Soulful MBA Podcast
278 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 42 ratingsOur binge-worthy podcast is a sanctuary for those curious about what it's really like to build a company from scratch, work remotely with your best friend, and consciously engage with other humans on the Internet.
Our mission is to help other ambitious women build and grow businesses online.
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Episodes
146 Financial Intelligence: What You Track Grows
December 10, 2019 01:44 - 35 minutes - 49 MBFar too often business owners either fear or dread looking at the numbers or simply find it impersonal and boring. This is not an empowering way to approach your financials and does not have to be the case! Looking at the numbers can become a sacred monthly ritual where you take time to pause and reflect on all that you have accomplished and where you have room to improve. If this sounds like something you’d like to incorporate into your business, today’s show is just for you! Jen...
Financial Intelligence: Making Friends With Your Profit + Loss Statement
December 05, 2019 16:00 - 28 minutes - 39 MBIn this episode, where we dig into everything you need to know about profit and loss statements. Understanding the numbers and margins that our business generates each month can be intimidating—and understandably so—but we are here to tell you why it is actually incredibly empowering to be aware of your finances. Our profit and loss statements and balance sheets give us valuable incremental information that we use to make decisions each and every month in our company. While P&L statements...
145 Financial Intelligence: Making Friends With Your Profit + Loss Statement
December 05, 2019 16:00 - 28 minutes - 38.7 MBIn this episode, where we dig into everything you need to know about profit and loss statements. Understanding the numbers and margins that our business generates each month can be intimidating—and understandably so—but we are here to tell you why it is actually incredibly empowering to be aware of your finances. Our profit and loss statements and balance sheets give us valuable incremental information that we use to make decisions each and every month in our company. While P&L s...
144 Financial Intelligence: Know Your Numbers
November 25, 2019 17:44 - 34 minutes - 47.3 MBIn this episode, we talk about something that makes many of us uncomfortable: financial numbers. As an entrepreneur, it is so important to know and understand the numbers in your business, where to look, and what to be tracking. Whenever we talk about numbers, we see the fear it triggers. This episode is packed with our tips for tracking your data and using it to make realistic predictions. We also discuss the value of separating your personal and business finances, as well as how...
143 Gather + Grow: the Value of Offline Events in an Online World
October 29, 2019 16:45 - 22 minutes - 31.4 MBIn today’s episode, we are talking all about in-person gatherings and the powerful effects they can have on your online business. As online entrepreneurs, we find that our offline and online identities can become incongruent with one another. This can lead to feelings of isolation, which is why it is so important to connect with like-minded people in-person. Attending live events can often seem like a hassle, but because as humans, we are hardwired for connection, the benefits of ...
142 Building an Uncaged Business with Becca Tracey
October 21, 2019 15:12 - 34 minutes - 47.2 MBWelcome to another episode of The Soulful MBA podcast! Today’s guest is Becca Tracey. Becca is Founder of The Uncaged Life, where she teaches solopreneurs – typically life-coaches, designers, and consultants – how to get new clients and launch their businesses. We invited Becca on the show to share with you how she has crafted a life based on freedom and adventure. Becca lives a life that is the definition of “uncaged”—a type of life we’ve all spoken about having but often do...
141 The Power of Beta Launching with Ericka Thomas
October 01, 2019 00:18 - 37 minutes - 51.2 MBIf you’ve ever worried that you need a massive email list or social following to successfully launch as online program, this week’s guest is living proof that you absolutely do not. Ericka Thomas, founder of Elemental Kinetics LLC, joins us on the show to share the juicy numbers from her first-ever online launch. As a recent graduate of our new Beta Launch Lab course (our Inner Circle clients got first dibs!), Ericka has truly embraced a new entrepreneurial mindset and found we...
140 Investing in Yourself and Your Business with Nicole Lebreux
September 24, 2019 03:04 - 33 minutes - 46 MBOur guest today is Nicole Lebreux. Nicole is a yoga instructor, a whole-plant herbalist, a mom, and the founder of Nicole Lebreux Yoga and Wellness. One of our Inner Circle clients, Nicole is an inspiring example of what you can achieve when you take action and invest in yourself. She has achieved fantastic results by following the step-by-step process that we lay out in our Beta Launch Lab—our brand new course on how to launch a profitable digital product within 30 days.Rather th...
