#186 - Sam Madani, Bomani: Building Buzz & Launching Alcohol CPG

DTC POD: How The Best Brands Are Built

English - April 12, 2022 13:36 - 45 minutes - 41.4 MB - ★★★★★ - 54 ratings
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Previous Episode: #185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok

Next Episode: #187 - Geoffrey Woo: HVMN, Archive, & Antifund VC with Jake Paul

On this episode of DTC Pod, Sam Madani chats with Ramon Berrios & Blaine Bolus to discuss how he built Bomani and the ups-and-downs of the entrepreneurial journey. The road to success for Bomani wasn’t easy. They faced a ton of rejection from local brewers, but they persevered and decided to pitch their concept to the biggest brewer in the country, and it worked! But that was just the first step. Sam discusses getting Bomani into customers’ hands, the process of selling to restaurants and bartenders, building brand awareness through the Cold Buzz Crew, adapting during COVID, and expanding Bomani’s retail presence.

0:19 - 3:08 What’s Bomani

3:51 - 5:41 Launching Bomani

6:21 - 10:28 30 questions you should be asking

11:32 - 15:58 Partnering with the biggest brewer in the US

18:43 - 20:25 Bomani’s first investor

20:26 - 22:00 Adapting to COVID

22:39 - 23:44 Expanding beyond friends & family

24:43 - 29:27 The cold buzz crew

29:43 - 36:32 Building partnerships with bartenders and restaurants

38:38 - 41:57 Getting into Whole Foods

This episode is brought to you by OpenStore:

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