Sync or Swim: The Multifamily Growth Show
89 episodes - English - Latest episode: about 1 month ago -On Sync or Swim, a weekly podcast brought to you by Rentsync; we provide an insiders look into the PropTech, multifamily, and rental housing industry.
On this show, you’ll hear down-to-earth interviews with well-known thought leaders, experience compelling stories, and gain fresh new insights on how to overcome operational challenges and increase the value of your multifamily portfolio.
Episodes will feature topics such as PropTech, multifamily marketing and MarTech, lease up marketing, and more.
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Episodes
How Co-living Technology Can Help You Earn More Rent Per Unit
September 01, 2021 10:00 - 24 minutes - 45.1 MB"We enable landlords to make more money by simplifying the whole process of renting by the room instead of the entire unit." - Arnab Dastidar We're facing a rental crisis across the country. Today, 80 million people are renting with unrelated adults whom they don't have a romantic relationship with just to cut their rental prices. There has to be a better solution. Enter co-living. Co-living is a viable way to help renters find their own space, save up, and ultimately buy a house, and new...
When One Door Closes, Another One Opens
August 25, 2021 10:00 - 20 minutes - 18.6 MB“It was a lot of fun and I learned a lot and I agree, it’s going to just continually get better.” — Mitch Fanning Today’s episode is a bittersweet one because we are saying goodbye to Mitch Fanning, one of the hosts of the show. Not only was Mitch an incredible VP of Marketing at Rentsync, but he was also a skilled podcaster. This was clear by just how quickly the show grew. In this chat, Mitch reflects on his time at Rentsync and shares details about where he is going next. Undoubtedly, ...
The Advantages of Immigration on Rental Housing in Canada with David Frattini
August 18, 2021 10:00 - 37 minutes - 34.6 MB“What we found is that basically, about 50% of these newcomers that are arriving want to be in their first rental phase within the first month of arriving in Canada.” — David Frattini In today’s episode of Sync or Swim, we get together with David Frattini, the managing partner at Rentals For Newcomers, to discuss the advantages of immigration on rental demand in Canada. We hear from David about how he has been helping newcomers prepare with their transition to Canada for the past eleven ye...
Overcoming Growing Pains in Property Management with Colin Douthit
August 11, 2021 10:00 - 20 minutes - 19 MB“Technology has definitely allowed us to scale, knowing that we wanted to scale, focusing our efforts on making sure all of our systems could handle that. It would have been a lot harder if every 75 doors, we had to get another person on staff, right? We’re able to stretch staff a little further because of technology.” — @atlaspm Managing 1000 multifamily properties is no easy feat. You need good people, good systems, and good tools to make it run as smoothly as possible. Atlas Property Ma...
Purpose-Built Rentals: How Fitzrovia is Challenging the Status Quo
June 23, 2021 16:30 - 38 minutes - 71 MB"It's super detail oriented; we'll take time obsessing over Pantone colors, and, you know, materiality. And, I think that's really what it takes to make a difference and an impact in a market that's just so competitive." - Ryan Funt The specialized niche of purpose-built rentals in Canada has grown in popularity over the past half-decade. Offering a wide assortment of amenities not seen by other types of rentals, these projects are changing how we look at rental options. Ryan Funt, Dire...
Taking the Guesswork Out of Tenant Screening with Chad Guziewicz, Co-Founder of Rentify
June 16, 2021 14:03 - 21 minutes - 34.3 MB"A bank check, we're calling it today. It gives you all the information you need to actually verify the tenants information being provided to you through a secure and quick and easy way to verify the information" — Chad Guziewicz Tar down the pipes. Months of unpaid rent. Expensive eviction processes. We've all heard — or experienced — the horror stories of tenants gone bad. That's why landlords try to assess prospective renters up front through a long process filled with pay stubs and go...
Let's Get Digital: Digging Into Great Lease Up Marketing
June 09, 2021 10:00 - 26 minutes - 24.1 MB"If you can boost your traffic in a strategic way, you're going to solve the problem of getting more conversions." — Allie Langohr First comes land, then comes development plans...and then comes an effective lease up marketing strategy. Of all the factors to consider when leasing up a property in today's market, creating a digital brand identity that engages prospects throughout each stage of your project, is among the most crucial. Why? Because when prospects cannot see the final prod...
