The Talent Cast
225 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 28 ratingsFrom James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.
For more details: http://thetalentcast.com
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Episodes
EP 075 - Serious Thoughts About Employer Brand
April 16, 2018 05:05 - 28 minutesAfter some great conversations at ERE last week, I realized I was working under some assumptions that are rarely discussed. So here are the things employer brand people think about when they don't realize they are thinking about employer brand. Show Notes: http://wp.me/p806sS-a3
EP 074 - The End Of The ATS (ERE Wrap-up)
April 09, 2018 05:05 - 25 minutesAfter two days in San Diego for the ERE Recruiting Conference #ERERC, I was left with a single clear trend: Your ATS will become less and less visible to the candidate as we build completely new entrances into the application process. What does that mean? You'll have to listen to find out! Show notes: http://wp.me/p806sS-9W
EP 073 - How To Manage Your Employer Brand
April 02, 2018 05:05 - 29 minutesEveryone would love to sell you a better way to manage your employer brand, but we don't usually talk about what "managing an employer brand" really means. In this episode, we try to get specific on a very vague and fluid idea. Show notes: http://wp.me/p806sS-9R
EP 072 - When We're Not
March 26, 2018 05:05 - 24 minutesOne of the most common questions about creating and implementing an employer brand completely misses the point. When someone asks how to make their employer brand fun/diverse/inclusive/collaborative/employee-focused, there's an unstated part of the question. How do you make an employer brand diverse (or whatever) when the company it is representing is NOT. Show notes: http://wp.me/p806sS-9K
EP 071 - The Unsexy Employer Brand
March 19, 2018 05:05 - 31 minutesWe're always talking about who or what is the sexy employer brand of the moment, or how to make your employer brand sexy. But chances are, your brand is deeply unsexy. That's okay. There are ways for your employer brand to succeed without trying to be something you're not.
Ep 070 - Stop Selling Jobs
March 12, 2018 05:05 - 19 minutesRecruiters can be so focused on getting any kind of positive feedback (the "yes") that they don't realize that they are being lied to. The goal of recruiting isn't to get people to say yes, but to get them to want to say yes. Stop selling!
Ep 069 - The Future of Hiring Is Female
March 05, 2018 06:05 - 22 minutesLook, this isn't about diversity. This isn't about "doing good." This is about straight up business and destroying the competition. How? By building a women-first recruiting and hiring model.
Ep 068 - Your Recruiting Funnel Is Lying To You
February 26, 2018 06:05 - 32 minutesA helpful way of seeing recruiting issues and evaluating solutions for years, the recruiting funnel is completely broken. It forces your thinking into a transactional mode, which is not going to lead you to talent greatness. In this episode, published in conjunction with ERE Media, you'll discover how your recruiting funnel has been lying to you and how seeing your Talent Funnel is a far better option. Show notes: http://wp.me/p806sS-98
Ep 067 - The Professional Candidate
February 19, 2018 06:05 - 20 minutesStop and think of everything you ask from a candidate in return for a chance at a job. Now think of how desperate you are for talent and ask yourself: if you were a true professional, would you EVER give up so much without getting anything in return? Of course you wouldn't!!! Show notes: http://wp.me/p806sS-94
Ep 066 - Sell The Future
February 12, 2018 06:05 - 19 minutesMy mantra for 2018 is simple, but that didn't stop one of my friends from arguing with me about it. Anyway, if you're serious about better recruiting, start with this mindset.
Ep 065 - Not for Attribution
February 05, 2018 06:05 - 27 minutesAll those lovely reports you get after your ad spend happens sure make it seem like "stuff happened." But unless you understand attribution and connect it your the intent of your ad spend, they mean nothing. Don't let that happen to you! Show notes: http://wp.me/p806sS-8V
Ep 064 - The Secret to Amazing Entry Level Talent
January 29, 2018 06:05 - 24 minutesExpecting kids straight out of college to know what jobs they can do or should do is insane. But that's what's happening, leading to a glut of unqualified applicants spamming our ATS's and trouble identifying great candidates. But that's something we can fix.
