12 Gumption

Gumption, as a word and as a concept (which Americans often refer to as “tenacity”), dates back to Scotland in the early 1700s, and although the concept is quite old, we think that it is a critical component of modern entrepreneurship.

This episode explores a number of strategies we recommend for building up your own capacity for gumption:

Set yourself up for success with self care. Start setting goals that you can control and then don’t let yourself off the hook. (Keep your word to yourself.) It’s ok to try something new. (Creative problem-solving is arguably the most important skill in entrepreneurship.) Capture successes + celebrate heroes and legends. Community + accountability. (It is SO hard to be brave in vacuum.)