Speaking Your Brand: Public Speaking for Women
409 episodes - English - Latest episode: 13 days ago - ★★★★★ - 89 ratingsMore and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.
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Episodes
059: Why You Shouldn't Sell from the Stage - and What to Do Instead with Carol Cox
March 06, 2018 10:00 - 23 minutes - 31.9 MBEpisode 59: Have you heard the phrase “sell from the stage”? The idea is that you pitch your programs and products to the audience at the end of your presentations. If you’ve been doing speaking engagements, you know it takes time, effort, energy, and sometimes money (especially when travel is involved), so it’s understandable that you want to get a return from it. However, when preparing your presentations and delivering them to your audience, “selling from the stage” is the wrong app...
058: Using Your Strengths to Reach Your Speaking and Business Potential with Belinda Brown
February 27, 2018 10:00 - 40 minutes - 56.4 MBHow can you reach your highest potential in speaking and in your business? What does it take to be the best you can be? For many years, I felt that I had to learn and master anything I came across in my businesses, from coding and SEO to marketing and PR to graphic design, accounting, and contracts. Each of these areas are specialized and require not only certain skills but also constant upkeep. Sounds pretty crazy, right? But, I know many of you are trying to do this all as well. The do...
057: How to Use Simple Story Structure to Create Compelling Content with Carol Cox
February 20, 2018 10:00 - 22 minutes - 30.8 MBWhy use story structure? Simple: It’s what makes us human. You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation. Our brains are hard-wired to understand and respond to story structure. Think about the fairy tales you read as a kid and your favorite books and movies. Like a good movie or book, the content we create sh...
056: How to Become a TEDx Speaker with Tamsen Webster
February 13, 2018 10:00 - 37 minutes - 51.7 MBIf you’ve been wanting to do a TEDx talk, this episode is perfect for you. My guest Tamsen Webster and I talk about everything TEDx, including what are the 3 key elements that make a great TEDx talk and how to know if you have a TED-worthy idea (“an idea worth spreading”). Tamsen was the Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world, so she shares how she found speakers and what she looked for in TEDx applications (this may ...
055: Should You Give an Instructional or an Inspirational Talk with Carol Cox
February 06, 2018 10:00 - 23 minutes - 32.8 MBShould you give an instructional or an inspirational talk? You probably think I’m going to say that the answer is “It depends,” but I’m not. I think the real question behind this question is you want to know what kind of content to present to the audience. You’re not sure if they want to learn specific strategies and tactics and how-to’s (instructional) or if they want what we would call a motivational speaker (inspirational). You want to make sure the audience is happy and has their...
054: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher
January 30, 2018 10:00 - 58 minutes - 80.1 MBWhen you’re in a group dynamic, whether it’s during a presentation or at work with your team, how can you build real and deep trust and connection? It may seem like this could take days, weeks, or even months or years. But, during a recent workshop I attended that was facilitated by today’s guest, I personally experienced a profound sense of connection with a group of strangers in a matter of 20 minutes. A connection deeper than one I’ve felt with people I’ve known for years. How did t...
053: What It’s Like to be an Influencer with Jeanette Johnson
January 23, 2018 10:00 - 47 minutes - 65.6 MBWhat is it like to have over 1.25 million visits to your blog every year and over 250,000 followers on social media? My guest is well-known fashion blogger Jeanette Johnson, who started her blog way back in 2010, before influencer marketing was a thing. Since then, her business and brand have skyrocketed and Jeanette has done lots for visibility: blogging, social media, TV, speaking, and now a book. In this episode, we talk about the shifts in influencer marketing, how Jeanette makes dec...
052: Producing Live Events to Showcase Your Business & Brand with Renee Warmack
January 16, 2018 10:00 - 38 minutes - 53.3 MBHave you thought about creating and hosting your own in-person event, whether it’s a monthly meetup, a panel discussion related to your industry, or a full conference? Or, if you’ve hosted your own event, but felt like your business and personal brand didn’t get as much exposure as you would have liked (probably because you were busy running around taking care of everything!), you’ll learn what to do instead. My guest, Renee Warmack, and I talk about how to create an event that’s a win-w...