139 Why You Should Build Something That You Own
September 17, 2019 17:48 - 22 minutes - 20.5 MBThis episode of our show was inspired by a recent blog post by Seth Godin, titled “What Do You Own?” Today’s economy is rapidly shifting. The old capitalist model of going to school, getting into college, and settling down into one job for the rest of your life – is almost non-existent. There are very few jobs out there today that can provide an absolute sense of security.This is why we believe that everyone should be an entrepreneur, if not full-time, then at least as a serious s...
138 Why Now is the Perfect Time to Launch an Online Offering
September 08, 2019 15:07 - 33 minutes - 30.7 MBAs we move into Fall, we honestly cannot wait to get down to more serious work and slide right back into high productivity mode. This is traditionally the busiest time of year for us. School is starting again, colder weather and the end of the year is looming, and it’s time to sip coffee and get down to business. It's the season for more work and there is literally no better time to get down to launching your first, or your new, online offering. These days, online courses have bec...
137 The Cold, Hard Truth About Making Money Online
August 25, 2019 17:32 - 33 minutes - 46.8 MBOn this episode of the show, we talk about mindset triggers that may be holding you back from making the kind of money you’re looking to make online. This episode is an important next step in our Women and Money Series, where we share the tough-love lessons we’ve learned about our own mindset traps and how limiting beliefs can drastically affect your ability to make money. We see these patterns, these excuses, these victim mentalities play out all the time online and in this episo...
136 Having Faith and Knowing Your Numbers with Lori Kennedy
August 19, 2019 21:00 - 42 minutes - 39 MB“I wanted the business more than I was afraid of the fear of not being able to pay the debt back.” - Lori Kennedy Our current series on women and money has encouraged many of you to reflect on your own money stories. During this process, you may have uncovered beliefs that are preventing you from reaching your full potential and this series is meant to unshackle you from these restraints through the stories shared by other women who have experienced similar circumstances. ...
135 How a Group Coaching Program Can Fast-track Your Business
August 05, 2019 21:18 - 23 minutes - 21.8 MBIn this episode, we discuss the benefits of joining a group coaching program and explain why being part of one can help fast-track your company’s growth. We have both served as students and as mentors in group coaching programs and we have seen the power that comes from working in community. We discuss the five key results we’ve observed within our Inner Circle community, from stress-free decision-making to feeling less isolated and more inspired. A group coaching program can also...
134 Claire Pelletreau on Getting Honest About Money
July 29, 2019 17:51 - 38 minutes - 52.8 MBContinuing with our women and money series, we are thrilled to share this recent interview with Claire Pelletreau—a Facebook Ads expert who runs a six-figure online business and hosts The Get Paid Podcast. As you may infer from the name of her show, Claire loves to talk about all things money. Once a week, she sits down with entrepreneurs and asks them tough and very personal questions about their businesses. A standout from these episodes is her tradition of asking guests wha...
133 Women, Money, and Mindset
July 22, 2019 15:01 - 32 minutes - 45.4 MBOur series on women and money continues, and today’s episode is about getting your mindset set up for building wealth. We want you to confront your own money stories and to uncover those internal narratives that could be holding you back. We’ve heard some encouraging feedback from listeners who have benefited from our conversations and we want to continue the discussion—this time focused on mindset and limiting beliefs. We all face self-sabotaging thoughts on occasion and it ...
132 Kelly Diels on Women, Money, + Power
July 15, 2019 21:44 - 38 minutes - 35.8 MBWelcome to another episode of the Soulful MBA Podcast! Inspiring us today is feminist marketing consultant and writer, Kelly Diels, who joins us for the next episode in our Women and Money series. When we first came across Kelly’s website, we could not stop reading through her refreshing body of work on the intersection of feminism and online business. What struck us in particular was her focus on women and their finances and her own personal story, which she shares with us t...
