#195 - Chaz Zayed & Emmit Flynn, Awful Cloth: Getting Celebs to Authentically Promote Your Brand

DTC POD: How The Best Brands Are Built

English - May 12, 2022 20:17 - 58 minutes - 80.2 MB - ★★★★★ - 54 ratings
Society & Culture Business social media marketing creator marketing email marketing nik sharma emmett shine creators founder cpg marketing dtc tips brand awareness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #194 - Tono Mandly, Riogrande: Taking on the $100B LATAM DTC Market

Next Episode: #196 - Terry Lee, Rosaluna: Building The Best Brands in DTC - From MeUndies to Mezcal

On this episode of DTC Pod, Blaine & Ramon chat with Chaz Zayed and Emmit Flynn about how they started Awful Cloth in their dorm room and grew it into a viral brand, collaborating with Barstool on a hoodie, why they’ve seen so much success with influencers (side note: they’ve never paid any influencer to wear their hoodie!), and their plans to grow the brand.

2:06 - 7:59 The Start of Awful Cloth

15:30 - 18:46 Entrepreneurial Mindset from Day 1

19:34 - 23:38 Going Viral

24:32 - 26:19 Influencer Marketing

27:15 - 30:22 Barstool Collab

31:19 - 36:16 Reaching out to Influencers

37:07 - 41:15 The Challenges of Entrepreneurship

42:19 - 46:39 Working on Awful Cloth’s Website

47:01 - 54:49 Future Collabs

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

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