051: Marketing Trends You Need to Know for 2018 with Sandi Eveleth
January 09, 2018 10:00 - 47 minutes - 66 MBThere’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it did. My guest Sandi Eveleth, a digital marketing strategist, and I share strategies you can use now including: how to market to cold audiences vs. warm ones; the #1 reason to do Facebook Live videos (it’s probably not what you think); the new Facebook Local (move over, Yelp!); and more. During our conversation, we hit upon what I believe i...
050: The 3 C's of Visibility: What It Takes to Get Known
January 02, 2018 10:00 - 31 minutes - 43.7 MBWhat does it take to get known? How can you become the “go to” person for what you do? You know you need to be more visible in order to grow your business and network and to achieve your goals. But, there’s a lot of noise out there: not only competition, but things competing for people’s attention AND people not being clear about what exactly you do, who you do it for, and the outcomes you get for them. What you need are the 3 C’s of Visibility: Consistency, Courage, and Community (plu...
049: This Surprising Element Will Make You a Better Speaker with Janice Rous
December 26, 2017 10:00 - 56 minutes - 77.2 MBThere’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities you have them do. It’s one of the four essential elements (fire, water, air, and earth), which is why I used the word “element” in the title. It’s your breath. The most powerful speakers in the world know how to use their breath, resonance, tone, and pauses to create a moving experience for their listeners. You can do the same. More than sim...
048: [Coaching] Strategy Session to Get Visible with Pam Andrews
December 19, 2017 10:00 - 54 minutes - 74.7 MBHow can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from obvious ones like speaking to groups and going on podcasts to some less obvious ones that may be a good fit for you too. You’ll learn the questions to ask yourself to determine where you should focus your time and energy. Interestingly, we discover during our conversation that the customers who purchase Pam’s books are most likely not the sa...
047: Creating Better Audience Engagement and Learning with Amy Lang
December 12, 2017 10:00 - 57 minutes - 78.8 MBAs a speaker, you’re only one-half of the equation. The other half is your audience. Particularly when you’re doing workshops and breakout sessions with smaller groups, you want to make sure that the audience is engaged, interested, and learning. My guest Amy Lang is an experienced speaker and workshop facilitator and she shares with us strategies she uses, from stories and humor to flipcharts and breathing breaks, to engage adult learners. We also talk about how to manage introverted an...
046: We All Need a Wingwoman with Mia Scharphie
December 05, 2017 10:00 - 50 minutes - 69.4 MBAs women, we walk a tightrope between needing to advocate for ourselves, yet not wanting to come across as braggarts or overly promotional (yes, it’s that pesky double bind). How can we make sure we’re getting the visibility and opportunities we deserve for the amazing work I know we’re all doing? We need a wingwoman (or two or three)! In this episode, my guest Mia Scharphie shares what she has named “the wingwoman effect” and how as women entrepreneurs and professionals we can use it ...
045: Your Visibility Roadmap: Build Your Business, Brand, and Influence
November 28, 2017 10:00 - 24 minutes - 33.4 MBThis episode is a mini-training to help you create your visibility roadmap and identify the areas you should focus on to build your business, brand, and influence. They’re not the same for everyone. I’m going to share with you 4 different roadmaps depending on where you’re at in your business and what your goals are. Whether you want to do more public speaking, give a keynote, do a TEDx talk, create your own workshops or events, launch a podcast or video show or virtual summit, appear on...
044: The Ins and Outs of Virtual Summits with Jaime Slutzky
November 21, 2017 10:00 - 34 minutes - 47.8 MBVirtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual summit can help you grow your email list, network, and revenue. My guest Jaime Slutzky is an expert on creating virtual summits - from the tech integration to strategizing on content and marketing for the summit. She may have even convinced me to do my own in 2018! In this episode, we talk ab...
043: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza
November 14, 2017 10:00 - 54 minutes - 75.6 MBGet ready for a fun and lively conversation! We get into the nitty-gritty of speaking in this episode: how to make sure that the speaking opportunities you say yes to are helping you reach your goals and grow your business vs. derailing you. My guest Amber De La Garza is a productivity specialist, so we also talk about productivity tips for us as speakers and entrepreneurs. I even ask her to help me with a productivity struggle - and you’ll be surprised by her recommendation (I was!). A...
