Tacoincidence with Scott Porter artwork

Tacoincidence with Scott Porter

24 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 26 ratings

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. Your host is Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. Join the journey on our website, follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

Entrepreneurship Business Management brand business culture customer experience entrepreneur food management marketing tacos brand experience
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Episodes

You Are Worth It with Johnny Tanner: Taco Stop #15

April 20, 2021 17:00 - 1 hour - 80.7 MB

I met up with Johnny Tanner at Don Joaquin's Street Tacos. Together with his wife and seven kids, they are a viral YouTube sensation originally known as the Tannerites. With literally billions of views, they have pivoted their family business focus from ridiculously fun video snapshots into their lives and added the very timely and powerful uplifting message of YAWI — You are worth it. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he d...

The Uncommon Sock Experience with Jeff Kearl: Taco Stop #14

April 13, 2021 06:00 - 1 hour - 67.5 MB

I met up with Jeff Kearl on Taco Tuesday at Sancho's Tacos in San Clemente, California. He has reshaped the sock industry by creating Stance, one of the most well known and comfortable sock brands around. As an investor, founder and entrepreneur, Jeff is great at observing market trends and filling them. He has also developed a thriving company culture of excellence and efficiency. I wanted to learn how he was able to create such a thriving company, and what secrets have helped him and his e...

Creating Superhero Experiences Every Day with Cydni Tetro

April 06, 2021 17:00 - 58 minutes - 54.1 MB

I met up with Cydni Tetro on Taco Tuesday at Rico Cocina in Salt Lake City Utah. She's built her entire career and businesses around creating superhero moments for customers and her team everyday. A former Disney entrepreneur-in-residence, she is also the CEO of Brandless and Founder and President of Women Tech Council where she is impacting generations by empowering young women to pursue careers in business and tech. I wanted to learn more about her journey in understanding customers, insig...

Creating Superhero Experiences Every Day with Cydni Tetro: Taco Stop #13

April 06, 2021 17:00 - 58 minutes - 54.1 MB

I met up with Cydni Tetro on Taco Tuesday at Rico Cocina in Salt Lake City Utah. She's built her entire career and businesses around creating superhero moments for customers and her team everyday. A former Disney entrepreneur-in-residence, she is also the CEO of Brandless and Founder and President of Women Tech Council where she is impacting generations by empowering young women to pursue careers in business and tech. I wanted to learn more about her journey in understanding customers, insig...

Fighting The Porn Drug with Clay Olsen: Taco Stop #12

March 30, 2021 17:10 - 1 hour - 55.2 MB

I met up with Clay Olsen on Taco Tuesday at El Mexiquense in Lehi, UT. He is a man on a powerful, and challenging, mission to convince the world that porn kills love and fighting pornography is cool. As the As the CEO of Impact Suite and Founder and CEO of the non-profit organization, Fight the New Drug, he is the fighter in chief on the battle to empower everyone against the dangers and harmful impact of pornography. I wanted to learn why he believes in the power of culture, brand experienc...

These Secrets Save Lives with Ravi Patel: Taco Stop #11

March 23, 2021 18:44 - 56 minutes - 52.1 MB

I met up with Ravi Patel on Taco Tuesday at Guisados in Burbank, CA. He’s an entrepreneur, investor and co-founder of the granola bar company This Saves Lives. He’s also an award-winning actor who wrote and directed an autobiographical documentary called Meet the Patels. I wanted to learn why he believes in the power of culture and brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this! "These secrets save live...

Tacoincidence LIVE: Davis Smith on Serving Your Customers During a Crisis

April 18, 2020 23:35 - 49 minutes - 45.5 MB

“The world is bigger than just ourselves.” Secret #1: Build something that focuses on giving back (7:12) Secret #2: Being sustainable does no good if we’re not sustainable ourselves (13:28) Secret #3: Understand the difference between the fear focused, the unfocused and the strategy focused CEO (17:17) Secret #4: It’s ok to be scared, just don’t focus on it (18:41) Secret #5: Verbalize that you’re human (20:13) Secret #6: Growth and opportunity surrounds those that pivot and focus on c...

Empower Through Insecurities with Trent Ulicny

December 03, 2019 13:00 - 1 hour - 68.8 MB

“The more you make business like life, the more successful it is.” Secret #1: Work with a team that is passionate (4:00) Secret #2: Create lasting value with strong emotional connection (9:07) Secret #3: Empower your customers by addressing their insecurities (12:02) Secret #4: Identify the driving insecurity your customers feel (14:00) Secret #5: Focus on people, not products, to build loyalty (16:21) Secret #6: Define and infuse your company values early on (22:26) Secret #7: Your b...