Ep 063 - Epic Job Descriptions
January 22, 2018 06:05 - 37 minutesIf job descriptions are the heart of the entire recruiting and hiring process, why are they so bad? In this episode, we start with the "why" and figure out how to use some cool tech to make job descriptions suck less. Then we reach for the stars and find ways to make them actually work Show notes: http://wp.me/p806sS-8F
Ep 062 - Technology Is Not Strategy
January 15, 2018 06:05 - 28 minutesI know how much fun it is t pick new toys and tools to help you fix your talent issues. But too many companies start with the tech rather than a strategy and burn through piles of cash. Don't do that. Show Notes: http://wp.me/p806sS-7a
Ep 061 - Measuring your Employer Brand
January 08, 2018 06:05 - 40 minutesIf your going to invest in your employer brand, the first thing your boss is going to ask is how you'll measure it. In this episode, we look at ways to measure and evaluate your employer brand without having to invest in anything extra. Show notes: http://wp.me/p806sS-70
Ep 060 - A World Without ATSs
January 01, 2018 06:05 - 41 minutesDo you love your ATS? Do your candidates? Of course not. But until now, they have been a necessary evil. No longer! The world is shifting to one in which a candidate should never even see the ATS, so how will you compete for talent then. It isn't science fiction or the latest HBO series: a world without ATSs is here. Show notes: http://wp.me/p806sS-6R
Ep 059 - Clarity Is Currency
December 25, 2017 06:05 - 19 minutesThe best way to hire talent isn't to make videos or ebooks or super-funny job postings. It isn't about social media or LinkedIn or Glassdoor. The most important element is being clear and destroying uncertainty. Show notes: http://wp.me/p806sS-6L
Ep 058 - Small is the new big in employer brand
December 18, 2017 06:05 - 23 minutesYou might be inclined to set some big goals and launch some big projects to impact your employer brand, but a smarter strategy might be to think small. Show notes: http://wp.me/p806sS-6B
Ep 057 - A Festivus Miracle for Recruiting and Employer Brand
December 11, 2017 06:05 - 38 minutesAs we wind down the year, let us celebrate that most amazing of holidays: Festivus! In this episode, we skip the feats of strength and gather around the aluminum pole to air our grievances. I'm guessing you will hear things you are annoyed by, too. And I also list a whole load of things I love, just to balance things out. Complete show notes: http://wp.me/p806sS-6q
Ep 056 - Getting a Seat at the Table
December 04, 2017 18:05 - 25 minutesWhat's the one thing you want professionally more than anything else? Is it to get a seat at the decision-making table? It's not impossible... Show notes: http://wp.me/p806sS-6g
Ep 055 - Build Your Own Recruiting Content Strategy
November 27, 2017 06:05 - 37 minutesIt's true: content is probably the most effective way to activate your employer brand. But do you know how to build a proper content strategy? I'm not talking about deciding how many tweets you need a day, but a true strategy. Don't spend huge chunks of cash to have an agency tell you what your content strategy should be, because in this episode we get serious about helping you build your own. Show notes: http://wp.me/p806sS-6b
Ep 054 - The Myth of Talent Quality
November 20, 2017 06:05 - 35 minutesYou want to hire the best, I know that. But the concept of "quality" is both impossible to measure and impossible to define. So that leaves us with a simple question: what exactly is talent quality? Show notes: http://wp.me/p806sS-64
Ep 053 - Employer Brand for Pennies a Day
November 13, 2017 06:05 - 38 minutesIf someone asked you to invest in your employer brand, it always seems to come with a steep price tag. But it doesn't have to be that way. Most companies can get a huge lift with very little budget. Don't believe me? Listen in! Show notes: http://wp.me/p806sS-5X
EP 052 - Rethinking Your Budgets
November 06, 2017 06:05 - 36 minutesSetting up your 2018 budgets? Chances are, you're trying to figure out how to the stuff as last year with a budget plus or minus three percent of 2017. That's a trap.