042: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark
November 07, 2017 10:00 - 43 minutes - 59.2 MBWhat kind of content should you create when you want to start a movement (or launch a product)? In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails. Marnie’s been frustrated that when she goes to restaurants or out with friends, she’s stuck ordering water or frozen slushy drinks. She wants a beautiful, delicious cocktail, minus the alcohol....
041: Behind the Scenes of My Presentation at BizChix Live, From Content to Slides to Delivery
October 31, 2017 09:00 - 28 minutes - 38.8 MBIn this episode, I take you behind the scenes of a presentation I recently gave at BizChix Live, a 3-day conference for women entrepreneurs. The title was “Your Visibility Roadmap: Growing Your Business, Brand, and Influence.” I talk about how I created the presentation itself, an overview of the content, how I prepared, and the feedback and results I got. You’ll hear about the nightmare I had 2 nights before I was to speak (and what I learned from it!). You’ll also hear the feedback...
040: Why Women Need to Speak Up and Roar with Sophia Eng
October 24, 2017 09:00 - 44 minutes - 60.9 MBHave you ever felt scared to say or publish something, but you knew you had to do it? That’s what my guest Sophia Eng did a few months ago when she wrote and published “Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities.” She knew that if she wanted other women to speak up, she had to do it herself. Sophia is a Growth Advisor and Founder of Women in Growth, a community dedicated to empowering women to grow businesses. She has been the driving fo...
039: Using Personal Stories to Connect with Your Audience with Lisa Woodruff
October 17, 2017 09:00 - 42 minutes - 58.7 MBWhat kinds of personal stories should you share in a business context? How personal is too personal when sharing stories publicly? How do you get past the fear that creeps up when you’re about to share something? My guest Lisa Woodruff, founder of Organize 365, and I talk about how and why she shares personal stories on her podcast and blog and how that has impacted her business growth. We also get into how Lisa got visibility for her business early on and what she’s doing now with podca...
038: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez
October 10, 2017 09:00 - 40 minutes - 55.4 MBCreating and hosting your own local workshops can be a great way to add a revenue stream to your business and reach prospective clients who get to know you as an expert and then want to work with your further. My guest is social media strategist Valentina Escobar-Gonzalez, who has built a good part of her business through local workshops, partnering with the chamber of commerce and SBA in her town. We talk about how Valentina markets her workshops, how far in advance to advertise them, t...
037: [Coaching] Strategies for Creating a More Effective Webinar with Samantha Agostino
October 03, 2017 09:00 - 43 minutes - 60.4 MBWe’re back with an on-air coaching call! Webinars are an excellent way to increase awareness of who you are, what you do, and how you help people, plus they’re a lot of fun (at least I think so!). In this episode, I help professional makeup artist Samantha Agostino with the content of her webinar. We review her past webinar and how to improve it to make a stronger connection with her audience and get them interested in her program. We talk about getting clear on your goal as well as the ...
036: Creating a Business for Change with Geraldine Carter
September 26, 2017 09:00 - 49 minutes - 67.6 MBBusiness can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up with money blocks, trusting their idea, and figuring out how to turn their idea into tangible growth. That’s where my guest Geraldine Carter comes in. As co-founder of Climate Ride, she grew the organization from an idea to a seven-figure budget and she now coaches changemaking entrepreneurs. She was even mentioned (by name!) by Seth Godin in...
035: Be a Better Panel Moderator and Get More Speaking Opportunities with Natalie Eckdahl
September 20, 2017 09:00 - 51 minutes - 70.8 MBModerating a panel, or being on one, can be a great way to increase your visibility at an event or conference. People in the audience see you as an expert and you get to know and network with the other panelists. But, as the moderator if you’re not careful, panels can quickly become unruly or go off on tangents or end up with one person dominating the conversation. My guest Natalie Eckdahl has moderated several high-profile panels over the past year, including at Social Media Marketing W...
