Sam Grant on how to make your brand the system 1 choice
This Much I Know - The Seedcamp Podcast
English - October 10, 2019 11:23 - 13 minutes - 12.5 MB - ★★★★★ - 5 ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Andy Young on seven growth lessons from Silicon Valley
Next Episode: Freddy Ward on building HelloFresh’s marketing engine
In this fireside chat recorded live at the Seedcamp Marketing Summit, Sam Grant focuses on how cognitive biases affect decision making and why brand loyalty really matters. Sam shares his learnings from leading marketing efforts at Coca-Cola to developing a brand and channel strategy at Samsung.
Tune in to hear why Sam is a strong believer in building an emotional relationship between the brand and your target audience.
Links:
Sam: https://www.linkedin.com/in/samgrant1/
Natasha: https://twitter.com/Natashalytton