How to Differentiate with Financial Knowledge | Jason Shulick

Justin Stoddart  
So the big question is this: how do we those of us in the real estate industry, with crazy amounts of ambition, how do we think bigger than the building of our own empires? How do we simultaneously seek success AND significance, income AND impact? My name is Justin Stoddart, and this is the Think Bigger Real Estate Show.

Justin Stoddart  
Welcome back to The Think Bigger Real Estate Show. I am your host, Justin Stoddart. Today we are talking about differentiation. It's a very competitive market out there right now. There are fewer sellers than what real estate agents and consumers would like. So how do you stand out in a crowded market? How do you stay top of mind and in a way that the consumer believes that you're actually going to be able to deliver a better result than the next guy? That's today's topic? 

Justin Stoddart  
Before I introduce today's guests, that's an expert on this. I want to remind you that inside of the think bigger Real Estate Group on Facebook, we go deeper on this conversation, you only learn so much by listening, you learn best when you start to engage. And that is where we go to allow you to begin to apply these topics and go deeper on how you can implement them into your business. 

Justin Stoddart  
Today's guest His name is Jason Shulick, he is a returning guest on the show I had him back because I feel like now more than ever, agents need to know how to differentiate. Jason, thanks for coming on the show today, my friend. I appreciate it. 

Jason Shulick  
Justin. Thanks. 

Justin Stoddart  
Yeah. Let's talk a little bit, Jason about, first of all, maybe your background, and then we'll get into a little bit about what you do and how you help agents. So obviously, in the past, I know you spent a number of years really going in and taking financially distressed companies and fixing them, right, putting them back out into the market. I would imagine that in that process, you had to really understand what was happening, not just at the micro level, like their economics, but also the macro level, what's happening at a global scale that affects this particular company, how we position it, to where it has the best chance of succeeding and succeeding big Is that true? 

Jason Shulick  
That is correct, you know, we would look at stuff from you know, what's happening with the economy to some maybe stock market, depending on what's going on there. Because you do have different fluctuations in both the economy and the stock market, that may affect what's going on with the business. Because you're going to look at your supply chain and see how that's affecting you, and how you're going to manage your business, especially in a distressed business, because you're dealing with very little money, and you're having to fix it and then sell it off, because you want to see how much money you generate from the company to get the lenders and all the equity people their money back in order to go ahead and get good returns.

Justin Stoddart  
Interesting. So you obviously study the markets at a very deep level, right? You know, what's, what's happening locally? What's happening, happening nationally, globally? And how all those things interact, to set up an environment that's either conducive for success or not conducive for success for a business. Right? 

Jason Shulick  
Correct. Well,

Unknown Speaker  
going, No, no, please. So as you say, as you know, when we're looking at all those factors, I mean, you're looking at political, you're looking at geopolitical you're looking at, you know, as I said, financial here, you're just looking at a whole different factors in order for companies to survive in something that we can get into is that, you know, while you're at these companies, we always noticed that they were always data rich, but information for and you know, you may have the data inside the companies, but you need to be able to understand what that information says, and then pair it with the economic realities of where you're at. Just for instance, like last year, when COVID hit, I mean, you had to look at a totally different perspective of life, for the company that we were running it as a as an aerospace company and say, okay, what's going to happen? I mean, we're building parts for airplanes, clearly, you're not going to do air travel during COVID? And how's that going to affect the outcome of this company? That was the stress? And what kind of return can you get if you go ahead and sell it at that point?

Justin Stoddart  
Interesting. So that skill set again, I think, although real estate agents might be saying to themselves, like, thankfully, I don't have to do that kind of work. However, I want to, I want to, I want to pose this possibility for you that Imagine if, when you speak the agent next to you, all they do is they put out recipes. Now nothing against the recipes. I know some of the agents out there that are listening to this might take offense to that. But here's my point. If you're all about cooking, and you're like masterful at that, then you should be the recipe person, right? But if you're not, and you simply took a template from the person down the hall, because they did recipes, and you could care less about cooking recipes, or football schedules, right? We think about all the ways that real estate agents stay in contact with their people. And they may say like, I care less about football, but my clients like it. I think we're moving past that era in real estate where agents that are succeeding at a high level can't just use template information that they can't that doesn't actually move the needle for the client when it comes to things financial. Now, I still think you need to be very relevant when it comes to helping them live a good life and have a good lifestyle. But if everything you're putting out there is unrelated to their money unrelated to this being the potentially the largest buying and selling decision and transaction of their life, I think you're becoming disconnected with the value that people actually care about, right, or the value that really moves the needle form in such a big way that you'll be referred to people. And you'll people always come back for you. Any thoughts on that? Jason, 

Jason Shulick  
I totally agree with that. And that's kind of something why I designed what I did with this weekend money is that, you know, not only from transitioning from companies, but transition, just people in general, most people I've noticed, over time, have a hard time understanding money. Unfortunately, they don't teach you anything about the stuff in school, you know, what's happening, what it means and how it can affect your money. So I had a bunch of real estate people actually come to me say, this is a great tool for us to use here in Phoenix, because we actually get a lot smarter from the information you provide us. And if we're smarter, that means we can educate our buyers a lot better. And we're looking out for the best interest in the long haul, and everything that's going to affect their transaction, such as now. I mean, obviously, there's no supply. So people are paying for the nose right now. And everybody's just trying to find a house. Well, that may not be the best thing is just to go buy any house just because you can afford a house. I mean, there's a lot of panic buying going on right now. And if you don't do your due diligence on a house and understand what's what all entails in the house, and you know, doing inspections, everything, you could really screw your client, because you say buy this house, and it's got a whole lot of problems and your clients like I need to buy it right now, because we're at the top bid. And that's, that's the wrong way to look at it. ...