The Talent Cast
225 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 28 ratingsFrom James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.
For more details: http://thetalentcast.com
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Episodes
Episode 025 - Tech Recruiting Silver Bullet
April 24, 2017 05:15 - 38 minutesEveryone needs geeks, but few people know how to really recruit them. The game isn't about salary and perks, but in about giving them something they really value. And investing in this kind of recruiting will let you compete against the mega-geek companies without spending a fortune. Learn more!
Episode 024 - Barbarians at the Gate (employee-generated content)
April 17, 2017 06:00 - 41 minutesSo, you've decided to let your employees activate your employer brand (good choice, I know it wasn't easy). But how? In this episode, we get down and dirty with the details of how to build an ongoing content-creation machine and all the ways to make use of it.
Episode 023 - Employee Advocates for your Employer Brans
April 10, 2017 05:15 - 44 minutesHow do you get your staff and employees to embrace a central employer brand and actually share it with their own networks? It's not easy.
Episode 022 - A Single Employer Brand Across Diverse Teams?
April 03, 2017 05:05 - 44 minutesWhen we talk about an employer brand, we talk about something that is true for each person and team within the company. Is that possible? Teams and individuals are motivated by different things, so can you really have a single employer brand for all of them? We find out.
Episode 021 - No One Cares About Your Career Site
March 27, 2017 06:00 - 40 minutesYou spend a lot of time and energy getting people to your career site. Is that really the right strategy? In this episode, we unpack how people really look for work and how to change your strategy to meet the evolution in job hunting.
Episode 20 - The Trouble with Social Recruiting
March 20, 2017 08:00 - 42 minutesHas your social recruiting initiatives paid off... at all? It seems like an idea that should work, but just hasn't connected for some reason. In this episode, we break down the issues that lead to lackluster results and find a surprising solution.
Episode 019 - Uber Lessons
March 13, 2017 13:08 - 51 minutesCan you learn some lessons from Uber's no good, horrible, very bad month? If you care about your employer brand, and about how the million little decisions made at every level impact it, there's a lot to learn.
Episode 018 - Is There Hope for Talent Tech?
March 06, 2017 13:32 - 41 minutesNo one loves their ATS. No one thinks their career site feels modern. No one is raving about the tech behind their talent ecosystems and there's two major reasons why.
Episode 017 - What The Heck Is An Employer Brand?
February 27, 2017 13:27 - 45 minutesI know everyone's talking about the potential power of an employer brand, but does it seem like everyone's talking... around each other? Here it is, a 101 and 102 Employer Brand class to get you up to speed in a hurry.
Episode 016 - Recruiters v Hiring Managers
February 20, 2017 13:30 - 32 minutesThe process of hiring talent takes two partners: recruiters to bring talent in and hiring managers to make decisions. But who's in charge of the process and outcomes in your business? The answer might surprise you.
Episode 015 - Job Descriptions Suck (but you can fix them)
February 13, 2017 13:54 - 35 minutesHiring managers hate job descriptions. Recruiters hate job descriptions. Candidates hate job descriptions. And they're right. These horrible legal documents can be turned into compelling and effective marketing tools, but not through some silly trick. If you're ready to get serious about talent, you need to get serious about job descriptions.
Episode 014 - Social Mythbusting
February 06, 2017 13:33 - 40 minutesIn this episode, we bust two myths in #socialrecruiting: hashtags and posting times. If you haven't evaluated your tactics in these ares in the last year, you are missing out.
Episode 013 - No B.S. Social Recruiting
January 30, 2017 13:55 - 44 minutesIt's been a VERY long time since just "being on social" was enough. With everyone on social, the "easy tricks" are all used up. So what's left? Here's your no-B.S. guide to doing social recruiting right.
Episode 012 - Snapchat Recruiting
January 23, 2017 15:02 - 44 minutesEveryone is saying that they are using or about to use Snapchat for recruiting. At least, that's what they tell you. In fact, the fastest growing social channel is a unique channel for marketing and a tough nut to crack. In this episode, we'll get into the ins and out of how to use Snapchat.
Episode 011 - Saving Your Talent Community
January 17, 2017 14:14 - 30 minutesWhen's the last time you thought about your talent community (or talent pool, or people you email with jobs)? For a small fraction of the time you might spend on Snapchat and FB Live, you can grow an audience you own.
Episode 010 - Starting From Zero
January 04, 2017 13:52 - 48 minutesWhat would you have to do if you had to build a recruitment marketing ecosystem from scratch? Or launch a channel from the ground up? Whether it's a new job or a re-launch of a failed program, at some point, you will have to learn how to start from zero.
Episode 009 - Recruiting Resolutions
December 30, 2016 14:18 - 41 minutesIt's a new year, so that means resolutions. But instead of thinking about the five tactics you should add in 2017, maybe your resolution should be to keep things simple.
Episode 008 - The Stories We Tell
December 12, 2016 22:07 - 39 minutesWhat content to prospects need to make a decision when applying or considering an offer? We reveal the secrets to recruiting content.
Episode 007 - It's Okay to Be Funny
December 09, 2016 13:55 - 36 minutesIn a TTC first, we answer a listener's question: Why can't we be funny in recruiting or job searching?
Episode 006 - Facebook Jobs
November 29, 2016 14:04 - 37 minutesFacebook launches a Jobs tool to its 1.6 billion active users, but is it a LinkedIn killer or yet another company who thinks they know recruiting? We talk it out!
Episode 005 - Creativity
November 21, 2016 13:13 - 33 minutesWe talk to Sarah Yang, Talent Content Marketing Manager at Workday about how you can introduce more storytelling to your recruitment marketing.
Episode 004 - Transparency
November 15, 2016 11:43 - 38 minutesWhat will the talent world look like when everyone knows everyone else's salary? In this episode of The Talent Cast, we talk to Kirsten Davidson, Head of Employer Brand at Glassdoor. (Apologies for my audio and weird gaps: I was getting some weird audio issues, but Kirsten sounds great)
Episode 003 - The Power of Context
November 08, 2016 13:21 - 41 minutesIn this episode of The Talent Cast, we try to sell a $100 bill for $20 to demonstrate that no matter how powerful your message is, the context dictates its success. TTC is dedicated to the new world of attracting and engaging talent. If you have a question we can answer on the show, or have a suggestion of who to interview, reach out on Twitter @TheWarForTalent.
Episode 002 - Facebook and the 7 Blind Men
November 01, 2016 12:08 - 48 minutesNow 12 years old, Facebook remains a complicated channel for recruitment marketing, primarily because everyone sees a single piece and thinks they understand the whole thing. In this episode, we look at how people actually use Facebook (the Fence-sitters, the Sourpusses and so many others) and how you can leverage this social media channel.
Episode 001 - Millennials
October 24, 2016 15:14 - 41 minutesIf I had a dollar for every person who asked me, "How do we attract millennials?" I'd be podcasting from a very exclusive beach. In this episode, how to think about and reach the Google Generation