131 Emily Williams on Mastering Your Money Mindset
July 08, 2019 19:23 - 42 minutes - 38.6 MBAs part of our Women and Money series, we’re thrilled to bring you an interview with the powerful and inspiring Emily Williams. Emily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—includ...
130 Our Money Stories
July 01, 2019 22:32 - 51 minutes - 46.9 MBIn this episode, we’re getting vulnerable and sharing our money stories with you. This is not always an easy topic to discuss publicly, yet we need to start having these conversations in order to remove some of our collective shame about money—shame that is not helping any of us, particularly women. Going back to our memories of childhood, we share some of the difficult circumstances that shaped our understanding of—and relationship to—money. We hope that our experiences will gi...
129 How Joining a Mastermind Can Grow Your Online Business with Sara Christensen
June 26, 2019 20:38 - 34 minutes - 31.3 MBIn this episode, we chat with entrepreneur Sara Christensen—a leading expert in business mastermind groups, who has been curating and running them since 2010. Sara’s current business, Kickass Masterminds, rigorously curates and professionally facilitates structured mastermind groups and Sara shares how masterminds can be an extraordinary way to get the support and accountability you need to grow your business. Over the past 25+ years, Sara has started and grown five businesses—...
128 Lessons Learned After 5 Years of Online Business
June 20, 2019 03:52 - 48 minutes - 44.9 MBWe’ve just celebrated the 5 year anniversary of our fateful meeting at a gathering for tech entrepreneurs in the mountains of Colorado. This was the birth of a friendship that’s evolved into the business we run together today. In this tell-all episode, we discuss what’s surprised us so far in our business journey, what we’re most proud of, and what advice we’d give to someone just starting out in online business. Joy: On Being Human by Jennifer Pastiloff Hustle: real estat...
127 Kelly DiNardo on Living a Life of Exploration
June 06, 2019 15:25 - 32 minutes - 29.9 MBKelly DiNardo is a freelance journalist and the author of several books including Living the Sutras: A Guide to Yoga Wisdom beyond the Mat, which gives readers a modern, accessible and personal look at ancient yogic philosophy and the wisdom found within. She is also the producer, editor and co-host of the Living It podcast and owner of Past Tense yoga studio in Washington, DC. As a freelance journalist, Kelly specializes in exploration – whether it’s internally through yoga and...
126 The Value of a Wife
May 28, 2019 00:50 - 26 minutes - 24.1 MBOn this episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families). As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is...
125 7 Tips for Stellar Social Media Videos
May 20, 2019 16:06 - 24 minutes - 22.9 MBToday on the show, we will be giving you seven tips for creating captivating and impactful social media videos! Video has been the format for social content for years and it shows no signs of letting up. So what better way to master your social media skills than to brush up on your video creation strategy? These tips apply to both live and recorded video, and we touch on video primarily for Facebook and Instagram. It is very important to keep your video content and each ...
124 Trends in Online Business: Spring 2019
May 13, 2019 03:31 - 29 minutes - 27.3 MBIn this episode, we take a look at some of the current trends in online business we’re noticing in the Spring of 2019. From Facebook groups to the “new” Pinterest to shifts in membership and subscription model businesses to the rise of nanoinfluencers and IGTV. We dive into five exciting trends that we’ve been noticing, both on social media and in online business in general, over the past few months. We give you our take on what’s working, what’s not, and how you can embrace s...
123 The Future of Instagram
May 06, 2019 04:21 - 34 minutes - 32.2 MBAfter reaching peak perfection on Instagram sometime in mid-2018, Instagram has started to shift to less-beautiful, less-curated content. Listen in to hear our views about this changing trend, as well as our evolving beliefs and predictions about social in general. Looking for some Insta tips? We discuss a number of the new features that Instagram will be rolling out in the near future… Joy: @trinnylondon / @trinnywoodall Hustle: The Instagram Aesthetic Is Over / 7 Exciting Ins...
