Smart Cleaning School
433 episodes - English - Latest episode: 11 days ago - ★★★★★ - 35 ratingsThe Smart Cleaning School Podcast helps cleaning business owners from start-up to the struggling solo to the striving seven-figure get SMARTER in their businesses, reshape their mindset, increase productivity, clear the overwhelm, and get clarity through SMART goal-setting & personal accountability. Ken Carfagno is a lifetime learner and teacher. His mission is to help visionaries make the impact they were meant to make.
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Episodes
Pricing Series Part 4 - Blueberry Pie
April 15, 2024 05:00 - 12 minutes - 8.83 MBThe first lesson of Blueberry Pie covers the 3 types of Buyers: Those that want your product or service and value it enough to pay what it's worth. Those that want your product or service and do not value it enough to pay what it's worth. Those that don't want nor value your product or service. The sooner you can learn to accept this and focus on finding Buyer #1's, the sooner you will hit your goals. Do you remember how my interview with Marcia Davidson went? I didn't answer her questi...
Pricing Series Part 3 - Cost Versus Value
April 08, 2024 05:00 - 17 minutes - 11.8 MBI was talking with Robert Pierce from my Solo Cleaning School Elite Membership. He's doing amazing. Robert works as a manager at Target and it's been in retail for 25 years. He found me on the Side Hustle Nation Podcast and decided to start a solo cleaning business. Robert understood the value of investing into his new business as he wanted to shortcut years of trying to figure it out himself. He joined the Elite Membership and has subsequently built his solo cleaning business in 6 months t...
Pricing Series Part 2 - Do You Charge By the Hour?
April 01, 2024 05:00 - 15 minutes - 10.7 MBThere are thousands of questions asked every day across the cleaning communities worldwide. I can say experientially that the two most frequently asked questions deal with how to clean and pricing. This is no surprise as both of these questions are asked by newer people and the answers come with actual experience in cleaning and making pricing mistakes over time. I didn't have social media communities to ask. I had to learn the hard way through trial and error. It's my firm belief that soci...
Pricing Series Part 1 - It's Not Your Pricing, It's Your Process
March 25, 2024 05:00 - 9 minutes - 6.75 MBI shared this exact post in a free Facebook cleaning group and thought it valuable enough to include on the podcast. Here's the post. I'm new to this group but not to cleaning. I love this industry and helping newbies. I see pricing posts all the time and wanted to share some insights that I just shared with another member on her private question. The question goes something like this... "Is this price too high, too low? "People are so cheap. How do I get them to value what I do as a prof...
Got a Name for Doing
March 18, 2024 05:00 - 22 minutes - 15.7 MBIn early 2020, I was a brand new podcaster and member of my local chamber of commerce. My solo cleaning business was not making us much money and the pandemic was mere weeks away. That all changed with one breakfast with Ken Byler when he taught me the mindset to "Get a Name for Doing". I highly recommend listening to this original 2020 podcast to get a sense of where I was mentally at this point. I didn't just sit on that advice. I took action right away. Fast forward to 2024. Last week...
Coaching Series Part 5 - When You're Humble, You're Teachable
March 11, 2024 05:00 - 15 minutes - 10.6 MBI have been a huge fan of the Tim Ferriss Show lately because I love the long-from interviews with world-class performers as Tim dissects how they accomplished what they've accomplished. I LOVED a recent interview with Kelly Slater. If you've never heard of Kelly Slater, he's an 11-time world surfing champion and highly regarded as the GOAT in the sport. I listened to Kelly's interview and was mesmerized by his mindset, attention to detail in his craft and his health, and most importantly, t...
Coaching Series Part 4 - Characteristics of Coachability
March 04, 2024 06:00 - 16 minutes - 11.6 MBThis episode wraps up our 4-part coaching series to teach you what it means to be truly coachable. This episode is a clip from a recent Solo Elite Membership Call addressing the 4 characteristics that determine how coachable YOU are. I hope you listen and learn. Then I hope you evaluate your own level of coachability. What was the result? Are you truly coachable or not? If you answered yes and you want to optimize your solo cleaning business to earn six figures without the drama of emplo...
Coaching Series Part 3 - Are You Truly Coachable?
February 26, 2024 06:00 - 19 minutes - 13.2 MBThis is a great follow up to "The Value of Coaching with Josh Melton". Josh has been coaching me through Marco Polo in 2023. I ask him questions and he responds. I am very coachable, so the content of my questions evolves over time from basic how-to questions to leadership and how my coach thinks questions. My goal is understand the Mind of Josh. How would Josh handle this situation? I have learned and grown as a student because I apply and take action on what Josh teaches me. I take notes o...
Coaching Series Part 2 - We All Need a Coach
February 19, 2024 06:00 - 17 minutes - 12.1 MBMy wife and I were enjoying breakfast at Postively 4th Street Cafe in Ocean City, NJ. We love this place and especially the lattes. Oh my, they are good! During our connecting time, we were searching for ways to improve our business and effectiveness as parents. I asked the question. "How can we become 10 Talent People in each area of our life?" This is a reference to a story that Jesus teaches in the Book of Matthew. I'll read it. Matthew 25:14-30 “For the kingdom of heaven is like a man ...