034: Relationship Selling with Nikki Rausch
September 12, 2017 09:00 - 56 minutes - 77.3 MBHow do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or do you tend to procrastinate on it because you don’t like “sales” and you’re not sure what to do or say? In this mini-training, my guest Nikki Rausch, founder of the Sales Maven, walks us through how to do the sales process, from prospecting to closing, in a way that feels good for both you and the other person and builds a relationship, not a ...
033: How to Use Interns the Right Way in Your Business with Isabella Johnston
September 05, 2017 09:00 - 36 minutes - 49.9 MBAh, interns. The promise of inexpensive (or even free) labor as you’re growing your business, especially when you’re in that hard point between having too much work to do yourself but not having extra revenue to hire someone. But, there’s a catch. Interns come with responsibilities for you as the business owner (as well as legal regulations). My guest Isabella Johnston is known as the “intern whisperer.” She has trained dozens of interns in her company and is now getting ready to release...
032: [Coaching] Finding Your Signature Idea and Angle with Adrienne Borgersen
August 29, 2017 09:00 - 50 minutes - 69 MBYour signature talk needs to be useful, interesting, and relatable to your audience - and it needs to be original and uniquely yours. In this on-air coaching call, my client Adrienne Borgersen and I discuss how we found her angle for her signature talk topic and we go over key parts of her presentation storyboard. We also talk the groups Adrienne should reach out to for speaking engagements based on who her target clients are. Adrienne shares fantastic style and shopping tips and the i...
031: [Coaching] Narrow Your Niche and Your Offer for Better Results with C S Wurzberger
August 22, 2017 09:00 - 43 minutes - 59.6 MBCreating your signature talk can lead to clarity and better results not only for your presentations but for your business model, product offers, marketing messaging, and speaking strategy. In this on-air coaching call, I talk with my client C S Wurzberger about how our work together to create her signature talk (using my storyboard method) helped her narrow her niche, design her business model, and align her product offerings with what she is most passionate about: empowering kids who love...
030: How to Become a Sought-After, Stand-Out Speaker
August 15, 2017 09:00 - 58 minutes - 80.6 MBHere’s the problem I see with many of the presentations and workshops I attend: Too much impersonal information and data, not enough personal stories and connection. Or, to put it even more simply: Too much Wikipedia, not enough people. In this episode, I share examples of how you can create presentations that are personal and memorable for your audience and how, by having a signature talk, you create consistency with your message. I pulled the audio from the online training I rece...
029: [Coaching] Networking the Right Way to Save Time and Find Speaking Opportunities with Dr. Carmen Landrau
August 08, 2017 09:00 - 54 minutes - 75.5 MBAre you spending time going to networking events and not feeling like you’re getting enough out of them? There’s a way to approach networking that can get you better results and save you time. In this on-air coaching episode, my guest Dr. Carmen Landrau and I strategize ways she can network more effectively, from which groups to attend to who to say yes to for coffee or lunch (and how to politely get out of the ones you don’t want to say yes to!). We also talk about Carmen’s background...
028: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute
August 01, 2017 09:00 - 41 minutes - 56.5 MBAs mission-driven entrepreneurs, we’re passionate and certain about the changes we’d like to see to make the world a better place. But, what happens if the people you want to reach aren’t as convinced as you are? You have a couple of options: You can work really hard to educate your market, to convince them that what you’re offering is what they need, to get them to change their behavior in favor of what you’re proposing. (Spoiler: this rarely works and you’ll spend a lot of time and m...
027: Building Your Brand on Values and Vision with Marci McCue of Flipboard
July 25, 2017 09:00 - 50 minutes - 69.6 MBHow important are values to your company’s brand and culture? For Flipboard, a social news magazine that launched as one of the first breakout iPad apps in 2010 and now has over 100 million monthly active users, it’s been central to their decision making and their success. In this interview, I talk with Marci McCue, who heads up the company’s communications and content strategy, about the process she and Flipboard use to identify their values and embed them into the company culture (a very...
026: [Coaching] Specific Strategies to Improve Your Presentations with Jodi Flynn
July 18, 2017 09:00 - 50 minutes - 69 MBWe’re back with a coaching episode, so you can take the strategies we talk about and apply them to your own presentations. My guest Jodi Flynn of Women Taking the Lead and I go over an upcoming presentation she has, including why your presentation should only have 3 key points (less is more!), how to poll the audience so you can tailor your content and examples, how to transition between points, and rituals to help you before and after you go on stage. Jodi is already an accomplished spe...
