This Much I Know - The Seedcamp Podcast
290 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 5 ratingsThis Much I Know is the podcast from Seedcamp, Europe’s seed fund.
Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.
Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.
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Episodes
Simplifying finance: How TaxScouts & Plum are making money work for everyone
January 20, 2021 14:57 - 40 minutes - 37 MBThe world of financial services is changing. From managing taxes to saving for retirement, the way in which we manage our money is being disrupted from all angles. And for good reason — a 2019 survey by the World Economic Forum found that only 28 percent of millennials and Gen Zs trust their banks to be ‘fair and honest’. The dissatisfaction with traditional financial institutions has led to a wave of consumers looking to fintechs for a better service. Seedcamp portfolio company TaxScouts i...
Founder & CEO of GORUCK, Jason McCarthy, on building community and walking the harder path
January 13, 2021 16:54 - 51 minutes - 47.2 MB‘We’re not a backpack company. We are a community and real brand.” — Jason McCarthy Jason McCarthy never set out to start an outdoor gear company. After university, he decided to serve in the US army, where he eventually became a Green Beret across Iraq, West Africa, and Europe. While serving in the Army Special Forces, McCarthy started making go-backs, now known as a go-ruck, for his friends and family who were stationed in high-danger zones. In 2008, he transitioned out of the Army and b...
Freshbooks Co-Founder & CEO Mike McDerment on attracting and retaining SME customers
December 16, 2020 17:10 - 44 minutes - 40.5 MBCan I lead the company I started? It’s a question founders and their investors ask themselves a lot. While most founders (four out of five, to be exact) want to stick around as CEOs of their own ventures, more than half are pushed out by the time their company is three years old. Of course, founder-CEOs do exist: Phil Knight, Anne Wojcicki, Reed Hastings, the list goes on. Mike McDerment, Co-Founder and CEO of Freshbooks, is one of those exceptions to the rule. Back in 2003, while running a s...
Legal Hour with Tom & Carlos — Incentivising your team through Employee Share Schemes (Part 2)
December 03, 2020 12:28 - 35 minutes - 32.8 MBYour team is the single biggest determining factor for your startup’s success. Building a great product, unlocking market potential, and attracting loyal customers require expertise and hustle from within. And, no, we do not just mean from within the founding team. Individuals across departments and seniority levels determine whether your company rises to stardom or flops miserably. To attract and retain the right talent, startups use employee ownership as an incentive scheme. Stock options...
Legal Hour with Tom & Carlos — Incentivising your team through Employee Share Schemes (Part 1)
December 03, 2020 12:27 - 45 minutes - 41.7 MBYour team is the single biggest determining factor for your startup’s success. Building a great product, unlocking market potential, and attracting loyal customers require expertise and hustle from within. And, no, we do not just mean from within the founding team. Individuals across departments and seniority levels determine whether your company rises to stardom or flops miserably. To attract and retain the right talent, startups use employee ownership as an incentive scheme. Stock options...
Behind the Scenes of Seedcamp Fund V
November 18, 2020 15:34 - 26 minutes - 23.9 MBSeedcamp Fund V is here. It’s our strongest fund to-date and we're thrilled that so many friends and founders have put their faith in us to continue backing Europe’s finest entrepreneurs. We don’t believe in draping fund announcements in a vague veil of splendour, so we want to give you the inside scoop of Fund V: the who, what, when, why, and how. In addition to publishing our fundraising pitch deck here, our Managing Partners Reshma and Carlos, Partners Tom and Sia, and Head of Brand & Ma...
Prof. Luke O’Neill on the intersection of academia and health tech
November 06, 2020 16:40 - 39 minutes - 36.2 MBThe gap between academic research and business is shrinking. Notable scientific technologies are shifting from receiving grants to venture capital funding. From massive frauds (*cough* Theranos) to incredible successes like Moderna, deep science is gaining traction amongst the world’s top investors. According to Statista research published in early 2020, the value of venture capital invested in the life sciences industry reached 22.4 billion dollars in 2019, almost doubling from the figure in...
Accel’s Harry Nelis on KAYAK, IPO strategy, and the right founder-VC relationship
October 21, 2020 17:13 - 43 minutes - 59.7 MBAccel partner Harry Nelis knows what it’s like to be in the founder seat. After graduating with a PhD in Electrical Engineering, Harry moved to Silicon Valley to work as an Engineer at Hewlett Packard before founding his own venture-backed software company. His experience as a founder showed him just how difficult it is to build a long-lasting company and develop a sticky customer base. It has also informed his founder-first approach to venture capital investing at Accel, one of the world’s...
