How to Make it All About the Audience

What is your actual job as a speaker and as a brand? To educate? To inform? To entertain? To make the audience feel good? Or, is it to make the audience feel good about themselves?

Hall of Fame Keynote Speaker, author, and acclaimed branding expert Bruce Turkel would probably say the latter, and he tells a story on stage to back it up. Like all good stories, this one raises the stakes, because it involves Bruce’s wife!

Bruce Turkel is a master at telling stories and observing the truisms of life and business and tying them back to his audience. You’ll hear this signature story and gain lots of great insights into the life of a Keynote Speaker on this episode of Standing Ovation.

Find out about:

Bruce shares his signature story that teaches a valuable lesson for brands and speakers alikeHow Bruce develops the on-stage structure of his storiesHow to put the audience at easeBruce shares his opinion on stories in books vs stories on stageHow Bruce uses sequences of his stories for his presentationsWhy it’s important to find a way to keep track of the stories you share with different audiencesHow Bruce started ‘The Marketing Minute’ on InstagramBruce shares how he stores ideas and moments of inspiration for great stories

Connect with Bruce

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The sponsor of this episode is Content 10x, the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message.

Brand Builders Group can help you start building your personal brand by defining your message, clarifying your positioning, expanding your reach, and increasing your revenue! Just visit brandbuildersgroup.com/so to request a free call!

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