025: Why You Need a Signature Talk for Your Business
July 12, 2017 09:00 - 16 minutes - 23.2 MBWhat opportunities are you missing out on because you don’t have a signature talk? In this episode, I share why having a signature talk is critical for your business and your personal brand, including examples of what makes a great signature talk (and how it’s different from a training). With a signature talk, you become the go-to expert and thought leader for your topic and industry. You establish your personal brand and business reputation. You’re ready to accept speaking opportuni...
024: What It Takes to Do a TEDx Talk with Tammy Lally
July 05, 2017 09:00 - 40 minutes - 27.8 MBWhat does it take to do a TEDx talk? In short, a lot of work! But, as my guest and client Tammy Lally talks about in this episode, the process was tremendously rewarding and transformational. Tammy and I talk about the process we went through to create the talk, how she prepared for it, what it was like to be on the TEDx stage, what she learned about herself, how she opened the talk, and much more. About My Guest: In her work as a Certified Money Coach and Financial Planner, Tammy Lall...
023: Building Your Influence Online and Off with Kerry Gorgone
June 28, 2017 09:00 - 43 minutes - 59.8 MBIf you’re interested in speaking at conferences and/or being a guest on podcasts, this is an episode you won’t want to miss. I met my guest Kerry Gorgone over 8 years ago and I’ve seen her influence rise, both online as she’s become the host of the MarketingProfs podcast and a contributing writer to well-known sites like Social Media Explorer and Entrepreneur.com, as well as offline through speaking and training. In this episode, Kerry and I talk about how she got started speaking, how s...
022: You Can’t Go It Alone in Business with Kat Mendenhall
June 20, 2017 09:00 - 44 minutes - 61.4 MBCommunity has been the most important component for me in growing Speaking Your Brand over the past two years, from online masterminds I’ve been a part of to local women’s business groups I’ve joined. In this episode, my guest Kat Mendenhall shares how community and mentors have been instrumental in helping her with her businesses. We also talk about how to turn passion into a profitable business (and what the key ingredient is). Kat is the creator of a company that makes gorgeous crue...
021: Using Your Intuition to Create Exceptional Content with Jay Acunzo
June 13, 2017 09:00 - 57 minutes - 78.9 MBThere’s a LOT of content out there competing for your (and your customers’) limited attention, from social media updates and blog posts to podcasts and videos. Is the answer to create more content or better content? My guest today, Jay Acunzo, believes that the answer is not “more” or “better”; rather, it’s to create exceptional content. What exactly is exceptional content and how can you use your intuition to create it? Listen to the episode to find out. Jay and I also talk how Jay appr...
020: Perfectionism, the Good Girl, and the Gremlins that Hold Us Back with Regena Garrepy
June 06, 2017 09:00 - 47 minutes - 65.6 MBWhat’s wrong with being a good girl? What does striving for perfectionism and people pleasing cost us as women in leadership? How does it affect our message and our ability to have a greater impact? In this episode, my guest Regena Garrepy shares with us her journey to reclaim her essence - and the gremlins that keep us from doing the valuable work we should be doing. We also talk about the process Regena and I used to create her new presentation and when you need to mature your message ...
019: How Publishing a Book Impacts Your Speaking Opportunities with Jan Bowen
May 30, 2017 09:00 - 37 minutes - 51.4 MBHave you thought about writing a book to boost your personal brand, your business, or your speaking career (or probably all three!)? I know I have, which is why I got a lot out of my conversation with author, executive coach, and keynote speaker Jan Bowen. In this episode, we talk about why Jan chose to write her book "It’s Not That Complicated", how she selected her publisher, what hybrid publishing is, and whether the book has helped Jan’s speaking opportunities. We also get into a mea...