Darryl Sparey, Co-Founder of Hard Numbers, on how to convert PR into Sales
October 14, 2020 00:00 - 18 minutes - 25.4 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Attest's Meagan Healey & Andy Davis on how to build content for organic and paid reach
October 14, 2020 00:00 - 26 minutes - 24.5 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Kate Adams, VP Marketing of Drift, on the Great Marketing Reset
October 14, 2020 00:00 - 48 minutes - 66.6 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Will Allen-Mersh of Spill discusses moving from entertaining marketing to useful marketing
October 14, 2020 00:00 - 14 minutes - 20.2 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Harry's Chris Seigal and Sally Higgin on implementing brand tracking to launch & scale your brand
October 14, 2020 00:00 - 42 minutes - 16.5 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Fireside Talk: Ines Ures, former CMO at Deliveroo and Treatwell
October 14, 2020 00:00 - 28 minutes - 39.5 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Fireside Talk: Chad West, Director of Global Marketing & Communications, Revolut
October 14, 2020 00:00 - 36 minutes - 33.3 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Expert Talk: Ashley Friedlein (Guild) on community-based marketing (CBM)
October 14, 2020 00:00 - 19 minutes - 27.1 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Ashley Friedlein, CEO of Guild, on Community-based marketing (CBM)
October 14, 2020 00:00 - 22 minutes - 31.6 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Anthony Rose, CEO of SeedLegals, on creating B2B content to fuel your marketing
October 14, 2020 00:00 - 20 minutes - 28.3 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Andy Shovel, founder & CEO of THIS, on "Why PR Is Great And Why PR Agencies (for startups) are Crap"
October 14, 2020 00:00 - 20 minutes - 18.4 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Re:ceeve's John May questions the value of LinkedIn Advertising
October 14, 2020 00:00 - 12 minutes - 11.6 MBOn the 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for our first ever online edition of the Marketing Summit. We delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing and MC, Natasha Lytton, guided us through it all.
Shachar Radin on how to build a demand generation machine
October 14, 2020 00:00 - 41 minutes - 38.1 MBOn the afternoons of 17th & 24th of September, we brought early-stage marketers from the Seedcamp Nation together for one of our favourite events of the year - the Seedcamp Marketing Summit. Attended by over 80 people we delved into the hottest topics cropping up across our portfolio companies' marketing teams: from building a demand generation machine to PR for startups and whether or not PR agencies provide any benefits at an early stage - it was a jam-packed program! Our Head of Marketing ...
Pinning down Financial Crime with the Founders of Salv and Resistant AI
October 07, 2020 14:22 - 39 minutes - 36.3 MBFinancial fraud is everywhere: in action movies, history books, and, yes, in our day-to-day lives in companies small and large. According to a 2020 PwC study, 56% of companies in the UK surveyed had experienced fraud, corruption, or economic crime in the past 24 months. This is well above the global finding of 47%. At Seedcamp, we are lucky to have two companies in our portfolio tackling this important and growing issue: Salv, an anti-money laundering platform for banks & fintechs, and Resis...
Coatue Management Matt Mazzeo’s path into VC and his philosophy on being helpful
September 24, 2020 17:01 - 37 minutes - 52 MBIn 2012, super-angel investor Chris Sacca launched Lowercase Capital, a new fund focused on the intersection of media and technology. To ensure its success, he hired one of the best-networked business development executives in the LA area: Matt Mazzeo. Within just a few months, Matt proved his tremendous aptitude for venture investing. Over the next four years, Matt and the Lowercase team invested in Instagram, Twitter, Slack, Kickstarter, and Medium to name just a few. Today, Matt is a Par...
Legal Hour – The 6 make or break legal issues to consider when starting a company
September 09, 2020 14:18 - 49 minutes - 45.7 MBOn this third episode of the Seedcamp Legal Hour, Tom and Carlos are joined by Anthony Rose, Co-founder and CEO of SeedLegals, the world's first legal automation platform for startup funding and a proud Seedcamp portfolio company. Besides being a serial entrepreneur, Anthony’s career has also seen him take on huge feats such as managing the launch of BBC iPlayer, for which Wired UK named him "the man who saved the BBC”. With one in 12 of all early-stage investments in the UK going through th...
Legal Hour with Tom & Carlos - what to be aware of when signing ‘standard terms’
August 26, 2020 17:04 - 38 minutes - 34.9 MBTom and Carlos are back with another episode of the Legal Hour podcast where they’ll walk you through the standard terms for term sheets, advisory agreements, and founder collaboration agreements and why founders shouldn’t blindly just use templates available without proper diligence. The term ‘standard documents’ came along not only from wanting to absorb the lessons learned, but also to introduce some level of simplicity in rather complex legal agreements. However, what is defined as ‘sta...
