#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok

DTC POD: How The Best Brands Are Built

English - April 07, 2022 22:02 - 54 minutes - 50.3 MB - ★★★★★ - 54 ratings
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Previous Episode: #184 - Jake Karls, Midday Squares: How to turn your brand into an influencer with content marketing

Next Episode: #186 - Sam Madani, Bomani: Building Buzz & Launching Alcohol CPG

Tabs Chocolate is a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver. Blaine and Ramon are excited to have Jake Lewin and Oliver Brocato on DTC Pod to discuss how they designed specifically for TikTok, negotiating and working with influencers, creating viral videos, and making 90K in revenue in just 3.5 weeks after launch.

2:05 - 8:24 Entrepreneur Background

17:58 - 19:27 Getting Started with Tabs

24:05 - 27:33 Finding the Right Channel

28:44 - 31:29 Working with Influencers

32:55 - 37:22 Content / Social Strategy

38:43 - 42:49 Designing for TikTok

51:01 - 51:42 Bootstrapped

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

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