Talking Tourism Episode 99 - Making Data-Drive Decisions with Nick Wright

Like most tourism operators, Nick Wright has ridden the many highs and lows of the COVID wave over the past two years. Newly appointed to Hobart's iconic Islington Hotel in late 2019, he watched the double whammy of interstate bushfires and a global pandemic all but wipe out the property's forward bookings overnight. By March 2020, the hotel had closed for the state's lockdown, before a slow build back up several months later. 

In September 2020, Nick had taken on a new role with a northern icon, as General Manager of Iconic Leisure Inn Penny Royal Hotel and Apartments. In today's episode, TICT's Luke Martin chats with Nick about the many challenges these two very different properties have thrown his way, and discovers that data has been critical in making the greatest business impact. With a focus on guest feedback, wise investment and capitalising on an all-round Tasmanian experience, Nick was able to see room rates increase by around 40% in the middle of the pandemic and finished last year well ahead of budget.

As a manager, Nick understands the many directions in which operators are pulled, and offers insights to take away and apply to your own business so you can get the best bang for your buck, too.

Today’s episode is brought to you by our partner, the Department of State Growth. The Department of State Growth brings together four interrelated divisions developing a strategic approach that drives economic growth, and supports the community, industry and business in the creation of jobs and opportunities for Tasmanians. Thanks to the Department of State Growth and the Tasmanian Government for their generous support of TICT and for helping to make this episode of Talking Tourism possible.