046 Marketing the Dispensary Experience with Robbie Wroblewski of Seed & Smith

Robbie Wroblewski currently manages company branding, marketing, and community involvement for Seed & Smith Cannabis. Focused on humanizing cannabis, Robbie has made it his mission to empower consumers with knowledge.  

[00:01 – 06:00] Guest Introduction and Events Coming Up on 4/20  

[06:01 – 11:43] Robbie’s Background & The Brand That Seed & Smith Has Built  

[11:44 – 25:52] Educating and Empowering The Consumer to be Advocates of Cannabis 

[25:53 – 32:08] Anecdotal and Inaccurate Information Dictates Consumer Experience 

[32:09 – 44:46] How Seed & Smith Chooses New Strains to Grow 

[44:47 – 50:56] Seed & Smith’s Virtual Tours 

[50:57 – 52:15] The Necessity of Being an Educated Consumer    

[52:16 – 58:10] Final Thoughts

Featured in Washington Post, Denver Post, mg Cannabis Retailer, and Marijuana Business Daily, Robbie Wroblewski currently manages company branding, marketing, and community involvement for Seed & Smith Cannabis. With a special emphasis on education and reducing stigma, Robbie has used his time in cannabis to be an advocate for science and ethical business practices.

Previously in the journalism and photography industry, Robbie transitioned to cannabis in 2011 because of his passion for the plant’s medicinal properties and the growth opportunities in the space. He draws from extensive experience managing and working in nearly every area of the cannabis industry, including cultivation, post-harvest processing, extraction technologies, supply chain management, and branding.

You can follow Seed & Smith on Instagram and Twitter or visit their website Seed & Smith. 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“Really humanizing the [cannabis consumption] process helps people dramatically. And it reduces the stigma of everything that we’re doing.” – Robbie Wroblewski

Resources Mentioned:

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