Giles Rhys Jones on how selling to businesses took what3words to the top of the App store
This Much I Know - The Seedcamp Podcast
English - October 10, 2019 11:22 - 32 minutes - 29.4 MB - ★★★★★ - 5 ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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What3words, recently described by the BBC as “the app that can save your life”, was recently catapulted to the top of the app and play store, thanks largely to a clearly defined b2b2c strategy.
Tune in as CMO, Giles Rhys Jones, shares how they made it happen, from building an in-house creative team and using content to remove the barriers between their supporters and decision-makers in large organisations, to the importance of brand identity and purpose in overall strategy and startup success.
Links:
Giles: https://twitter.com/gilesrhysjones
What3words: https://twitter.com/what3words