Why You Should Never Sell a Rental Property with Moses Kagan
June 02, 2021 10:00 - 37 minutes - 68.9 MB"If you own a beautiful building that's newly renovated with all new systems, in an improving area, why would you sell that? You're much better off, levering it up, using the proceeds of the loan, to return some capital to your investors and allowing the rents to rise over time and therefore the value to compound tax free. " - Moses Kagan A lot of real estate deals are designed to quickly flip properties — resulting in a lot of mediocre deals. But in certain markets, if you buy quality...
Designing a Multifamily Brand from the Ground Up
May 26, 2021 10:00 - 22 minutes - 36 MB"People think logos equal brand. The logo is a huge part of your brand. It's the face of your brand. But that's just what it is." – Kristen Cardwell Branding is tough when you're selling the same thing everyone else in your industry sells i.e. a place to rent. But those in multifamily know that not all properties are created equal. So, what's the trick to successful branding? According to industry experts it's your ability to highlight your unique offering, and being able to create a bran...
The Rise of Leasing Sight Unseen with Matt Weirich, Co-founder & CEO of Realync
May 19, 2021 10:00 - 45 minutes - 41.8 MB"When I was looking for a place to live, I ended up driving up to Chicago, six weekends in a row to look at properties looked at over 40 different properties in person. And it was a pretty painful process because at least half of those I walked in, instantly turned around and walked out. I knew within seconds I wasn't gonna be living there." – Matt Weirich Looking for a place to live is never an easy process. You search for a place and the building, amenities, and unit images look great...
Developing Your Multifamily Demand Strategy to Get Better Leads
May 13, 2021 10:00 - 23 minutes - 38.3 MB"A huge indicator that you're seeing conversion rates go up is when more leads are becoming actual tours coming into your property." — LeighAnn Frommann If you have a leads problem, is it an issue of quality or volume? How should multifamily marketers be rethinking their lead gen strategy to drive better, higher quality leads today? In this episode of Sync or Swim, we discuss acquiring better leads through consistent branding and digital marketing with LeighAnn Frommann, Marketing Manage...
How Mainstreet Equity Became a Leader in Mid-market Rentals w/ Bob Dhillon, Founder, President & CEO
May 05, 2021 10:00 - 15 minutes - 29 MB"Real estate is a capital intensive business. So everybody's chasing these bigger complexes, which is 20% of the market." — Bob Dhillon From flipping homes to becoming the first Sikh billionaire in North America, Bob Dhillon knows his fair share about Canada's rental housing market. The CEO of Mainstreet Equity Corp. has netted a fortune by investing in undervalued mid-market apartment blocks, refurbishing them, and appealing to the inner city, millennial renter. Why? For one thing, the...
Building a Trusted Brand in the Build-to-Rent Space with Ashley Perry, Director, BTR Consultancy at LIV Consult
April 28, 2021 10:00 - 23 minutes - 38.2 MB“That focus on brand, I think, is becoming even more important as people start recognizing the names of brands that they can trust.” — Ashley Perry Real estate affordability has been shrinking dramatically for first-time home buyers on a global scale, especially given the surge in popularity for single-family homes throughout the COVID-19 pandemic. However, this has created a huge opportunity for those looking to take a bet on build-to-rent apartments. As demand for built-to-rent commun...
How to Maximize Lead to Lease Results in Multifamily with Mike Wolber, Chief Revenue Officer at Rent Dynamics
April 21, 2021 10:00 - 34 minutes - 47.2 MB"You can start making sense of your marketing by understanding what marketing channels are driving the best leads that convert at the fastest rates that ultimately stay for the longest." — Mike Wolber You probably know about lead acquisition. But once a lead comes in, what do you do? Hand it off to the sales rep, cross your fingers, and hope? That's what most of us do, actually — hope to book a showing. But hope is a poor tool for a typical customer journey. Instead, you can learn to gu...
Predicting the 2021 Rental Housing Market with 5 Leading Industry Experts
April 14, 2021 10:00 - 47 minutes - 87.8 MB"In the downtown cores of both Edmonton and Calgary, basically all the buildings are offering incentives. We've seen this have an effect on the inner sub market areas." — Andie Daggett In this special episode of the Sync or Swim podcast, we discussed the Rentals.ca 3rd Annual Rental Market Predictions Report, authored by Paul Danison. Host Mitch Fanning brought in Paul and 4 other rental market experts across Canada to answer the question: How has COVID changed the Canadian rental housi...