The Visitor Is God with Binod Rai from Insight Himalaya Treks

November 26, 2019 13:00 - 53 minutes - 48.9 MB

“Your team is your family.” How Insight Himalaya Treks operate and who they serve (4:21) Secret #1: Listen to what your clients want (6:10) How to never come across a difficult client (9:18) Secret #2: Live "Namaste" — Respect others at the same level, if not higher (11:30) Secret #3: The Visitor is God (14:51) Secret #4: Treat your team as family (23:35) Secret #5: Provide an exemplary experience and your clients will follow (25:42) Secret #6: Anticipate your clients' needs (30:35) ...

A Mile in Her Moccasins with Susan Peterson

November 19, 2019 13:00 - 43 minutes - 40.2 MB

“The Mom Squad is the secret to our success.” When Susan decided she’d do moccasins exclusively (5:14) Secret #1 Keep trying different things until one sticks (7:17) Secret #2 Turn broken systems into a positive inflection point (10:31) Secret #3 Enable your customer to mark meaningful moments (11:41) Secret #4 Alleviate customer burdens (17:45) Secret #5 In order to build a legacy, don't sacrifice the brand (19:08) Secret #6 Give your customers white glove treatment (20:00) ...

A Mile in Her Moccasins with Susan Petersen from Freshly Picked

November 19, 2019 13:00 - 43 minutes - 40.2 MB

“The Mom Squad is the secret to our success.” When Susan decided she’d do moccasins exclusively (5:14) Secret #1 Keep trying different things until one sticks (7:17) Secret #2 Turn broken systems into a positive inflection point (10:31) Secret #3 Enable your customer to mark meaningful moments (11:41) Secret #4 Alleviate customer burdens (17:45) Secret #5 In order to build a legacy, don't sacrifice the brand (19:08) Secret #6 Give your customers white glove treatment (20:00) Secret #...

Brand Experience Pick Me Up with Josh Searle

November 12, 2019 13:00 - 1 hour - 55.5 MB

“The systems are in place to deliver wow.” How the idea came to Josh for Pick Me Up (14:30) Secret #1: Anyone can sell a product, make it an experience (16:41) Secret #2: Create value-added interactions — not transactions (18:06) Secret #3: Hire for character traits that support your mission (18:56) Secret #4: The power of the pause (22:00) Secret #5: Be real and connect personally (27:56) Secret #6: Take responsibility for your mistakes. See things from a customer's perspect...

Brand Experience Pick Me Up with Josh Searle from Pick Me Up Drinks

November 12, 2019 13:00 - 1 hour - 55.5 MB

“The systems are in place to deliver wow.” How the idea came to Josh for Pick Me Up (14:30) Secret #1: Anyone can sell a product, make it an experience (16:41) Secret #2: Create value-added interactions — not transactions (18:06) Secret #3: Hire for character traits that support your mission (18:56) Secret #4: The power of the pause (22:00) Secret #5: Be real and connect personally (27:56) Secret #6: Take responsibility for your mistakes. See things from a customer's perspective. (32:...

Adventures in Brand Impact with Davis Smith from Cotopaxi

November 05, 2019 13:00 - 51 minutes - 47.8 MB

“The more that we’re able to do good and authentically give back, the more people love the brand.” Our take on the tacos at Taqueria 27 (1:20) How growing up internationally influenced Davis’ brand philosophy (8:12) Secret #1: Start with why (12:12) Secret #2: Build purpose into your brand DNA (15:23) Secret #3: Build brand experiences that create brand evangelists (17:00) Secret #4: Do more to lift others (22:30)(27:55) Secret #5: Share stories that connect your brand to people (23:4...

What's Your Word with Chris Pan from MyIntent.org

October 29, 2019 12:00 - 50 minutes - 46.1 MB

“In a way, this is a ministry.” How My Intent got started (:30) Secret #1: Take people on a journey (3:21) Why people choose to put intention words instead of their name on a piece of jewelry (13:41) Secret #2: Be a catalyst for personalized inspiration (16:31 How Chris decided to make bracelets as a business (20:50) Secret #3: Reserve judgment and ask a lot of questions (23:46) Secret #4: Create lasting memories and memorabilia (25:36) Secret #5: Remove barriers to create a great ex...