018: [Coaching] Focusing on What Drives Revenue for Your Business with Jamara Wilson
May 23, 2017 09:00 - 43 minutes - 59.3 MBAs solopreneurs and small business owners, we often get stuck doing tasks that we really need to delegate or hire someone else to do. We tell ourselves that it only takes a few minutes, or we don’t have time to train someone, or we’ll do it later. The problem is that a bottleneck occurs (us!) that limits our business growth. As the business owner, we should be focusing on doing the activities that drive revenue. My guest, Jamara Wilson, has a great insight into this and helps me through ...
017: [Coaching] Getting Better Results from Your Online Marketing with Carolyn Delaney
May 16, 2017 09:00 - 1 hour - 90.1 MBIf you’ve listened to some of my other episodes, you’ve heard me help my clients with on-air coaching calls. Now, I’m turning the tables and having someone do a strategy session on me. My guest Carolyn Delaney is the founder of OurCraft.com, which helps creatives and makers by taking care of their technology needs and digital presence through email marketing, SEO, content marketing, ecommerce, and online advertising to amplify their message, reach more of their customers, and sell more of ...
016: Connecting through Empathy and Storytelling with Karen Millsap
May 09, 2017 09:00 - 41 minutes - 57.5 MBThis idea of empathy and sharing our stories, especially our deep and vulnerable ones, has been coming up a lot for me lately, from panel discussions on politics and social media I’ve participated in to podcasts I’ve been on talking about the power of public speaking to build trust and empathy. Empathy is defined as the ability to understand and share the feelings of another. I would add to that not just feelings, but their life situation and what brought them to where they are today. My...
015: Vocal Training and Being More Confident Speaking on Stage with Freya Casey
May 03, 2017 09:00 - 33 minutes - 45.9 MBAs speakers, we want to use our voices effectively, feel confident, and project confidence on stage. In this episode, professional singer and vocal coach Freya Casey shares exercises we can do to improve and warm up our voices and how to reduce stage fright and project confidence. What I love about Freya is that she helps people discover the awesomeness in their voice and that she emphasizes mindset and personality as much as physiology and technique. We talk about using the energy of th...
014: [Coaching] Shifting Your Presentation from Practical to Inspirational with Tara Lynn Foster
April 25, 2017 09:00 - 48 minutes - 67.1 MBIf you’ve been giving presentations for awhile that are the typical 30-60 minutes in length, but you’re curious as to how to condense your idea into a speech that’s less than 10 minutes (it is possible!), you’re going to learn a lot in this episode. My guest, Tara Lynn Foster, is a leadership speaker and coach for women professionals and entrepreneurs. She spent her career in corporate America, dutifully climbing the ladder, until she realized she was on the wrong ladder. Earlier this ye...
013: How to Get Local and National Media Coverage with Christina Nicholson
April 18, 2017 09:00 - 45 minutes - 62.3 MBHow can you get media coverage for your business? In this episode, you’ll learn common mistakes business owners make when pitching journalists, what to put in your pitches, how to show you’re an expert, and how the media landscape is changing. My guest is Christina Nicholson, an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbe...
012: Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic
April 11, 2017 09:00 - 39 minutes - 54.4 MBHow many of us wouldn't rather market and grow our businesses with heart rather than hustle? It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients. But, it doesn’t have to be that way. In this episode, Lisa Princic and I talk about why "hoping for the best and hustling" is not a sustainable business strategy and what to do instead. ...
011: [Coaching] Creating and Preparing for a Keynote Presentation with LuAnn Nigara
April 04, 2017 09:00 - 38 minutes - 53.3 MBWe're going behind-the-scenes to look at what it’s really like to prepare and deliver a keynote. Keynotes are meant to be inspirational and aspirational, which is different from a standard business presentation or breakout session where you’re sharing tactical, step-by-step things that people can do. In a keynote, you want to take the audience on a journey, weaving in your own stories and experiences, and sharing with them your big idea. In this episode, I talk with one of my clients, ...
010: [Coaching] Identifying a Target Market Ready and Eager for What You Offer with Susanna Barkataki
March 28, 2017 09:00 - 52 minutes - 71.6 MBIf you've struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this. We know that in our businesses and in our speeches, we can’t try to appeal to everyone, because then we appeal to no one. So, what do we do? We need to uncover our unique angle, our particular combination of experiences, expertise, approach, ...