Why It's Critical to Use Examples The Audience Has Never Heard

Unless you are just an extraordinary motivator on stage, at some point all speakers must provide EVIDENCE that the recommendations they are making to the audience actually work.

Legendary speaker Zig Ziglar used to say that the similar situation is the best way to make a sale. Show me somebody in my scenario who has benefitted from this solution, and I’m more likely to buy it, right?

Keynote speaker, author, entrepreneur, marketing consultant, and podcast host Mitch Joel includes a lot of evidence in his presentations, including a closing story about a man who was so successful in following Mitch’s advice, he changed his entire business model. You’ll hear all about this win in this episode of Standing Ovation!

Find out about:

Hear Mitch’s signature story about how a rare guitar shop went viral on YouTubeHow Mitch came across the star of his signature storyHow Mitch integrates this story into his keynotesWhy it’s important to tell stories that the audience can see themselves inHow Mitch uses visualization to remind him about his storiesWhy speakers need to build their personal brand as a speakerHow Mitch uses other forms of his content as trial runs for his storiesThe importance of preparing for your keynotesHow Mitch injects humor in his stories to let him know if the audience is really with himMitch shares his number one criticism for other speakers

Key Quotes:

“I collect stories…and integrate them into my master keynote”

“I like stories that are quirky, weird, and different, but also have the same message that a massive IT association event needs to hear”

“You need moments in your presentation to let you know the audience is really with you”

 

Connect with Mitch Joel

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Please Support Our Show Sponsors:

The sponsor of this episode is Content 10x, the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message.

Brand Builders Group can help you start building your personal brand by defining your message, clarifying your positioning, expanding your reach, and increasing your revenue! Just visit brandbuildersgroup.com/so to request a free call!

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