Ep 051 - What Glassdoor Gets Wrong
October 30, 2017 05:05 - 31 minutesAccording to Glassdoor, your rating says you are a good or bad company to work for, but they've got it wrong. And understanding the cause of that misunderstanding is what can allow you to win the talent game, even if you aren't a "top" employer. Full show notes: http://wp.me/p806sS-5J
Ep 050 - The End of Entry-Level Work
October 23, 2017 05:05 - 34 minutesAI, bots and software can't take all our jobs, just the entry-level ones. It's like saying "we don't need seeds because we've got all this food!" Where will new talent come from when we can't hire entry-level people and make them great? The answer might surprise you. Show notes: http://wp.me/p806sS-5E
Ep 049 - Can Employer Brand Go Too Far?
October 16, 2017 05:05 - 36 minutesA successful employer brand needs to have a strong point of view, but can you take it too far? We find an example where that's true, explain where it created problems and suggest some fixes. Show notes: http://wp.me/p806sS-5y
Ep 048 - Measuring What Matters
October 09, 2017 05:05 - 35 minutesAre you measuring what matters or just what's easy to measure? Too many people are measuring things that have zero impact on their hiring (Likes! Bounce Rate! Traffic!). In this episode we break down the things that get reported on that have nothing to do with effective hiring and suggest metrics that really do. Show notes found at http://thetalentcast.com
Ep 047 - Your Employer Brand Already Exists
October 02, 2017 05:05 - 32 minutesYou don't have to create or invest (or invest in) your employer brand, because it already exists. This may be good, or (more likely) it may be bad. And join the Employer Brand webinar series this fall: http://bit.ly/employerbrandwebinar
Episode 046 - Hell Yeah or Hell No
September 25, 2017 05:15 - 29 minutesYou want a candidate you say "hell, yeah!" about. And you want that candidate to say "hell, yeah!" about you. That's the goal of recruiting. So why are we talking to so many people indifferent to the job and the employer brand?
Episode 045 - The Big Leap
September 18, 2017 05:15 - 40 minutesRecruiting has become a game of optimization, swapping one tool or tactic for another to see a 5% increase in something. But we're about as optimized as we're going to get. And if we want to truly have a seat at the business strategy table, we need to forgo optimization and embrace a big (scary) leap forward.
Ep 044 - What Talent Wants
September 11, 2017 05:15 - 34 minutesYou want to hire talent, but did you remember to ask talent what they wanted? And did you figure out if their motivations aligned with yours?
Ep 043 - Glassdoor: Down and Dirty
September 04, 2017 05:15 - 48 minutesLet's get tactical and specific about Glassdoor: how to use it to measure your employer brand, how to effectively respond to reviews (even the evil ones) and how to increase your overall rating without breaking the rules.
Ep 042 - Let's Buy An Ad!
August 28, 2017 05:15 - 39 minutesAre you getting the feeling that the value of your ads is diminishing day by day? You're not imagining it. In this episode, we examine why the recruiting ad space is in decline, and how you can still find value in ads.
Ep 041 - Recruiting Happiness?
August 21, 2017 05:15 - 24 minutesRecruiters have a brutal job, filled with unending rejection and disappointment. And those are the good days. So we wonder, is it possible for a recruiter to find happiness?
Ep 040 - That Conversation
August 14, 2017 05:15 - 37 minutesThe news this week has been ugly (Charlottesville, Uber, GitHub, Google), and they stem from a core problem: we talk about being committed to diversity and inclusion, but we don't talk about why. That lack of "why" leads to manifestos and firings insider Google (as well as many other problems). It's like telling your kids not to do drugs or have sex: it's far easier to set rules than to discuss the reasons why. So in this episode, we get serious about having That Conversation.