The Future of Health Care with the Founders of MedAll & Doctorly
July 29, 2020 16:12 - 31 minutes - 29.2 MBWe talk frequently about the future of health on this podcast and feature myriad guests to help cover the various facets involved in improving health care services the world over. The World Health Organisation has long been warning of an impending health sector crisis and, with the arrival of Covid-19, the urgency for better health care infrastructures is finally at the forefront of people’s mind. In this latest deep dive into the world of health care, we’re joined by Phil McElnay and Samir ...
Unity Founder, David Helgason, on the journey from young developer to democratising game development
July 08, 2020 14:03 - 45 minutes - 41.9 MBIn this week’s episode of This Much I Know, Carlos is joined by David Helgason, co-founder and former CEO of Unity Technologies, a Danish-American video game software development company best known for the development of Unity, the world’s leading real-time 3D development platform and last valued at $6bn. Originally from Iceland, at the age of ten David moved with his accomplished journalist mother and his two brothers to Denmark. He shares how we would use his mother’s computer at every ch...
Seedcamp Deep Dive on the new wave of Open Source businesses
June 25, 2020 14:57 - 29 minutes - 26.8 MBOpen source software is having a moment – the number of projects are growing, as are the developers working on them. Importantly too, there has also been an evolution of business models in the space. Gone are the days when only Red Hat stood as an example of successful commercialisation; now, 40+ companies relying on open source technology at their core have reached $100M+ revenue, with high-profile IPOs in recent years like Elastic ($252M IPO), MongoDB ($192M IPO). In this podcast we have a...
The Future of Health with the founders of Sano Genetics & Humanity
June 17, 2020 15:26 - 40 minutes - 37.1 MBIn this special Deep Dive, Carlos delves into a topic we’re particularly passionate about at Seedcamp, ‘The future of health’, alongside the founders of Sano Genetics and Humanity, both proud portfolio companies. Covering everything from the future of genomics to how to slow the ageing process and reduce the possibility of disease, Sano Genetics and Humanity are at the forefront of some of the most pressing issues facing how we think about improving our personal health. Join Dr. Charlotte...
Legal Hour with Tom & Carlos - Legal structures to be aware of when setting up your next round
June 11, 2020 14:59 - 39 minutes - 36.3 MBAfter the success of our first Legal Hour podcast in which Tom and Carlos discussed commercial legal terms and what founders should look out for, they’re back again; this time with a detailed look at how to structure your round and legal terms to be aware of. The purpose of this episode is to arm all founders with valuable information to help you make the most knowledgeable decisions, as no founder or investor should be afraid of any legal structures - “they are all trodden paths that other ...
Carmen Alfonso Rico on thesis-driven VCs, #CustomerLove and the immense value of brand and community
June 03, 2020 17:07 - 42 minutes - 38.7 MBCan you translate the entrepreneurial concept of ownership in the VC landscape? How can you really spot passion in a founder? These are just a few of the questions that Carlos and Carmen Alfonso Rico cover in this week’s podcast, as they discuss the learnings from shifting from being a VC to a founder, and then back again to a VC. After graduating with the best grades in the country and being scouted by the former Spanish president of congress to help reform the healthcare and education syst...
Carmen Alfonso Rico on thesis-driven VCs, #CostumerLove and the immense value of brand and community
June 03, 2020 17:07 - 42 minutes - 38.7 MBCan you translate the entrepreneurial concept of ownership in the VC landscape? How can you really spot passion in a founder? These are just a few of the questions that Carlos and Carmen Alfonso Rico cover in this week’s podcast, as they discuss the learnings from shifting from being a VC to a founder, and then back again to a VC. After graduating with the best grades in the country and being scouted by the former Spanish president of congress to help reform the healthcare and education syst...
Check Warner on her mission to provide access to opportunities to all with Ada Ventures
May 20, 2020 15:52 - 38 minutes - 30.9 MBWhy are people put off by the term impact and yet, at the same time, they want to promote the very things that the term encapsulates? How can we fix this dichotomy between the negative bias towards social impact against the very need that social impact drives for? These are some of the questions underlying this week’s podcast as Carlos discusses with Check Warner, co-founder of Ada Ventures, her journey toward creating a more diverse VC landscape and providing better access to opportunities t...