What's Your Word with Chris Pan

October 29, 2019 12:00 - 50 minutes - 46.1 MB

“In a way, this is a ministry.” How My Intent got started (:30) Secret #1: Take people on a journey (3:21) Why people choose to put intention words instead of their name on a piece of jewelry (13:41) Secret #2: Be a catalyst for personalized inspiration (16:31 How Chris decided to make bracelets as a business (20:50) Secret #3: Reserve judgment and ask a lot of questions (23:46) Secret #4: Create lasting memories and memorabilia (25:36) Secret #5: Remove barriers to create a...

Courage Over Comfort with Carine Clark

October 22, 2019 12:00 - 58 minutes - 54.2 MB

“Treat people the way they want to be treated." Why customer experience has resonated with Carine her whole life (2:55) Secret #1: Differentiate with Customer Experience (7:11) Secret #2: Create a Culture of Care (9:24) Secret #3: Be Kind (11:20) Secret #4: Choose Courage Over Comfort (12:34) Secret #5: Embrace Tech to Improve the Experience (14:24) Secret #6: Customers Pay More for Superior Experience (21:41) Secret #7: Invest in Your Employees (24:15) Secret #8: Hire Empa...

Courage Over Comfort with Carine Clark from Banyan

October 22, 2019 12:00 - 58 minutes - 54.2 MB

“Treat people the way they want to be treated." Why customer experience has resonated with Carine her whole life (2:55) Secret #1: Differentiate with Customer Experience (7:11) Secret #2: Create a Culture of Care (9:24) Secret #3: Be Kind (11:20) Secret #4: Choose Courage Over Comfort (12:34) Secret #5: Embrace Tech to Improve the Experience (14:24) Secret #6: Customers Pay More for Superior Experience (21:41) Secret #7: Invest in Your Employees (24:15) Secret #8: Hire Empathetic Fr...

Redefining Impossible with Iron Cowboy James Lawrence

October 15, 2019 12:00 - 1 hour - 66.3 MB

“Nothing great is ever accomplished on your own. There's a team." "Everybody's hard is different." "We didn't have a 100% mindset. We had a 300% mindset." "We will never know the impact that we had because we decided not to quit." What James did after losing his home and all his money (2:35) Secret #1: Do what you say you're going to do (7:50) How to do something that no one believes you can do (8:35) Secret #2: Dream it, work hard, make it happen (11:35) How the law of attraction ac...

Wow the Bugs Out with David Royce

October 08, 2019 12:00 - 44 minutes - 41.3 MB

"It's trickle-down happiness." Our take on the tacos at Tacos Tu Madre (2:30) How David designed Aptive differently from all his previous companies (6:22) Secret #1: Create great company culture (6:38) Secret #2: Treat your team really well (9:00) Why attitude and work ethic are more important than work experience when hiring (10:15) Secret #3: Be accountable for customer satisfaction (12:35) Secret #4: Get out and experience your customer's perspective (12:55) Secret #5: Ou...

Wow the Bugs Out with David Royce from Aptive Environmental

October 08, 2019 12:00 - 44 minutes - 41.3 MB

"It's trickle-down happiness." Our take on the tacos at Tacos Tu Madre (2:30) How David designed Aptive differently from all his previous companies (6:22) Secret #1: Create great company culture (6:38) Secret #2: Treat your team really well (9:00) Why attitude and work ethic are more important than work experience when hiring (10:15) Secret #3: Be accountable for customer satisfaction (12:35) Secret #4: Get out and experience your customer's perspective (12:55) Secret #5: Out-WOW the...

The Dragonfly Transformation with Gayle Fuller

October 01, 2019 12:00 - 42 minutes - 39.1 MB

"There's two choices in life: you can remain or you can evolve." The value of learning customer experience from every company you work for (3:50) Secret #1: Be different (5:20) What was different about Dragonfly spin classes from all the others Gayle had taken (5:31) The reward of leaving a stable, unfulfilling job and going for the opportunity you are passionate about (8:08) Secret #2: Pay attention to the details (9:18) Why Dragonfly doesn't feel like it has any competition ...

The Dragonfly Transformation with Gayle Fuller from Dragonfly Cycling

October 01, 2019 12:00 - 42 minutes - 39.1 MB

"There's two choices in life: you can remain or you can evolve." The value of learning customer experience from every company you work for (3:50) Secret #1: Be different (5:20) What was different about Dragonfly spin classes from all the others Gayle had taken (5:31) The reward of leaving a stable, unfulfilling job and going for the opportunity you are passionate about (8:08) Secret #2: Pay attention to the details (9:18) Why Dragonfly doesn't feel like it has any competition (9:38) S...

Welcome to Tacoincidence with Scott Porter

September 25, 2019 18:36 - 49 seconds - 774 KB

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successf...