How Rentsync Aims to Disrupt Multifamily Marketing with its New Platform
April 07, 2021 10:00 - 27 minutes - 49.2 MB"We are building new tools to help drive conversion rates to make teams more responsive and reduce time to market for your vacant units." — Diego von Sohsten The new Rentsync Platform is officially out of beta! That's the product formerly known as "The Lift System," by the way. On this episode of Sync or Swim, we discuss how we've rebuilt the Rentsync Platform to meet our customer's ever-evolving needs, with Michael Mottola, VP of Product and Technology and Diego von Sohsten, Senior Pro...
PropTech Under the Microscope: Implementing the Right Solutions w/ Joe Easton, Channel Partner Account Manager at Rent Manager
March 17, 2021 10:00 - 32 minutes - 60.3 MB"It can be really easy to be distracted by industry buzzwords and flashy new technology. But the reality is, there's lots of technology that many have not implemented yet, but it's been around for many, many years." — Joe Easton COVID-19 proved it: Some companies weren't ready for change. But that didn't stop them from jumping into whatever they had to do to protect their team and their renters. Online leasing and payments soared. But with so many tech solutions available, how do yo...
Built to Last: The Keys to Thriving in Multifamily with Colleen Krempulec, VP, Brand Marketing & Corporate Social Responsibility at Hazelview Properties
March 03, 2021 11:00 - 21 minutes - 29.2 MB“Make sure you're supporting each other because we are seeing that simple acts really do help build resilient communities.” — Colleen Krempulec Apartment buildings are empty shells. It's the people who call them home that bring life and personality to any community. When a pandemic keeps everyone separate, how can you instill resilience into the community you've worked hard to build? On this episode of Sync or Swim, we discuss how to create resilient communities with Colleen Krempulec....
Infusing Humour into the Leasing Process with Jon Selig, Founder of Comedy Writing for Sales Teams
February 24, 2021 11:00 - 27 minutes - 25.4 MB“If you really want to start learning how to get funnier, just go watch comedy of all kinds. Whether it’s a Simpsons episode or a late night talk show...try and observe patterns and timing and absorb that over time.” – Jon Selig Description What do multifamily rentals and stand up comedy have in common? At first glance, probably not much. But if you think that the rental market couldn't be made more humane with a little humor, you’ve probably never heard of Jon Selig. Jon is the found...
Crunching the Numbers: COVID’s Impact on Rental Market Demand with Shaun Hildebrand, President of Urbanation
February 18, 2021 16:00 - 28 minutes - 51.8 MB"I believe that the market will bounce back much faster than a lot of people expect and it's going to be surprising to many." — Shaun Hildebrand The way the pandemic has disrupted rental housing makes a ton of sense given the impact on employment, immigration, and the student population. But the data offers some surprising insights into how the rental market has changed. And it offers a glimpse into what we can expect in the months and years to come. In this episode of Sync or Swi...
Sync or Swim is Getting Bigger, Here's What to Expect
February 10, 2021 11:00 - 13 minutes - 30.4 MBSo it forced, I think all of us, but especially myself, because I was so new, to learn a lot about the industry at a rapid rate, and look for solutions to problems that multifamily owners and operators and marketers were experiencing at the time.” – Nicolina Savelli As we move into season two of the Sync or Swim podcast, there are exciting changes happening. Some new developments, new guests, and some new hosting voices around here that you’re going to want to check out. We’ll have VPs f...
How Self-Guided Tours Will Change Multifamily Leasing with Jennifer Cyphers, Founder and CEO of Pynwheel
February 03, 2021 11:00 - 29 minutes - 40 MB“As an industry, we have done a really great job of creating digital opportunities for people to find out about properties when they're looking for properties And then once they actually go on site to check out the apartment, there is a huge need for technology.” Have you, or do you know anybody, who has tried to rent an apartment during the COVID-19 pandemic? If so, you’ve likely noticed that technology is much more front and center now than it ever has been before. From digital showin...
What's Ahead for Purpose-Built Rentals in 2021 and Beyond with Austin Joynes
January 20, 2021 11:00 - 38 minutes - 61.4 MB"While the world is changing and people are looking for apartments differently, your presence online needs to be just as polished and consistent, sending the right message to the renters you're looking to target." — Austin Joynes 2020 accelerated several trends in the purpose-built rental industry: Digital presence and virtual content swelled in importance. Virtual service moved to the front of the line. And consistency in content now matters more than ever. Now, what will 2021 look ...