How businesses can win public-sector contracts with Stotles
May 07, 2020 14:36 - 33 minutes - 26.9 MB14% of the global GDP goes from government to businesses every year. But how does the public procurement office run this global economy and how can companies trying to sell to government navigate its inner-workings? The rather opaque admin of the process is exactly what drove three university students to decide to build Stotles, specifically addressing the murky waters of government contracting and a proud Seedcamp-backed company Stotles’s founding team, CEO John Witt, COO Taj Kamranpour and...
Legal Hour with Tom & Carlos - Legal terms to be aware of when bringing in new investors
April 22, 2020 13:25 - 35 minutes - 28.6 MBIn this week’s recorded video podcast Seedcamp partners, Carlos and Tom, join forces to discuss some of the key terms startup founders should keep in mind when considering a term sheet from investors. Carlos and Tom first met when Tom, in his previous life, was one of the lawyers working on helping to set Seedcamp up as a fund. Fast forward six years later and Tom - now one of our investment partners - shares how he wears both his investor and private equity lawyer hat to support portfolio ...
Dominic Hallas, Executive Director at Coadec, on advocating for Covid-19 grant schemes for startups
April 15, 2020 14:58 - 26 minutes - 21.6 MBThis week Carlos is joined, remotely, by Dominic Hallas, Executive Director at The Coalition for a Digital Economy (Coadec), to discuss his work liaising between policymakers and the tech community, and the role Codec is playing in helping startups navigate these uncertain times. After entering local politics at a young age in Leeds, and running a project in Delhi for the Bloomberg Foundation, Dom took the helm at Coadec in 2018, an initiative founded exactly ten years ago by pillars of th...
The future of investment with Uncapped and Tech London Advocates
April 01, 2020 13:46 - 36 minutes - 33.3 MBIn this week’s podcast, Carlos is joined by Russ Shaw, Founder of Tech London Advocates, and Asher Ismail, Co-founder of Seedcamp-backed company, Uncapped, Europe’s first revenue-based finance provider, as they discuss the need - now more than ever - alternative financing mechanisms to support founders. If you are currently raising or trying to determine how to navigate this current climate, listen in as Russ and Asher discuss the need to provide capital to founders more efficiently, from b...
Johnny Boufarhat & Devin Hunt on how to interact and learn in an online-only world
March 18, 2020 10:48 - 34 minutes - 31.6 MBAs the future sets to become fully digital in the next few months, what are the fundamentals required to enable the offline event market to successfully move online? Joining Carlos to discuss the topic this week is Johnny Boufarhat, founder of our portfolio company Hopin, the first all-in-one live online events platform who recently announced their $6m seed round, led by Accel, and Devin Hunt, our Venture Partner on all things product and design, who recently published ‘The Workshop Survival...
Marin Jankovski, GitLab's first engineering hire, on how to build and scale distributed teams
February 27, 2020 14:40 - 37 minutes - 34.4 MBRecorded live at our Seedcamp People Summit, Marin Jankovski recalls the beginnings of GitLab and how the company grew to become one of the largest distributed workforce, with 67 locations around the world and not a single office space for their 1200 people. In the session, featuring an inspiring introduction by Ben Gateley CEO and cofounder of our portfolio company CharlieHR, Marin explains the two most crucial pillars their team depends on when working remotely: communicating async - “it’s...
Marina Gorey on the importance of empowering people in your team as you scale
February 12, 2020 15:34 - 25 minutes - 23.2 MBThis week Carlos is joined by our brand new lead on all things talent and people, Marina Gorey, who we are incredibly excited to have join us to support our portfolio companies in helping them think about how they shape the most critical part of their organisations: their people. Prior to joining us at Seedcamp, Marina co-founded and was Chief People Officer at pioneering Kidtech company, SuperAwesome. In this podcast, she discusses some of her key learnings on how to actively empower the pe...
Daniel Burka on why product testing should be deeply ingrained in your design process
December 11, 2019 15:07 - 47 minutes - 43.1 MBThis week Carlos is joined by Daniel Burka, Director of Design at Resolve to Save Lives, which he joined nearly two years ago to support the mission of saving 100 million lives from cardiovascular disease and to prevent epidemics. In conversation with Carlos, Daniel walks through his journey from the early age of seventeen when he founded his first company Silverorange which this year celebrated its 20th anniversary. Since then he’s been leading on design across various organisations includi...
Simon Beckerman, founder of Depop, on community building for Gen Z
November 27, 2019 13:39 - 53 minutes - 48.6 MBThis week Carlos is joined by Simon Beckerman, founder of Depop, the leading app for Gen Z shoppers boasting 16 million users, nearly 20 million items listed on the platform, and around one million active users per day. Depop is where the world's creatives come to buy, sell and discover the most inspiring and unique things. In conversation with Carlos, Simon shares what sparked the business idea and how it became one of the fastest-growing communities. Prior to founding Depop, Simon immersed...
