#191 - Keta Burke Williams, Aspen Apothecary: Producing and selling your first 500 units
DTC POD: How The Best Brands Are Built
English - May 03, 2022 19:27 - 47 minutes - 43.5 MB - ★★★★★ - 54 ratingsSociety & Culture Business social media marketing creator marketing email marketing nik sharma emmett shine creators founder cpg marketing dtc tips brand awareness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
While Aspen is still in its early days, we’re excited to have Keta Burke-Williams on the pod to discuss the logistics of building a fragrance company. In this episode of DTC pod, you’ll hear Blaine & Ramon talk with Keta about creating a scent, finding a manufacturer, finding her voice when pitching to VCs, optimizing for online and offline sales, being smart with your resources, and tapping into your network.
8:20 - 9:20 The inspiration behind Aspen
15:43 - 16:06 Consumer trust is fragile
32:34 - 33:24 Why being cheap is smart
19:06 - 19:43 How to sell a scent online
26:03 - 26:47 Combatting imposter syndrome
40:10 - 40:49 Don’t underestimate your network!
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Keta Burke-Williams - Founder of Aspen Apothecary
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel