STANDOUT with Cheryl Tan
57 episodes - English - Latest episode: almost 4 years ago - ★★★★★ - 17 ratingsReach your ideal clients through video
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Episodes
84: YouTube Tips To Grow Your Channel With Erin Busbee
July 04, 2020 15:05 - 36 minutes - 50.1 MBToday, we’re diving deep into YouTube. I have always been a fan of YouTube as a public storage location for videos that my clients and students create. But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube presence is a smart move. If that’s you, if you see the possibility of using YouTube to grow an audience, connect with clients, and grow a st...
83: What Makes A Great Podcast Guest With Kelly Glover
June 22, 2020 13:53 - 37 minutes - 51.3 MBToday, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live. I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone’s show, and th...
The True Power of Creating Video Content For Your Business With Corrina Carter
May 05, 2020 15:31 - 20 minutes - 28.5 MBI’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator. But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, there was a big fear in getting started. That has all changed. Now, the ideas are flowing, the fear is gone, and she is always thinking about way...
82: The True Power of Creating Video Content For Your Business With Corrina Carter
May 05, 2020 15:31 - 20 minutes - 28.5 MBI’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator. But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, there was a big fear in getting started. That has all changed. Now, the ideas are flowing, the fear is gone, and she is always thinking about way...
81: How To Look And Sound Better On Your Next Video Call
March 17, 2020 20:07 - 19 minutes - 27.2 MBWe’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects. You may have found this show because you need to start getting better using online tools to communicate with your boss or your clients. This episode is designed to help you use video to you...
80: How To Use Video To Build A Consulting Business With Karol Clark
February 27, 2020 11:07 - 33 minutes - 45.9 MBhttps://youtu.be/nGA0Au3AnY0 You are going to LOVE this interview. I met Karol Clark in person at her business in Newport News, Virginia. She and her husband run a successful surgical weight loss company and we just started talking. You’ll see why I had to have her continue the conversation on this show. I’m so impressed by the way she is using her expertise as a registered nurse, as a business owner, as a marketer to help physicians market themselves better. There’s a lot of information o...
79: Your Video Strategy For 2020
January 02, 2020 19:56 - 13 minutes - 18.2 MBIt’s 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I’m reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months. I’ve come to the conclusion that video can’t be ignored. I have been telling students in my Video Bootcamp this, that the power to create your own platform is in your hands right now. Literally, because you’re probably listening to this on your smartphone. In this episode, I will outlin...
78: From Store Owner to Instagram Influencer With Shaunda Necole
August 27, 2019 21:26 - 36 minutes - 49.7 MBhttps://youtu.be/0nvWBlvFWtI I’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall? One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphed into an online business. Now, she teams up with businesses to promote their products and services to her audience. Does this sound like some...
77: The 4 Levels of Video Mastery
April 29, 2019 01:37 - 15 minutes - 21.1 MBAre you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery. People stop themselves from using video oftentimes because they fear they’re not perfect enough. Perfection is a very tough standard to reach, so I created the 4 levels of video mastery to show you how you can progress up the...
76: Fame, Fortune & Farmers Markets With Lakesha Brown-Renfro
March 19, 2019 00:16 - 38 minutes - 52.5 MBWhen you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true. In this episode of STANDOUT, you'll hear from a business owner who started a company with one idea for growth. But by sitting back and listening to clients and customers, she realized there was a better path. And the company pivoted. Many years later, after c...
75: How Jeanne Fiocca’s Story Created A Path To A Bigger Business
March 02, 2019 17:48 - 41 minutes - 56.9 MBStories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage. One of my favorite quotes from this interview is when Jeanne said, "If you love something, figure out a way to make it your job." In this interview you'll learn about the power of her story, and how it has worked to connect her with people to help grow her business. What you will learn in this episode: *How & why Jean...
74: Repurpose Your Content
February 16, 2019 20:45 - 15 minutes - 21.3 MBI believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in a blog, in a podcast or on video. But does this mean you'll have to create content all the time? No. Today, we're talking about how to repurpose...
73: From A Hobby To A Profitable Etsy Business With Lauren Kilgore
January 20, 2019 20:26 - 16 minutes - 22.3 MBIf you want to create a product to sell, this show is for you. Today, I'm talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby. I get a lot of calls from people who want to do the same thing. They’re testing the waters and from that experiment, they want a change in their circumstances. If that’s you, ...
72: Content Creation That Doesn't Make You Crazy
December 21, 2018 21:16 - 11 minutes - 16.2 MBDo you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make you crazy. What you will learn in this episode: *The power of consistent content creation *3 steps to a simple content creation strategy *A loo...
71: How Conferences Foster Connection, Community And Creativity
November 21, 2018 19:33 - 20 minutes - 32.8 MBIf you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired. Frankly, I probably wouldn’t have thought about taking the time to actually go to one. But things change. I own a business now, for one thing. And no more 2 a.m. alarms. I have changed my mind about the power...
70: Which Video Platform Should You Use
November 03, 2018 13:47 - 14 minutes - 19.5 MBThese days there seem to be endless opportunities to use video. Which one is best for you and your business? I'll break down the options and help you figure out how to pick the platform best suited for you. What you'll learn in this episode: *Ways you can create content your audience wants *Why video marketing is so powerful *The different video platforms you can use -My 4 steps to figuring out which video platform you should use Clarify your message. Find out where your audience hangs o...
69: How To Create A Video Marketing Strategy
September 29, 2018 21:39 - 11 minutes - 16.3 MBIf you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space. If so, you’re in the right place. Now, we’re adding a little strategy to it and talking about how you can use video to grow your business. What you'll learn in this episode: *What is the power of using video marketing? *Top 10 tips to create a strategy around ...
68: 9 Ways To Raise Your Visibility Now
September 11, 2018 17:53 - 10 minutes - 15 MBNeed to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you. Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." What you'll learn in this episode: *9 ways you can increase your visibility now *Steps you can take to maximize the publicity you do receive *The positive effec...
67: How To Create Consistent Content
August 27, 2018 21:27 - 9 minutes - 12.8 MBWhen I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we're talking about how to create consistent content. What you'll learn in this episode: *Why creating consistency is important *My five steps to creating consistency with content Links mentioned in this episode: *CherylTanMedia....
66: How To Create A Publicity Plan
August 13, 2018 20:11 - 9 minutes - 12.8 MBLet’s say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you'll learn in this episode: *What is a publicity plan and why is it important to have one? *The FIVE things you must include in a successful publicity plan *ACT - and how this acronym will help you implement...
65: The Secret To Creating Confidence On Camera
July 29, 2018 15:45 - 7 minutes - 10.9 MBFor many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned. If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit...
64: The #1 Reason You Need To Put Yourself Out There
July 16, 2018 01:27 - 9 minutes - 13.4 MBOn a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you? If the answer is anything below a 10, this episode is for you. This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters. What you'll learn in this episode: *The mindset that keeps so many people from starting to use videos *How videos can tur...
63: Why You Should Take Part In The STANDOUT Video Challenge
June 30, 2018 15:15 - 12 minutes - 17.2 MBEveryone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push. In today's episode, I'm introducing the STANDOUT 5-day Video Challenge. In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community. There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better...
62: [On-Air Coaching] The Easiest Way To Create Videos With Chris Lane
June 18, 2018 16:50 - 37 minutes - 52.4 MBContent is king, yes. But how do you create it consistently? That’s the magic question, isn’t it? In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress. I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up ...
61: Seven Ways Your Local Business Can Start Using Video TODAY
May 01, 2018 16:31 - 13 minutes - 18.5 MBBy 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business? What you'll learn in this episode: *The four steps to get started using video in you...
60: [On-Air Coaching] How To Generate Publicity And Grow Your Business With Chelsea Mandello
April 11, 2018 16:36 - 32 minutes - 45.8 MBDo you have a big idea? Maybe it’s a business, maybe it's a nonprofit, maybe it's a message you need to share with the world. Let's say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donatio...
59: Increase Your Energy On Camera
March 30, 2018 13:48 - 14 minutes - 20.6 MBLet’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around. You’re in the right place. Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important. What you'll learn ...
58: Become A Better Interviewer
March 21, 2018 02:43 - 14 minutes - 19.5 MBToday, we're talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show. This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows? Are you interested in creating a program and are thinking about using interviews for it? I have had the honor of interviewing thousands of peo...
57: The Benefits Of Batching Your Videos
March 12, 2018 01:57 - 11 minutes - 16.2 MBI’m so excited to share with you the steps we took to maximize our time and resources during our video shoots. What you'll learn in this episode: *Five tips for batching success *The true benefit of batching your videos Links mentioned in this episode: *My On Air Coaching Session With Natalie Eckdahl/BizChix Podcast *Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera *Episode 56 of STANDOUT: Should You Hire a Professional Videographer? (with Chris Lane) *My Video Resources pa...
56: Should You Hire A Professional Videographer?
March 05, 2018 02:11 - 36 minutes - 50.4 MBIf you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share? I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you plan for it and when you know you’re ready to hire. He is Chris Lane and he is a videographer and editor based in Virginia Beach. We are on the...
55: How To Avoid Being Nervous On Camera
February 26, 2018 02:07 - 14 minutes - 19.6 MBI get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can’t let nerves get in your way. I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to throw up. After that, it got easier. I got more confident. And then I would be placed in new situations where the nerves would return, as an anchor w...
54: How To Look Good On A Webinar
February 19, 2018 03:25 - 16 minutes - 24.8 MBHow many of you use webinars for work? As in, you are a participant and you need to have the video turned on and people will see you, or you’re a presenter and you have to do a good job on camera. Or else. If webinars are part of your work, this episode is for you. In 2018 I am on a mission to inspire you to find your voice, show up consistently and bring your story to life on video. Online meetings, online classes and online gatherings are growing in popularity. How easy is it to connect ...
53: How To Surround Yourself With The Right People
January 19, 2018 16:31 - 13 minutes - 20.6 MBEntrepreneur and speaker Jim Rohn said, “You’re the average of the five people you spend most of your time with.” But how do you find the right five people? That’s what we’re talking about today. What you'll learn in this episode: *The nine types of groups you can join to make the right connections Links mentioned in this episode: *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) *Click here to download the "How ...
52: Engage Your Audience Using Live Video With Jennifer Quinn
November 16, 2017 18:24 - 33 minutes - 47.6 MBWe talk about video quite a bit on STANDOUT. It makes sense, since video is one of the best and quickest ways to share your message with new people. Earlier this year, I was working with a company based in New York to possibly start a video show. We didn’t end up going forward with that, but we did learn about Jennifer Quinn, widely known as Jenny Q, who was and is making a name for herself as a livestreaming expert. Listen to our conversation and take away some really important nuggets, li...
51: How To Succeed In Sales With Matthew Kimberley
October 30, 2017 20:38 - 35 minutes - 50.1 MBWe focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business owner, all that visibility doesn’t do much unless it results in sales. I’d love to get your take on this. We can discuss it in the STANDOUT Facebook...
50: 6 Steps To Building A Thriving Community
October 25, 2017 14:36 - 15 minutes - 23.5 MBOver the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women’s Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what these women had to do to get there. Panty hose, party dresses and pumps for a day-long Saturday event. Everyone looked incredible! I was there to mod...
49: [On-Air Coaching] Re-Engage Your Tribe With Resi Connell
October 04, 2017 18:36 - 25 minutes - 36.5 MBWelcome to Episode 49, where once again I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. I have been cheering Resi Connell on for more than a year, and today, October 4, 2017, the day this podcast episode goes live, is a big day for her. It’s the culmination of months of really hard work to bring a dream to reality. Resi is a mom, she is an educator, she loves the outdoors. She is bringing together everything she loves into one life-...
48: How To Become A Thought Leader Using Video With Shelley Smith
September 27, 2017 18:07 - 31 minutes - 45.5 MBIf you have been thinking about using video to market yourself and your business, and something has been stopping you from moving forward, you’re in luck. This episode is full of great tips. A few weeks ago, I ran a 10-Day Video Challenge. I had not done this before and I didn’t know what to expect. But it went so well, I will be running this free challenge several times a year. So you can sign up here to be notified when the challenge runs again. I want to share what I learned from this ...
47: Create The Life You Want With Jocelyn Sams
September 10, 2017 16:46 - 23 minutes - 33.8 MBWe are all a work in progress and in the life of an entrepreneur, the only constant is change. You’re always learning about your strengths, your weaknesses, what you want your business to look like, how you want your business to grow and what you can do to optimize your time. That’s not a small order, is it? I’m excited to introduce you to my guest, Jocelyn Sams, the co-creator of FlippedLifestyle.com and the Flipped Lifestyle podcast. We’ll be talking about all of these things. Five yea...
46: [On-Air Coaching] How To Avoid Content Creation Overwhelm With Karen Lock Kolp
September 04, 2017 21:38 - 43 minutes - 60.9 MBThis is Episode #46 of the STANDOUT podcast, where I invite you to listen in on a strategy session with one of the members of my PR Pro Membership Community. Karen Lock Kolp is an early childhood expert, a mom, and the creator of the podcast, We Turned Out Okay. She is also one of the founding members of my PR Pro online community - and I’m so thrilled to see how much she has done in our time together. Since she’s been in the community, she’s been featured in major publications, on other po...
45: Get Started With Video In 3 Steps
August 29, 2017 01:19 - 8 minutes - 13.7 MBToday, we’re talking about video, specifically how to get started using video. I’ve talked about creating video before. Check out Episode 41 of the STANDOUT podcast. In that episode, I outline my 10 best tips on how to look and sound great on video. But in speaking with some of my students and clients, and through my own experiences, I know you get better with video the more you create. So listen through to the end of this episode, where I’ll talk about a way for you to share the videos y...
44: Why Your Business MUST Focus On PR With Christina Nicholson
May 19, 2017 10:54 - 25 minutes - 36.6 MBOur next guest is Christina Nicholson. I had such a good time chatting with her, maybe it’s because we have so much in common. Christina is a former journalist turned entrepreneur. She helps entrepreneurs get media attention. Sounds familiar, right? Listen to our discussion about the right way and the wrong way to capture the attention of journalists. And learn why good PR is essential. We really delve into the reason why publicity is critical for any business - and why it’s worth the time ...
43: Create A Consistent Stream Of PR To Grow Your Company With Dmitry Dragilev
February 21, 2017 02:02 - 31 minutes - 44.5 MBCreate a consistent stream of PR to grow your company with Dmitry Dragilev Consistent PR, which means a steady stream of free publicity, is so very valuable. Just ask Dmitry Dragilev, who used PR to grow a startup from zero to 40 million views per month. That company, Polar, was acquired by Google. Dmitry outlines what he did to create relationships with journalists, how he used the publicity to get more PR, and why he believes this skill is so important it cannot be ignored. What you'll l...
42: How To Change Your Story And Find Success With Mark Sephton
February 04, 2017 01:06 - 22 minutes - 31.9 MBHow to change your story and find success with Mark Sephton Mark Sephton knows a little something about changes. He’s an author and personal mentor to entrepreneurs. You may recognize his name and his voice. I interviewed him in STANDOUT episode #9. He’s about to release his second book, entitled Plot Twist. A plot twist is an unexpected development. When watching a movie or reading a book, those plot twists are necessary to hold your attention. In real life, though, a plot twist is not al...
41: How To Look And Sound Great On Video
December 29, 2016 02:12 - 21 minutes - 31.3 MBHow to look and sound great on video with Cheryl Tan Today, we’re talking about visibility - specifically gaining visibility through video you create. You may have already heard about the power of video for your business. Everyone’s creating video, you hear. It converts like gangbusters, they say. But maybe you aren’t sure where to start. You’re not sure what you need to have in place before you hit record or go live. Take a listen to a Facebook Live I did recently inside the Get Media Sma...
40: How To Market Your Business When Opportunity Is Knocking
November 22, 2016 18:19 - 8 minutes - 13.8 MBHow to market your business when opportunity is knocking with Cheryl Tan Today, I wanted to address the second most-asked question I receive. The first one, by the way, is no surprise. It’s, “How do I get my story featured in the news?” I have articles, videos and resources here at cheryltanmedia.com where you can get answers to that and much more. Just go to cheryltanmedia.com/start. The second most-asked question isn't so much a question, but more of a situation, followed by a, “What do ...
39: Become A Twitter Rockstar And Reach Influencers With Madalyn Sklar
November 07, 2016 02:21 - 32 minutes - 45.6 MBBecome a Twitter rockstar and reach influencers with Madalyn Sklar It’s scary to start something new, but a year ago, that’s exactly what Madalyn Sklar did. She was well known in the music industry, but then decided to do a pivot and use the social media skills she had developed to break into something even more competitive. Clearly, she is doing something right. She’s recently been named one of the 50 Must-Follow Women Entrepreneurs in 2017 in the Huffington Post. Get this. She didn’t go...
38: How To Create An Audience Of Raving Fans With Jennifer Briney
October 24, 2016 16:05 - 32 minutes - 46.9 MBHow to create an audience of raving fans with Jennifer Briney Jennifer Briney saw the opportunity to make a difference through podcasting. She discusses bills passed by Congress on her podcast, Congressional Dish. It has been nominated for several awards. Her audience is a devoted one and now, her listeners financially support the show. But how do you move a listener from a fan to a financial supporter? Jen talks about that in-depth. And as you’ll hear, Jen is doing a lot of things right -...
37: What Business Owners Can Learn From Nonprofits About Creating Media Relationships With Teri Arnold
October 12, 2016 14:19 - 22 minutes - 32.3 MBWhat business owners can learn from nonprofits about creating media relationships with Teri Arnold This episode is a little different, and I really think you’ll learn a lot from it. I typically talk with entrepreneurs who take us through their media journey - how they’ve created relationships with influencers and gotten media attention in return. Today, I am introducing you to a dear friend who is not a business owner, but who has created some invaluable media relationships that benefit th...
36: What To Look For When Hiring A PR Expert With Julie Broad
October 05, 2016 18:30 - 24 minutes - 35.5 MBWhat to look for when hiring a PR expert with Julie Broad The idea of reaching out to a reporter with a media pitch is scary to some. Yes, I absolutely get it. It’s unknown. You have no idea whether your email, letter or phone call has been ignored, put aside for another day, or just deleted. But for others, the idea of networking - trying to create relationships in a crowd of dozens of strangers - that’s scary. That was how Julie Broad felt. Her solution was to figure out how to get featu...