122 Our Controversial Approach to Facebook Groups
April 22, 2019 00:38 - 17 minutes - 16.6 MBWe’ve got a complicated relationship with our Facebook Group. Every few months we have a serious conversation about shutting it down. Neither of us would ever choose to spend time on Facebook for fun, so our Group is really the only reason we both maintain our accounts on the platform. Although there’s #noshame in archiving a Facebook Group that’s run its course, there are a few key strategic reasons why we’ve decided to keep ours going (and why you might want to keep yours up and...
121 What is a Beta Launch (and how can it help my business)?
April 02, 2019 03:51 - 34 minutes - 31.6 MBIn this episode, we explain the concept of beta launching—and why we encourage all of our clients to use this strategy to launch new products, programs, and service packages. You’ll learn why we think that releasing an imperfect offer is the most efficient path to success in online business. To illustrate the power of beta launching, we share our detailed stories of founding two software companies with this method. Joy: Drunk Elephant Hustle: Beta Launch Checklist
120 Finding Your Inner Voice with Kelly Covert
March 20, 2019 22:40 - 38 minutes - 35.7 MBKelly Covert is an inner voice coach with a passion for helping women believe and achieve their big vision by connecting deeply with the wisdom that is inside of them (all while owning their worthiness each and every day). Through her intuitive, heart-centered coaching, she helps women awaken to their true power as creators and world-changers. She is the creator and host of the In Her Voice Podcast. Her work has been featured on The Huffington Post, The Elephant Journal, and YourT...
119 A Culture of Failure: The Story of Elizabeth Holmes
March 11, 2019 15:26 - 26 minutes - 25 MBIn this controversial conversation, we share our thoughts and feelings about the downfall of Elizabeth Holmes—the youngest self-made female billionaire in history. After dropping out of Stanford at age 19, Elizabeth founded the heath-tech company, Theranos, and went on to raise a staggering $700 million before losing everything in an epic public scandal. Listen in to hear our take on Elizabeth and her story, including the implications we think it has on other female founders. Jo...
118 How Your Personality Type Impacts Your Online Business with Brit Kolo
March 02, 2019 23:02 - 34 minutes - 31.4 MBBrit Kolo is a Marketing Coach who helps online business owners build marketing strategies based on their Myers-Briggs personality type. As the creator of the Marketing Personalities Framework, Brit has created a set of sixteen personality-specific strategies to help you to grow your business in a feel-good way. Her unique work is designed to help you go deep, find your true self, and grow that business of yours without feeling fake and sales-y. Connect with Brit: Marketing ...
117 The Biggest Mistake We See With New Online Teachers
February 22, 2019 05:14 - 23 minutes - 22 MBWe’ve been noticing FAR too much attention lately being placed on the technical intricacies of building a business. We, as humans, tend to obsess over the things we can easily control or measure (Equipment! Productivity! Instagram followers!), but it’s much more important to focus on the bigger picture (such as the role your business plays in your niche market). We encourage you to invest your energy into mapping out your story, refining your message, and your connecting with you...
116 Building the She Recovers Movement with Taryn Strong
February 13, 2019 01:00 - 38 minutes - 35.4 MBTaryn is the co-founder of SHE RECOVERS (with her mama, Dawn Nickel.) SHE RECOVERS® is an international movement of self-identified women in or seeking recovery from a wide variety of issues, including substance use disorders and other behavioral health issues, trauma, abuse, codependency, cancer, grief, low self-esteem, perfectionism and other life challenges. SHE RECOVERS® creates welcoming spaces and transformative opportunities – online and in real life – to connect, support an...
115 Building a Marketing Empire with Emily Hirsh
January 29, 2019 18:04 - 37 minutes - 34.1 MBIn today’s episode, we interview Emily Hirsh—an industry leading Facebook Ads and Sales Funnel Strategist who works with high-profile entrepreneurs to grow their businesses online. In less than three years she has expanded her business from a single client to a multi-million dollar agency with over twenty people on her team. Emily now works with some of the biggest names in online business—from life coaches to fitness experts to Internet celebrities. Emily and her team work with...
