Adventures in Brand Impact with Davis Smith from Cotopaxi

Tacoincidence with Scott Porter

English - November 05, 2019 13:00 - 51 minutes - 47.8 MB - ★★★★★ - 26 ratings
Entrepreneurship Business Management brand business culture customer experience entrepreneur food management marketing tacos brand experience Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: What's Your Word with Chris Pan

Next Episode: Brand Experience Pick Me Up with Josh Searle

“The more that we’re able to do good and authentically give back, the more people love the brand.”

Our take on the tacos at Taqueria 27 (1:20)How growing up internationally influenced Davis’ brand philosophy (8:12)Secret #1: Start with why (12:12)Secret #2: Build purpose into your brand DNA (15:23)Secret #3: Build brand experiences that create brand evangelists (17:00)Secret #4: Do more to lift others (22:30)(27:55)Secret #5: Share stories that connect your brand to people (23:45)Secret #6: Stand out with an authentic mission (23:45)Secret #7: Stay humble and learn from inspiring brands (28:10)Secret #8: Make a human connection with your brand (34:40)What the search for the perfect taco is all about (36:00)Secret #9: There's a beautiful way to do something no one's ever done (41:42)Secret #10: You can change the world in some small way (44:54)Secret #11: Powerful leaders and brands identify their core values (49:00)Secret #12: Make a lasting difference in people's lives (49:40)

Links we mention in this episode:

Cotopaxi Taqueria27

Video version of this episode (31:41)

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About Tacoincidence

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game