Soulful MBA Podcast
278 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 42 ratingsOur binge-worthy podcast is a sanctuary for those curious about what it's really like to build a company from scratch, work remotely with your best friend, and consciously engage with other humans on the Internet.
Our mission is to help other ambitious women build and grow businesses online.
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Episodes
28 Joy
June 27, 2017 00:30 - 23 minutes - 22.1 MBOften, we don't do a fantastic job of acknowledging our own success. Some wise folks are rumored to have said that comparison is the thief of joy (FDR and Mark Twain, to name a few). It's so true, right? When we look back and try to imagine our old selves achieving our current accomplishments, we realize that we are often WAY too hard on ourselves. Listen in to learn why we are making joy an even bigger priority in our lives and business. Other Mentions: FREE Social Media Summer...
27 Tribe
June 20, 2017 00:30 - 42 minutes - 39.2 MBHow many people do you need in your audience in order to build a sustainable online business? What’s the difference between a follower and fan? How many fans do you need in order to make a living from your craft? How can you leverage your role as a small business owner in the modern economy?Find out why generosity, kindness, and vulnerability are key to building your tribe online and learn about the seven specific benefits your business can receive from having a tribe of committed a...
26 One
June 13, 2017 00:30 - 43 minutes - 40.4 MBPart of successfully launching a modern (online) business is figuring out how to create focus within an ever-expanding barrage of distraction. As entrepreneurs and innovators, we are inherently drawn to new ideas, new courses, new strategies, but we’ve seen over and over that success comes to those who are able to drill down deep and focus on executing one idea at a time. If you want to see big results in your business, we strongly encourage you to focus on just one quintessentia...
25 Gig
June 06, 2017 00:30 - 40 minutes - 37.4 MBWe are all a part of the gig economy, whether we like it or not. How has this new economy shaped the way we live and work? How does this shift relate to each of us and our businesses? More than a third of the U.S. economy (with similar numbers in Canada) is engaged in this new way of working, but have we really considered its implications — both as individuals and as a society? We discuss the path from employee to freelancer to entrepreneur and explain why we believe that freelanc...
24 Tools
May 30, 2017 00:30 - 48 minutes - 44.4 MBOne of the most frequently asked questions we receive is “What tools do I need when getting started as an online teacher or coach?” Our answers might surprise you (and cost a lot less than you might think). There are so many incredible software tools you can incorporate to streamline and simplify your online business, but it can be challenging to determine the very best (and most affordable) options — especially when you’re just starting out. We break down the tools that we recom...
23 Truth
May 23, 2017 00:30 - 49 minutes - 45.4 MBWhat are the taboo topics that nobody is really talking about in modern entrepreneurship? We take inspiration from a blog post recently written by Grace Bonney, 10 Things People Don’t Talk About in Business (But Should), and pull back the veil to discuss some tricky truths that we’ve uncovered in our own businesses. We touch upon issues of hiring, firing, contracts, building relationships with team members, assertiveness, harnessing fear, work-life balance, apologizing, growing a...
22 Empire
May 16, 2017 00:30 - 39 minutes - 36.5 MBWe’ve been working for many months on a new theory of entrepreneurship for ourselves and our business — the EMPIRE. You determine the size, structure, and design of your entrepreneurial empire. You decide who belongs in your empire and who does not. An empire-centric view of business can help you embrace a longer-term set of strategies, rather than falling victim to a short-term, quick win-centric mindset. You are the leader, and you need to establish your authority as the empress o...
21 Rules
May 09, 2017 00:30 - 41 minutes - 38.7 MBAre there certain rules that we can follow to achieve success in life and business? Lots of video games have cheat codes—secret tips and tricks to help you level-up—but does business also contain them? We explore issues of legacy, victimhood, personal responsibility, human connection, journaling, and shame. Joy: Archetype Quiz Hustle: Life is a Video Game—Here are the Cheat Codes
20 IRL
May 04, 2017 00:30 - 40 minutes - 37.4 MBComing off the heels of our first ever live event, we share our key takeaways and the reason why we think it’s important to connect with online friends in real life. We also summarize the topics we dove into during the live event, including social media, SEO, opt-ins, email sequence-writing, mindset, Facebook Ads, and videography. If you listened to the first episode of this podcast, you may remember that the two of us met at a live event for an online course. In our situation, a ...