Episode 039 - Recruiting Fashion
August 07, 2017 05:15 - 18 minutesHere comes the goon squad and we're coming to town! Is recruiting and recruiting tech really just fashion? It certainly feels like it. In this podcast, aside from quoting David Bowie and Adam Ant, we talk about the fashion trends in recruiting and talent acquisition.
Episode 038 - Google Jobs, The New SEO Battle
July 31, 2017 05:15 - 31 minutesDid you think we had past the SEO era for jobs? Well, we had until a few weeks ago when Google unveiled its new job search tool. In this episode, we talk about Google, its history and that likely course of Google for Jobs (and what that means for you).
Episode 037 - I Hate Your Apply Button
July 24, 2017 05:15 - 36 minutesDo you think you're in charge of your recruiting strategy? No, you're not. Not by a long shot.
Episode 036 - The Future of Talent Is People
July 17, 2017 05:15 - 32 minutesRegardless of what you hear, the future of talent isn't AI or bots or more more more tech. But those things are real and when they come and we are able to offload so much of the rote chores of our day-to-day, what's left for us to do? A lot, it turns out.
Episode 035 - Finding Jobs
July 10, 2017 05:15 - 38 minutesEveryone in talent acquisition says they are focused on "helping people find jobs" but that's not what's really happening. Not by a long shot.
Episode 034 - The Two Dirtiest Words in Employer Branding
July 03, 2017 05:15 - 32 minutesWhen you play "follow the leader" you never catch up. Why best practices are the least effective means of growing or strengthening your employer brand.
Episode 033 - Who Arent You
June 26, 2017 05:15 - 36 minutesEveryone is customer-focused. Everyone wants to hire a self-starter. Everyone thinks they have a "do what it takes" mentality. But in reality, these ideas do not define us or the issue. What defines us is the edge, what we're not willing to do. That means your corporate mission, employer brand and recruitment marketing is as much defined by who you aren't as who you are.
Episode 032 - Who Bought The First Fax Machine
June 19, 2017 05:15 - 31 minutesWhy does one job board succeed where another fails? It's not a random question, because it might indicate why Google is launching it's own. Is it a shot at Indeed, or someone else?
Episode 031 - How Much Content Does It Take To Get to the Center of a Candidate?
June 12, 2017 05:15 - 29 minutesShould you have a lot of content, or get out of candidates' way? We answer a listener's question and eventually I make the case that job descriptions sound like advertisements for indentured servitude. Really.
Episode 030 - Thirty Seconds
June 05, 2017 05:15 - 30 minutesYou have thirty seconds to establish and plant the seed of your employer brand in someone's mind. After that you can reinforce the brand pattern. It's easy, right? Then why does everyone get this wrong?
Episode 029 - Solving the Wrong Problem
May 29, 2017 05:15 - 40 minutesToo many tools, too many companies and too many brands are spinning their wheels, worrying about the wrong things and solving the wrong problems. Are you one of them?
Episode 028 - Content Strategy for Recruiting
May 15, 2017 05:15 - 33 minutesOkay, so if you buy that employer brand is important and that it differentiates you from others, how do you communicate that employer brand? Content strategy. But "telling stories" about your brand isn't enough. In this episode, we dive deep into how your employer brand is perceived and the "Third date rule" of recruiting strategy.
Episode 027 - HR Hates Recruitment Marketing
May 08, 2017 05:15 - 33 minutesThe "war for talent" starts with the "war for attention." But the way you get attention is fundamentally from the way successful HR thinks. In this episode, we examine the friction between HR and Recruitment Marketing, friction that is killing your talent acquisition efforts.
Episode 026 - Instagram for Recruiting
May 01, 2017 05:15 - 41 minutesFor a long time, Instagram was resigned to the "nice to have" category for recruiting. A lack of clear CTA or linking to any other channel made it a place to show pretty pictures and little else. But changes in the last four months position Instagram to be the next big recruiting social channel. In this episode, we'll break down the world's largest visual social channel, its competition, and how to use it effectively.