114 Do I Really Need a Sales Funnel?
January 23, 2019 21:44 - 27 minutes - 25 MBIf you’re working in the online sphere, you’ve probably heard the term “sales funnel” more times than you can count. But understanding what it is (and how it can help your business) is a whole other story. A sales funnel is a series of steps that potential customers take on the way to purchasing. It’s a marketing term for the customer journey, although that “journey” is definitely a guided tour led by the seller. This marketing model allows online entrepreneurs to simultaneously r...
113 Growing a Family Maker Business
January 16, 2019 16:31 - 32 minutes - 30.1 MBIn this episode, we check in with Jeni about her family’s maker business, Woodland Alchemy. It’s now been a year since the seed of an idea began to germinate into a creative outlet, a family hobby, and (eventually) a local artisan business. Where is the business now? What’s been Jeni’s proudest achievement? What lessons have they learned? What do they plan to do differently in the upcoming year? Joy: linen smock (similar) Hustle: Ken Burns on MasterClass
112 Maura Manzo on Her Journey from Bartender to Thriving Yoga Studio Owner
January 09, 2019 17:43 - 38 minutes - 35.5 MBMaura Manzo began to practice yoga to “learn to breathe” after a fire destroyed her home in 2006 and has been on a journey to share yoga with others ever since. Following her yoga teacher training, Maura raised $20,000 for HIV/AIDS programs in South Africa in collaboration with Off the Mat into the World. She considers that project a defining moment in her life and in taking her practice to the next level, both as a student and as a teacher. Maura has extensively studied trauma ...
111 All About The Numbers: How to Measure, Audit, and Optimize Your Business Finances
December 26, 2018 20:05 - 28 minutes - 46.2 MBWe’re sharing the down and dirty details for how we track and manage the finances for our business. You’ll learn our favorite tip for reducing our year-end tax burden and we’ll share some suggestions for what types of information you should be tracking each month in your own business. What steps can you take now, before the end of the calendar year, to reduce your tax burden? What metrics should you be measuring each month? What is a customer journey and why/how should you be trac...
110 The Digital Artisan Manifesto
December 20, 2018 03:29 - 35 minutes - 32.8 MBAfter five years of immersion into entrepreneurship, we’ve learned a few things. Here’s the advice we’d like to share with our fellow founders, distilled into 23 suggestions for building an intentional business online. These are the practices of Digital Artisanship: Identify your core values early. These will be your touchstone and will help you to navigate every difficult decision. Ask why. Daily. Don’t assume that what’s been right for others is right for you. Build it ...
109 2018: A Year in Review
December 13, 2018 02:30 - 28 minutes - 26.6 MBAs with last year, we’re bringing you a recap of the year vis-à-vis our favorite things. Here are the links for you (think of it as a stellar gift guide or a place to bookmark for inspiration later on): Best Books Jeni: The Lost Girls of Camp Forevermore / Charlotte Walsh Likes To Win / The Female Persuasion: A NovelSandy: Witch: Unleashed. Untamed. Unapologetic. / Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Best Netflix Shows Sandy: Feminists: What ...
108 The State of the Wellness Industry 2018
December 06, 2018 17:10 - 33 minutes - 30.7 MBOur industry has evolved significantly over the past decade, and this is perhaps best exemplified by the explosion of the Peloton brand. How does a spin bike company that’s now valued at a whopping $4 billion impact regular people like us? What changes are we seeing in the mainstream yoga industry? What are our own plans for the future? Listen on... Joy: The Sill Hustle: Dare to Lead / (available for sale in our Soulful MBA Shoppe)
107 How to Know if You’re Ready to Start an Online Business
November 28, 2018 23:42 - 34 minutes - 47 MB“Ready” is relative. Most people who have done everything in the known universe to prepare themselves to become first-time parents, or move to a new country, or come out to their families will STILL be surprised or uneasy when the time comes. The same goes for launching an online business—even if you’ve taken ALL the courses and read ALL the books and worked with coaches, you’ll never be able to anticipate every triumph and setback. Which is totally, 100% fine. Because readiness i...
