#196 - Terry Lee, Rosaluna: Building The Best Brands in DTC - From MeUndies to Mezcal
DTC POD: How The Best Brands Are Built
English - May 17, 2022 18:56 - 1 hour - 69.4 MB - ★★★★★ - 54 ratingsSociety & Culture Business social media marketing creator marketing email marketing nik sharma emmett shine creators founder cpg marketing dtc tips brand awareness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Terry Lee stopped by the DTC POD studio to talk to Blaine & Ramon about building Rosaluna and specifically how he’s established Rosaluna’s culture and values (ex: moving with intention versus just moving fast). Terry also discusses visiting Oaxaca, Mexico, learning about how mezcal is made, and meeting the multi-generational family of farmers who make it.
2:41 - 6:21 Terry’s background
8:42 - 19:13 Working at MeUndies
19:47 - 25:33 Building a team culture & values
25:34 - 34:56 Why build fast and break things is the opposite of Rosaluna’s culture
36:40 - 44:13 Hiring and finding talent
45:42 - 1:06:18 Building Rosaluna
1:07:10 - 1:14:25 Future plans for Rosaluna
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Terry Lee - Co-Founder of Rosaluna
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel