Talking Tourism Episode 100 - Customer Service Has Gone Online with Liz Ward

Liz Ward is the Founder and CEO of Tourism Tribe, an online learning community that delivers advice and support for tourism operators to grow their confidence and digital business skills. In today's episode, she chats with TICT's Luke Martin about the everchanging world of technology, and how important it is that tourism operators adapt with those changes.

Liz goes into detail about how the COVID environment has further fast-tracked digital changes, and the impact that this has had on take-up across all demographics, including those that form some of our biggest visitor markets. Along with increased online savvy, consumers' expectations of the online customer service experience have also changed. These days, your business' online presence isn't just about marketing and being found - it's about engaging and servicing potential customers when they've landed on your piece of the digital world. Liz provides a number of insights into the best ways to connect with customers online to convert their interest into your business.

Today's episode references checking your ATDW listing, and we encourage you to make this your first stop by logging in at https://atdw.com.au/
For more information about Tawk's live chat software, head to https://www.tawk.to/, and if you're interested in  video editing, check out https://www.veed.io/ 
Tourism Tribe is online at https://www.tourismtribe.com/

Today’s episode is brought to you by our partner, Hype TV. Hype TV is TICT’s official AV partner, offering a range of services in the media production arena, from conceptual creative to full production and asset delivery. Thanks to Hype TV for their generous support of TICT and for helping to make this episode of Talking Tourism possible.