A Mile in Her Moccasins with Susan Petersen from Freshly Picked

Tacoincidence with Scott Porter

English - November 19, 2019 13:00 - 43 minutes - 40.2 MB - ★★★★★ - 26 ratings
Entrepreneurship Business Management brand business culture customer experience entrepreneur food management marketing tacos brand experience Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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“The Mom Squad is the secret to our success.”

When Susan decided she’d do moccasins exclusively (5:14)Secret #1 Keep trying different things until one sticks (7:17)Secret #2 Turn broken systems into a positive inflection point (10:31)Secret #3 Enable your customer to mark meaningful moments (11:41)Secret #4 Alleviate customer burdens (17:45)Secret #5 In order to build a legacy, don't sacrifice the brand (19:08)Secret #6 Give your customers white glove treatment (20:00)Secret #7 Do everything you can to hire for culture fit (21:80)Secret #8 Make everyone feel like a valued customer (23:02)Secret #9 Hire team members who relate to your customers (25:50)How the Mom Squad works (26:00)Secret #10 Be resilient — Don't give up (27:24)Secret #11 Create a memorable 360 degree customer experience (28:30)Secret #12 You can achieve anything (30:00)Secret #13 Listen to your customers & incorporate their feedback (35:00)

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About Tacoincidence

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.