19 Beginning
April 25, 2017 00:30 - 45 minutes - 41.9 MBAre you brand new to online entrepreneurship? Want to know what we would do if we were in your shoes right now? This episode explores the first steps that we would take if we were starting our businesses over today. We touch on how to pinpoint your business idea, recruit your first cohort of customers, price your offering, launch to your beta group, and map out your sales and marketing strategy. Joy: Material Wit Hustle: The Hippies Have Won
18 Sabotage
April 19, 2017 03:30 - 32 minutes - 29.8 MBWe all encounter self-imposed upper limits in our work and in our lives. Don’t automatically assume that there is something wrong with you when you experience hints of failure in your business; sometimes things are just hard (especially in entrepreneurship or with respect to technology). One way to address feelings of inadequacy is to simply just sit with those feelings and let them pass, rather than allowing them to evolve into self-sabotage. It also helps to have a trusted person ...
17 Networking
April 17, 2017 03:30 - 39 minutes - 36.7 MB"All things being equal, people will do business with and refer people to those they know, like and trust." — Bob Burg Some may associate networking with climbing the corporate career ladder (or embarrassing stock photos of people in ill-fitting business attire), but we discuss why networking is also key to finding success in entrepreneurship and online business. If you can figure out how to be a source of support and connection for other businesses, you’ll be amazed at how often ...
16 Priorities
April 12, 2017 03:30 - 43 minutes - 39.9 MBWhat can you let go of in order to create space for your entrepreneurial vision? Is it an activity, a relationship, an obligation, an idea? Maybe some of each? In this episode we talk about all of the things that we DON’T do in order to allow room for our businesses. You need to acknowledge that letting go is a really important part of finding success; nobody can do it all. Other Mentions: Work, Sleep, Family, Fitness, or Friends: Pick 3 Joy: Drop the Ball by Tiffany Dufu || ...
15 Meaning
April 10, 2017 03:30 - 41 minutes - 38.6 MBIn this episode, we explore the relationship between meaning and entrepreneurship. We dive into two different aspects of meaning in this episode: (1) the personal meaning that your work has for you as an individual creative being and (2) the larger question of whether or not your contribution really matters — does it fundamentally make a difference in the world to even a small group of people? We get so caught up in the idea of optimizing the individual aspects of our daily lives,...
14 Voice
April 05, 2017 03:30 - 37 minutes - 34.3 MBA strong public persona (or voice) is an important component of any modern business. In this episode, we dive into the four elements that we’ve identified as being important to sharing your voice online: Messenger (identify WHO is the best person to be promoting your brand or product in any given scenario) Timing (you want to be really careful about promoting yourself too soon or too often) Message (master the art of copywriting, learn to write how you speak, tailor your messag...
13 Kindness
April 03, 2017 03:30 - 38 minutes - 35.4 MB“Business is not about money. It’s about making dreams come true for others and yourself.” — Derek Sivers Our company’s internal motto is: Be kind. Be brave. Be love. There’s a lot of power in being kind. So many of us promote kindness in our everyday lives, but not so much in business (probably because it is considered to be an act of weakness). We think that this is a huge missed opportunity. We never would have imaged, until we did it for ourselves, that business could be a v...
12 Gumption
March 29, 2017 03:30 - 38 minutes - 36 MBGumption, as a word and as a concept (which Americans often refer to as “tenacity”), dates back to Scotland in the early 1700s, and although the concept is quite old, we think that it is a critical component of modern entrepreneurship. This episode explores a number of strategies we recommend for building up your own capacity for gumption: Set yourself up for success with self care. Start setting goals that you can control and then don’t let yourself off the hook. (Keep your wo...
11 Creativity
March 27, 2017 03:30 - 35 minutes - 33.2 MBCould artistry and entrepreneurship be intertwined? We encourage you to follow your creative pursuits and, in fact, we believe that creative self expression can help you to become a better founder and better human. Taking great ideas from seemingly unrelated disciplines and bringing them together in a new way is the ultimate creative hack. We’ve witnessed this play out in life and in business. But...you’re going to have to get comfortable with most of your work being terrible (esp...