Host in the Hot Seat: Wrapping Up 2020 with Mitch Fanning, VP of Marketing at Rentsync & Host of Sync or Swim
December 23, 2020 11:00 - 20 minutes - 33.4 MB"As a result of COVID, two things have struck me: 1) just how resilient multifamily is as an asset class; 2) how much innovation has actually occurred in this industry." After the longest shortest year of everyone's life, the Sync or Swim podcast is wrapping up our first season's 13-episode run. In this episode, we examined the trends and ideas we uncovered in our interviews: More and more people will decide to rent High quality online 3D video tours have gone from nice-to-have to ess...
The Perfect Storm to Build for Multifamily with Derek Lobo, CEO & Broker of Record at SVN Rock Advisors Inc.
December 09, 2020 11:00 - 32 minutes - 52.5 MB“The importance of frontline staff — the grocery store guy, the superintendent, the leasing agent — frontline staff is critical. They need to be valued, trained, paid, and motivated. We can all improve, I think, on that.” — Derek Lobo Apartments are going to be very successful in the future for 4 reasons: Investor demand for a stable asset grows during uncertainty. Apartments are scalable. Interest rates are at historic lows. Land costs are getting cheaper. It's the perfect storm t...
Making Your Multifamily Marketing Remarkable with Jay Baer, Best-Selling Author & Founder of Convince and Convert
November 25, 2020 16:00 - 27 minutes - 44.7 MB"Your competitive weapon is to deliver something to the residents that they don't expect, and in doing so, turn them into advocates for the property." You don't have a secret sauce. Oh, but you do, you say? You have nice properties, smart amenities, and friendly leasing staff? So do all your competitors. Your only advantage is experiential. So your competitive weapon is to deliver something to the residents that they don't expect, and in doing so, turn them into advocates for the property...
How to Brand Your Building by Thinking Outside the Box with Lauren Popadiuk, Director of Marketing Communications at RNDSQR
November 11, 2020 17:24 - 32 minutes - 51.7 MBPeople spend a lot of time shopping online. So, why couldn't you do that for real estate? What would it take to create an e-commerce experience for renters on your website? The online shopping idea offers just one example of using brand trends in fashion or other industries to influence what we do in real estate, and how to differentiate from the competition. And that's the focus of this episode of Sync or Swim. Featuring: Lauren Popadiuk, Director of Marketing Communications at RNDSQ...
Future-Proofing Your Multifamily Investments Using AI with Abe Somani, Managing Director, Leverton Intelligence
October 28, 2020 10:00 - 30 minutes - 48.3 MBIf it ain't broke, don't fix it. And real estate in America hasn't broken since the early 1900s. But in the last 10-20 years, real estate as a physical asset has morphed, a trend the pandemic has exacerbated and accelerated. Thirty years ago, warehouses were the inferior asset class and retail the hottest. Now, no one wants a mall. Because these transformations happened so quickly, investors could not adapt fast enough. As soon as investors started to get burned, it was time to innovate. ...
Achieving Long-Term Growth in Multifamily with Allan Drewlo, President of Drewlo Holdings Inc.
October 14, 2020 10:00 - 24 minutes - 39.1 MB"Trends usually don't influence my decisions, usually go for long term longevity and good location, because you can't change that." — Allan Drewlo, (6:20-6:31) If, like Drewlo Holdings Inc., you've been developing, constructing, and managing apartment buildings since 1958, you've learned a lot of valuable lessons along the way. Your company has probably persevered through challenging times, and today's economic shuddering probably doesn't catch you off guard. In this episode of Sync ...
Leadership in Uncertain Times with Dan Jauernig, President & Chief Investment Officer at NCM Capital Inc.
September 30, 2020 10:00 - 33 minutes - 45.4 MBWhenever there's a difficult period, whether it's the Internet bubble in the early 2000s, the financial crisis in 2008, or COVID, companies have to figure out how to transition through that difficult period and come out the other side stronger. In this episode of the Sync Or Swim podcast, we discuss how to navigate a company or organization through uncertain times. Featuring: Dan Jauernig, president & chief investment officer at NCM Capital Inc. and a member of the board at Rentsync. W...
Navigating COVID-19 with Creativity & Innovation — Duncan Wardle: Former Head of Innovation & Creativity at Disney
September 16, 2020 10:00 - 37 minutes - 60.2 MB"Corporate America hates the word fun because they think it doesn't imply business results. You can't change your culture by talking about it. You have to give people a toolkit they choose to use when you're not around. So, make it fun. And then you can change your culture." – Duncan Wardle in E07 of Sync or Swim: Navigating COVID-19 with Creativity & Innovation In this episode of the Sync Or Swim podcast, we discussed grit, persistence, trial and error, and willingness to fail — in other ...
