038 The Power of Promotions and How Lightshade Dispensary Markets to Denver with Krista Nichols

Krista Nichols is the Manager of Marketing, Promotions, and CSR at Lightshade, a cannabis dispensary based in Denver and the largest independently owned dispensary in Colorado. In this episode, Krista gives us a glimpse of how they keep themselves ahead of their competition with the power of their promotions and marketing strategies.

[00:01 – 04:00] Opening Segment / Introduction of Guest and Topic

[04:01 – 09:45] Krista’s Background / What is Lightshade?

[09:46 – 21:01] The Power of Promotions

[21:02 – 33:18] How Lightshade Dispensary Markets to Attract New and Old Consumers

[33:19 – 40:06] What does vertically integrated mean for Lightshade?

[40:07 – 49:49] Growing Their Own Strains

[50:00 – 1:00:00] Krista’s Final Thoughts and Call-To-Action

[1:00:01 – 1:02:56] Closing Segment

Krista is a dynamic, energetic, enthusiastic human who loves connecting with people, her Doberman Sterling, live music, working out, and all things cannabis! Coming from a rich digital sales background and eventually landing her dream job as the Marketing Manager at Lightshade (Colorado's largest independently owned dispensary!), her experience is eclectic, to say the least. Moonlighting as a spin instructor for the past 3 years, fitness, health, and wellness are most near and dear to her heart, which goes hand in hand with a magical plant we are lucky enough to have as medicine. Follow Lightshade on Instagram and other social media platforms @lightshadehigh

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“We’re risk-takers, I think, and we really like to see how things do and then base our business model kind of around that.” – Krista Nichols

“It’s so fast-paced, and there are so much change happening all the time that you know, we want to make sure that we’re staying up on that stuff and staying very educated on it.” – Krista Nichols

Resources Mentioned:

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