Brand Experience Pick Me Up with Josh Searle from Pick Me Up Drinks
Tacoincidence with Scott Porter
English - November 12, 2019 13:00 - 1 hour - 55.5 MB - ★★★★★ - 26 ratingsEntrepreneurship Business Management brand business culture customer experience entrepreneur food management marketing tacos brand experience Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“The systems are in place to deliver wow.”
How the idea came to Josh for Pick Me Up (14:30)Secret #1: Anyone can sell a product, make it an experience (16:41)Secret #2: Create value-added interactions — not transactions (18:06)Secret #3: Hire for character traits that support your mission (18:56)Secret #4: The power of the pause (22:00)Secret #5: Be real and connect personally (27:56)Secret #6: Take responsibility for your mistakes. See things from a customer's perspective. (32:00)Secret #7: Fully integrate the customer and brand experience into every business decision you make (37:46)Secret #8: Every touchpoint adds to the customer experience (49:31)TACOINCIDENCE SECRET: Own your mistakes — wow in the service recoveryKnow your customers' names and what they loveSecret #9: Be creative and end on a high note (50:00)Secret #10: Look inward — your team reflects how you are (55:20)Links mentioned in this episode:
Pick Me UpSimon SinekSetting the Table by Danny MeyersMexicali Tacos & Co.Follow Josh:
Linked InInstagramFollow the Search for the Perfect Taco
InstagramYouTubeLinkedInWebsiteFollow Scott Porter
LinkedInAbout Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website— you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.