045 Cannabis Technology to Empower the Ecosystem from Consumer to Dispensary with Socrates Rosenfeld of Jane Technologies

Socrates Rosenfeld is the CEO of Jane Technologies. They created the I Heart Jane platform that enables both consumers and dispensaries to search for products and let the dispensaries leverage Jane Technologies to empower them to connect their products to the right consumers. 

[00:01 – 05:12] Updates in the Cannabis Industry / Introduction of Topic and Guest

[05:13 – 09:10] The Story of Jane Technologies

[09:11 – 19:22] E-Commerce in the Cannabis Industry

[19:23 – 28:00] Cannabis and Technology

[28:01 – 46:34] Be Steps Ahead from Your Competition. Be Part of the Jane Community.

[46:35 – 53:12] I Heart Jane vs. Leafly

[53:13 – 59:22] Brands That You Should Check Out! / Final Thoughts and Call to Action

Socrates Rosenfeld is the Co-Founder and CEO of Jane Technologies. After leaving active duty in 2011 as a U.S. Army veteran and Apache helicopter commander, Socrates turned to cannabis to re-acclimate to civilian life. Because cannabis wasn’t legal at the time in Massachusetts, where he lived, he was forced to rely on the black market, where he couldn’t be sure about the quality of the cannabis he was buying. The frustration of that experience, coupled with the lack of access to cannabis for his fellow vets, led Socrates to co-found Jane Technologies with his brother Abraham.

Jane launched in 2017 to provide an e-commerce solution for legal cannabis retailers. A big part of the platform is that customers can conveniently research and purchase cannabis products online. Currently, the company partners with over 1600 dispensaries in 31 states.

Prior to starting Jane, Socrates was an associate at McKinsey & Company. He graduated from the United States Military Academy and earned an MBA in entrepreneurship from MIT.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Resources Mentioned:

Follow Socrates on LinkedIn. To learn more about Jane Technologies, visit their website at https://www.iheartjane.com/ or follow them on Instagram (@janecommunity)

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