The future of personal health - Live panel at Seedcamp Breakthrough 2019
November 14, 2019 14:41 - 21 minutes - 19.9 MBLast month we launched 'Breakthrough' an interactive event showcasing a cross-section of companies gearing up to raise their Series A in front of a packed room of growth stage investors. As well as hearing from select companies across everything from distributed computing to using advanced scanning technology for early-cancer detection, Carlos also hosted a number of panels to dive deeper into sectors where we’re seeing particularly advanced innovation and where we’re making a high number of...
David Rowan on what sets real innovators apart
October 24, 2019 13:18 - 1 hour“Innovation is not a repeatable formula. Innovation is this messy thing that depends on the culture of the organisation; its heritage and its values.” In this week’s podcast, Carlos is joined by David Rowan, Founding Editor-in-chief of WIRED UK as he walks through the professional journey that fueled the creation of his new book: “Non-Bullshit Innovation: Radical Ideas from the World’s Smartest Minds”. From DJ-ing at a pirate radio station to interning at The Times and eventually going on t...
David Rowan on what makes Non-Bullshit Innovation
October 24, 2019 13:18 - 1 hour - 58.9 MB“Innovation is not a repeatable formula. Innovation is this messy thing that depends on the culture of the organisation; its heritage and its values.” In this week’s podcast, Carlos is joined by David Rowan, Founding Editor-in-chief of WIRED UK as he walks through the professional journey that fueled the creation of his new book: “Non-Bullshit Innovation: Radical Ideas from the World’s Smartest Minds”. From DJ-ing at a pirate radio station to interning at The Times and eventually going on t...
Freddy Ward on building HelloFresh’s marketing engine
October 10, 2019 11:23 - 16 minutes - 14.8 MBFreddy joined HelloFresh as employee number 5 and left as Marketing Director, managing budgets to the tune of £25M. Tune in as Freddy shares the journey with Natasha and dives into the importance of hiring, keeping teams motivated and channel diversification along with key lessons learned and applied to his new business, Wild. Links: Natasha: https://twitter.com/Natashalytton Freddy: https://www.linkedin.com/in/freddy-ward-32074a56/ HelloFresh: https://www.hellofresh.co.uk Wild Cosmetics: ht...
Sam Grant on how to make your brand the system 1 choice
October 10, 2019 11:23 - 13 minutes - 12.5 MBIn this fireside chat recorded live at the Seedcamp Marketing Summit, Sam Grant focuses on how cognitive biases affect decision making and why brand loyalty really matters. Sam shares his learnings from leading marketing efforts at Coca-Cola to developing a brand and channel strategy at Samsung. Tune in to hear why Sam is a strong believer in building an emotional relationship between the brand and your target audience. Links: Sam: https://www.linkedin.com/in/samgrant1/ Natasha: https://twi...
Andy Young on seven growth lessons from Silicon Valley
October 10, 2019 11:22 - 14 minutes - 13.4 MBIn this talk recorded live at the Seedcamp Marketing Summit our own EiR, Andy Young walks us through the seven tried-and-tested growth lessons he learned from Silicon Valley. Andy dives into the importance of having the right mindset and following the appropriate process in order to figure out how you can grow. Some of the materials Andy refers to: - 10,000 feet view exercise: http://bit.ly/10kftview - Subscription board dashboard: http://bit.ly/kpi-sheet - User testing script: http://www.se...
Giles Rhys Jones on how selling to businesses took what3words to the top of the App store
October 10, 2019 11:22 - 32 minutes - 29.4 MBWhat3words, recently described by the BBC as “the app that can save your life”, was recently catapulted to the top of the app and play store, thanks largely to a clearly defined b2b2c strategy. Tune in as CMO, Giles Rhys Jones, shares how they made it happen, from building an in-house creative team and using content to remove the barriers between their supporters and decision-makers in large organisations, to the importance of brand identity and purpose in overall strategy and startup succes...
Hannah Craik on how to balance your marketing focus: short-term spikes vs. long-term penetration
October 10, 2019 11:20 - 29 minutes - 27.4 MBRecorded live at the Seedcamp Marketing Summit, Hannah Craik discusses one of the most pressing issues facing marketers today: how to balance short-term spikes vs. long-term penetration. From her roles at digital media agencies to ASOS and now Heist studios, Hannah shares practical insights on how to generate sales today while also keeping one eye on future cashflow. She also depicts the importance of brand visibility and its synergy with short-termism. Listen in as Hannah shares how she ta...