#193 - Zachary Abbot, Zbiotics: Building The First Genetically Engineered CPG Product
DTC POD: How The Best Brands Are Built
English - May 05, 2022 22:16 - 59 minutes - 54.5 MB - ★★★★★ - 54 ratingsSociety & Culture Business social media marketing creator marketing email marketing nik sharma emmett shine creators founder cpg marketing dtc tips brand awareness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Zach Abbott maker of the world's 1st genetically engineered probiotics. Purpose-built to help our bodies handle the diets and environments of modern life joins Ramon & Blaine to discuss the science behind ZBiotics, the challenges of educating consumers on a genetically engineered probiotic, and how to lean it to being genetically engineered registered with customers.
2:02 - 8:24 Idea for ZBiotics
14:57 - 20:09 The science of a hangover
23:37 - 27:19 Genetically engineerings is easier than you think
28:11 - 33:30 Making sure ZBiotics works
35:24 - 39:19 How do you sell a genetically engineered prebiotic
40:36 - 45:18 Leaning into being GMO
46:24 - 47:26 Working with a marketing and branding agency
47:57 - 49:55 Getting customer feedback
49:48 - 51:14 Figuring out manufacturing
52:17 - 53:48 Growing since 2021
54:12 - 56:09 The future of ZBiotics
57:37 - 58:35 Where to find ZBiotics and Zach
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Zach Abbott - CEO of ZBiotics
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel