How to Tie the Story Back to the Audience's Needs

What do you think is possible in your speaking career? Could you do 40 paid events per year? Could you speak at the biggest events in the world? Could you have a hugely popular TED Talk? Could you make one million dollars a year as a speaker?

All of that is possible, and more.

Our guest on this episode of Standing Ovation is Hall of Fame keynote speaker and leadership expert, Mark Sanborn. Mark uses an outstanding closing story to demonstrate to his audiences that when it comes to what’s possible, they too often are living with artificial constraints. 

Some of Mark’s best stories are best told over a beer or a bourbon, but he tells some good ones while on stage with a mic in hand too. This one is all about speed, and the nature of true potential!

Find out about:

Hear Mark’s fascinating signature story about speed and why most people never come close to their true potentialHow Mark came up with this signature storyHow Mark contextualizes his material and draws connections to his audienceHow Mark would change his story if he was doing a 60-minute presentationWhy Mark enjoys getting the audience involved in his presentationsHow audiences’ expectations from a keynote speaker have evolved over timeWhy Mark decided to be a speaker at such a young ageHow Mark finds new material for his stories

Key Quotes:

“A really good story transcends audiences and audience members.”

 “We have not come close to our true potential and we are limited by our thinking because we look backwards instead of forwards.”

“When there’s a story that’s big enough to carry an entire concept or speech, those are the goldmines.”

Connect with Mark Sanborn

WebsiteFacebookInstagramLinkedInTwitterYouTube

Please Support Our Show Sponsors:

The sponsor of this episode is Content 10x, the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message.

Brand Builders Group can help you start building your personal brand by defining your message, clarifying your positioning, expanding your reach, and increasing your revenue! Just visit brandbuildersgroup.com/so to request a free call!

Want to get better at the business of speaking? If so, you need to attend a 3 Ring Circus bootcamp, a SYSTEM that anyone can use to get more gigs, get more repeat gigs, and increase their fees.

Only 25 slots are available for every bootcamp and Clappers can get $500 off the 3 Ring Circus bootcamp if you go to www.3ringcircus.com and use the promo code STANDING.

For more information and to explore the show click here.