Redefining the Future of Renting with Julian Battiston, Co-Founder and CEO of the Oben Group
September 02, 2020 10:00 - 24 minutes - 40.1 MB“We were seeing this growing number of people, especially Millennials, turning to the rental market. The problem was, the options for these renters were quite limited, particularly in the higher-end rental market.” — Julian Battiston Millennials have turned to the rental market for housing. But their options, particularly in the higher-end rental market, are limited. Besides, these renters are coping with an outdated property management model that has yet to adopt the service culture that ...
How PropTech Continues to Weather the Storm Amid Economic Uncertainty with Kris Beible, Vice President of Software Equity Group
August 19, 2020 10:00 - 26 minutes - 23.9 MBSince COVID-19, multifamily operators and marketers have ramped up their adoption of technology to run their companies and to do business in a new way. Although historically the property real estate market has been slow to adopt technological solutions, both the pandemic and an influx of capital have reshaped that pattern. In this episode, we discussed real estate technology for 2020 and beyond on the Sync Or Swim podcast! Featuring: Kris Beible, Vice President, Software Equity Group W...
Why the Rental Industry Needs Tech More than Ever with Anthemos Georgiades, Co-Founder & CEO of Zumper
August 05, 2020 10:00 - 28 minutes - 45.2 MB“I think the next generation of the marketplaces are going to be full stack where you don't just do marketing, you actually help the renter and landlord through the entire transaction on one platform.” – Anthemos Georgiades (21:33) The real-world experience of queuing up for access to university housing, inspired Anthemos Georgiades, Co-Founder and CEO at Zumper to ask: “Why can't I book a 12-month lease online? Why do I have to go in person?” Fast forward a few years to the birth of ...
Doubling Down on Digital in Multi-Family Marketing w/ Roselyn D’Ascanio, Marketing Manager at Starlight Investments
July 21, 2020 10:00 - 18 minutes - 41.3 MBAdapting your multi-family marketing strategies to the unpredictable and remote-based digital environment that has been forced upon us is a challenge we are all facing. Roselyn D'Ascanio, Marketing Manager at Starlight Investments sits down to share some of her insights about how she is adapting her approach to accommodate a COVID world.
Celebrating 10 Years with the Founders of Rentsync (formerly LWS)
July 07, 2020 11:00 - 46 minutes - 42.2 MBGet to know the story of one of Canada's Top 100 fastest-growing companies. The Rentsync leadership team sits down with Sync or Swim host Mitch Fanning to round up key highlights from their past 10 years together and explore their plans for the future as a leading provider of marketing solutions for the multifamily industry. Featuring: Jason Leonard, President and Co-founder, Rentsync David Koski, Co-founder and VP of Services, Rentsync Mike Mottola, Co-founder and VP of Product and ...
Components of a Sound Lease Up Strategy with Max Steinman
July 07, 2020 11:00 - 38 minutes - 87.7 MB“You can't move a building. So you're stuck with a location. Whether it's a great location or a poor location; you're stuck with it as a marketer.” — Max Steinman In this episode of Sync or Swim, Max Steinman, VP of Sales at Rentsync joins Mitch Fanning to discuss best practices for optimizing Net Operating Income (NOI) for new real estate developments. What we talked about: The 4 lease up success indicators How to optimize yield from each real estate development Benefi...
Introducing "Sync or Swim"
July 01, 2020 20:59 - 10 minutes - 11.2 MBMarketing for multifamily has historically been complex, fragmented, and time-consuming. Sometimes it can be challenging to know if your efforts are truly paying off. In fact, it can almost feel like you’re swimming upstream... If you can relate, then this podcast is for you! Mitch Fanning, VP Marketing for Rentsync, hosts Sync or Swim, a biweekly podcast brought to you by Rentsync, where listeners get the latest insights in PropTech, multifamily, and the rental housing industry. In ea...
0: Introducing "Sync or Swim"
July 01, 2020 20:59 - 10 minutes - 11.2 MBMarketing for multifamily has historically been complex, fragmented, and time-consuming. Sometimes it can be challenging to know if your efforts are truly paying off. In fact, it can almost feel like you’re swimming upstream... If you can relate, then this podcast is for you! Mitch Fanning, VP Marketing for Rentsync, hosts Sync or Swim, a biweekly podcast brought to you by Rentsync, where listeners get the latest insights in PropTech, multifamily, and the rental housing industry. In ea...