#184 - Jake Karls, Midday Squares: How to turn your brand into an influencer with content marketing
DTC POD: How The Best Brands Are Built
English - April 05, 2022 22:26 - 51 minutes - 47.2 MB - ★★★★★ - 54 ratingsSociety & Culture Business social media marketing creator marketing email marketing nik sharma emmett shine creators founder cpg marketing dtc tips brand awareness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Mid-Day Squares is the healthy chocolate bar company that’s built a name for itself through its bold content. Today on the pod, Ramon and Blaine are joined by the architect of Mid-Day’s brand voice & content strategy, Jake Karls, better known as the “Rainmaker” at MDS. As a Rainmaker, Jake is out there developing critical relationships with multiple stakeholders (i.e., press, investors, customers, etc.), cultivating the brand’s personality, and getting people excited about MDS.
1:17 - 4:27 Idea for Mid-Day Squares
4:55 - 7:38 Forming Mid-Days Content Strategy
10:07 - 10:55 Creating a Personality
11:48 - 13:32 Highs and Lows of Documenting Everything
14:00 - 17:55 Turning customers into fans
18:24 - 20:37 Celebrity Package Goods
20:58 - 23:42 Jake’s background and being a Rainmaker
25:14 - 30:46 Misunderstood and Hershey’s lawsuit
31:26 - 34:00 Getting everyone on board and therapy
34:45 - 38:00 Financing Content
38:13 - 42:33 Motivating young people
43:12 - 47:42 Evolution of MDS & DTC sales
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Jake Karls- CEO of Mid-Day Squares
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel