about a home from internet searches already. Your job is to help them see that you are the one who will take away their troubles and help them ride the emotional train of buying or selling a home. Show that you like them, that you want to get them into the best possible house, and that you’re genuinely looking out for them. 

 

Guest Bio

Tony Rivas was fresh out of high school when he decided to start his real estate career in 2005. Today, Tony has helped hundreds of homeowners and their families avoid foreclosure resulting in his business growing year after year fueled by his overwhelming passion to save 10,000 homeowners from foreclosure. Tony proudly serves in Virginia, Maryland & Washington D.C. as a real estate agent and servant. To get in touch, email [email protected].

 

To contact Dustin Fox head to: https://www.foxessellfaster.com/