10 Collaboration
March 22, 2017 17:10 - 32 minutes - 29.7 MBWorking together in partnership has been critical to our success in online business. You don’t have to do it by yourself and you, alone, cannot master every skill that’s necessary for success as an entrepreneur. In this episode, we explore the ways that collaboration can set you up for success. Do personality assessments matter for collaborative partnerships? What about archetypes? If you’re dreaming of having a greater impact with your work and through your business, consider way...
09 Transition
March 20, 2017 02:51 - 29 minutes - 27.2 MBWe're living in an economy where each person is likely to work in a dozen jobs over the course of her career and where the only thing that's stable is change. We recorded this episode to pay homage to the ever-present transition that so many of us are making in our careers and in our lives. Sandy shares her own emotional and liberating journey from brick and mortar retail business owner to online entrepreneur. As you listen, you’ll learn why we believe that flexibility is the one ...
08 Ambition
March 15, 2017 03:00 - 37 minutes - 35 MB“Intelligence without ambition is a bird without wings.” - Salvador Dali This episode explores the role that ambition plays in entrepreneurship and the ways in which our definitions of ambition can shift over time. We discuss the interplay between owning our power, yet still allowing space for humility and how ambition shifts as we transform from employee to entrepreneur or from individual to parent. How does ambition surface for you in different phases of your life? What about ...
07 Grit
March 13, 2017 03:00 - 32 minutes - 29.8 MB“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” - Steve Jobs Do you ever think about grit -- your ability to stick to a goal over a long period of time, even when circumstances get hard? Grit is one of the key qualities of successful entrepreneurs. You need to have a passion for (and dedication to) creating the business itself (not just a passion for the topic of your teaching or coaching). The good ...
06 Authenticity
March 10, 2017 04:00 - 27 minutes - 25.2 MB“After you find your voice, you realize there’s really only one person to imitate, and that’s yourself. You do it by combining different influences. I think the first part of it is you do slavish imitations, which are almost like travesties, you know. But gradually you come under the right influences, picking and choosing, and being selective, and then maybe your voice is the combination of 6 or 8 other voices that you have managed to blend in such a way that no one can recognize th...
05 Money
March 08, 2017 04:00 - 46 minutes - 43 MBWell, we’re only five episodes in and we’re already discussing money. Yep. We’re a business running a business podcast, so this was bound to happen. Trying to figure out how much money it takes to start your own online business? Want to learn our perspective on bootstrapping vs. investment-backed companies? In this episode, we share our take on the various funding choices and offer our advice on how to best source funds for your own project or business. (We also share our own ...
04 Perspective
March 06, 2017 04:00 - 38 minutes - 35.2 MBIf you’re searching for a process to de-risk your next business idea, you’ll want to grab a pen and paper and learn our best strategies for validating an idea, product, or service in your target market. We have a term for this concept -- sleuthing -- and we think that it can change your life (and set your business up for success). In this episode, we share why shifting your perspective is an essential component of success and we discuss specific tips and resources for helping you to...
03 Commitment
March 03, 2017 04:00 - 50 minutes - 46.2 MBIn this episode, we deal with the third rail of online business; commitment. We are firm believers that success is rooted in the long view. How can we take action now that leads to predictable long term success? When you make a promise to yourself to take on a project in your business, we encourage you to honor that commitment. In our experience, business is often pretty underwhelming in the first few months, but can far exceed your expectations in just a few short years. Entrepre...
02 Heroes
March 01, 2017 04:00 - 29 minutes - 27 MBAsking a new friend to share her list of heroes and mentors is a sneaky way to get to know her quickly (and without asking a million prying questions). To lay the foundation of what’s to come on this podcast, we each share three of the people who’ve had the most influence on us, both personally and professionally. Jennifer’s heroes include Al Gore, Seth Godin, and Mary Robinson. Sandy’s heroes are Sharon Horan, Julia Arora, and Rich Roll. We realize that you’ll probably think we’...
01 Story
February 20, 2017 18:57 - 39 minutes - 36.4 MBWelcome to the inaugural episode of the Soulful MBA Podcast! Today’s episode is an introduction to the two of us and our vision for this project. Jennifer Barcelos and Sandy Connery are the co-founders of the Namastream Software platform and the Soulful MBA online course and community. Although we come from very different backgrounds, we found common ground as ambitious moms looking to break into an industry dominated by young men. This is the story of our meeting and our intuitivel...