106 Groundwork
November 21, 2018 15:44 - 20 minutes - 19.2 MBIn this episode, we’re discussing our favorite strategies for setting your new business (or new product, program, or service) up for success. How do you ensure that you’ll have paying customers when you open the virtual doors on day one? Which old-school marketing strategies should you be utilizing to gather your initial pool of students? How is a client roster different than an email list? We’re unpacking all of these questions and sharing our favorite advice for new online tea...
Office Hours: Ethical Holiday Marketing
November 14, 2018 21:35 - 14 minutes - 13.1 MBSomehow, it’s November. (Anyone else feel like 2018 was about 15 minutes long?) And that means we’re hurtling toward the holiday season at quite a clip. And THAT means many of us are madly scrambling to concoct marketing plans that will help us take advantage of the upcoming gift-buying frenzy. We’d like to suggest a new twist: Make sure those marketing and business plans align with your ethics. It’s so easy to get sucked into the vortex of gift guides and gimmicks, clickbait an...
105 Partnership
November 07, 2018 17:05 - 29 minutes - 26.8 MBIn this episode, we share some previously unshared details about our business partnership... How we met. How we work together. The pitfalls. The benefits. We also explore our opinions on different kinds of business relationships. What about partnering with an investor? Or a technical co-founder? What are the ways to work together without dividing up your company? We’re both organically drawn to work collaboratively, so partnership was an ideal business decision for both of us. Our...
104 Power
October 31, 2018 03:55 - 30 minutes - 28 MB“In 2018, there is no earthly reason, biological or otherwise, why men should have more power than women.” - Hanna Rosin In this episode, we explore our relationships to power. Are you comfortable with the concept of power? What about empowerment? What about laying claim to your own power (Can you get behind the idea of power for other women, but not for yourself)? This is a term that many of us wrestle with regularly in our work and lives. Perhaps we ought to take Mary Beard up...
103 Mindset
October 25, 2018 00:21 - 26 minutes - 24.5 MB“The view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.” — Carol Dweck In this episode, we discuss Carol Dweck’s work on the difference between a fixed mindset and a growth mindset. The bottom line? Your true potential is unknown and malleable. It is so often shaped by the internal language you use to define your experience. How can you overcome ...
Office Hours: How to Get Google Reviews for Your Wellness Business
October 18, 2018 17:47 - 14 minutes - 13.6 MBWord-of-mouth is priceless. Every business that wants to grow (or grow fast) needs a solid online marketing strategy and a few well-timed ads, but organic promotion will always be king. When your customers spread the word about your business, they do so to people who already know and trust them. Personal referrals feel more genuine to the listener, which means they’re more likely to lead to action than sterile, geo-targeted Facebook ads. If your clients say glowing things about your...
Office Hours: How to Get Google Reviews for Your Wellness Business
October 18, 2018 17:43Word-of-mouth is priceless. Every business that wants to grow (or grow fast) needs a solid online marketing strategy and a few well-timed ads, but organic promotion will always be king. When your customers spread the word about your business, they do so to people who already know and trust them. Personal referrals feel more genuine to the listener, which means they’re more likely to lead to action than sterile, geo-targeted Facebook ads. If your clients say glowing things about your services...
103 Rynda Laurel: Founding a Supplement Company From the Ground Up
October 11, 2018 20:16 - 44 minutes - 61 MBIn this episode, we interview entrepreneur Rynda Laurel—who has an extensive background in the entertainment industry and with building brands in the online space. She is on a mission to help more people learn about the natural ways they can supplement their bodies and brains to truly become happy, joyous, and free. Rynda, who has a background in the music industry, is a highly sought-after consultant and currently works with a select number innovative, like-minded entrepreneurs, ...
101 Kayce Brown: Seizing Opportunity in Your Life + Career
October 04, 2018 17:03 - 40 minutes - 55.8 MB“Your heart knows about your career the same way that it does about a relationship…the houses of success and failure sit right next to each other.” - Kayce Brown In this episode, we share our recent conversation with business strategist and innovator, Kayce Brown. Kayce predicts trends and seizes opportunity. She’s hard to put into a box. She is creative, impactful, and disruptive. Following over a decade in the film industry, her unique blend of talent and expertise sit at the ...