Coaching Series Part 1 - The Value of Coaching
February 12, 2024 06:00 - 1 hour - 51.4 MBThis original interview was released in April 2022 right after our family got home from our first month-long trip to the Gulf Coast of Florida. I hired Josh to be my coach to take me from a solo optimizer to a commercial cleaner with a team that would allow me to go to Florida for a month. He did and we went! The reason we succeeded is my coachability. In fact, the reason anyone succeeds to higher levels is determined by the value they place on coaching and how coachable they are. This ep...
Take the Emotion Out of Pricing
February 05, 2024 06:00 - 14 minutes - 10.1 MBIn a recent Solo Elite Membership Call, we talked about one of the biggest struggles in the cleaning industry. This struggle is especially challenging for newbies. And it's not just pricing and how to price. This clip from the Solo Elite walks you through how to remove the emotion around the pricing you give. Wouldn't that be an awesome skill to learn? It will take a few vital other skills. 1. You MUST be willing to track your cleaning times and analyze them. This allows you to prop...
Finding Your Fish
January 29, 2024 06:00 - 34 minutes - 23.5 MBIn a recent Solo Elite Membership Call, we talked about finding your ideal customer and niching. Unfortunately, most new cleaners will take anyone and anywhere. This is not ideal because you allow others to dictate the terms of your business. You need to set your own terms to be a real business. One of those terms is WHO will you serve and WHY? I use the analogy of fishing to parallel how to find our ideal customers. 1. What type of fish do you want? This comes with experience as ...
Best Of - Audio Alibis
January 22, 2024 06:00 - 30 minutes - 21.1 MBMuch time is needed in this podcast episode to clear the names of several members of Total Life Freedom Philly. Before I share the final installment of 'Who Paid for Lunch Clue', I must share a few things that happened in my cleaning business since my last update. It will be short. Trust me! First of all, I was asked to lead an education piece for my local MCBA networking group. I taught on the "They Ask You Answer" process. I have LOVED this book and implemented it into both of my websites...
Best Of - The Benevolent Benefactor
January 15, 2024 06:00 - 29 minutes - 20 MBMy Total Life Freedom local friends and local networking friend Eric Laylon intersect for a second episode. In "Don't Fight Google or Facebook, Fight for Lunch", my friend Eric Laylon from ReachLocal shared great marketing tips and stats on the digital giants. I followed this with a story of who paid for lunch. In this episode, I am copying the format! Last week in my local MCBA meeting, Eric ran the business education segment and taught on the benefits of using Alignable for marketing. ...
Best Of - Don't Fight Google or Facebook, Fight for Lunch
January 08, 2024 06:00 - 20 minutes - 14 MBIn this episode, I have an important lesson to share from a new friend of mine in the digital marketing space on the power of Facebook and Google. Eric Laylon is a consultant with ReachLocal. He understands the online landscape more than almost anyone that I know. He's a new member of the MCBA networking group and had a chance to share a presentation on his work. I asked many questions as I wanted to understand a little more of the trends he's seeing in 2021. Google drives 85% of all onlin...
Best Of - Allow a Giver to Give
January 01, 2024 06:00 - 28 minutes - 19.4 MBAt the end of 2020, I attended my first lunch with local Philly-based members of the mastermind I am a member.When this meal was paid for by another member, we were all grateful and a few of us learned a lesson to allow others to give. But what none of us expected was that this would be the first of multiple lunches where the lunch itself became secondary with who would get the privilege to pay for it! The next 4 episodes are a fun replay from this Smart Cleaning School humor. Enjoy! Bef...
Best Of - Think Week
December 25, 2023 06:00 - 22 minutes - 15.4 MBJohn Maxwell is internationally acclaimed and sought after for his gifting in the instruction of leadership development. He has spawned thousands of leaders through his system. I may never physically meet him in person, but his books and talks have mentored me for over a decade. There is one specific annual exercise that I would like to wrap up 2019 and I hope you'll join me. Check out John's blog article first Here's what John is doing right now and I'll quote him directly from the blog...
Best Of - Honor Your Gift
December 18, 2023 06:00 - 12 minutes - 8.62 MBThis goes back to my introduction episode and going into more mindset on honoring what you currently do and have. Every seed sown comes up. The message here is simple for you to ponder during Christmastime... what are you sowing into the ground with your current job or business? What about your relationships? Every action you take will leave a ripple in the pond of your community. Which ripple are you making... one toward good will or bad? Merry Christmas to you and your family!
Best Of - Because You're a Business Person That Cleans
December 11, 2023 06:00 - 18 minutes - 12.4 MBThis is the last business update on my new solo cleaning business for 2019. What a way to go out! Andrea Szlavik of A2Z Realtor Pa assures Ken that he is not a cleaner who happens to do business. He is a business person that happens to clean. This is a big difference. Let's dive into this week in my business! We had a business showcase presentation from Laney Landis this week at MCBA. She is the 5th generation owner (over 200 years in the family) of Old Village Paint. I was mesmerized at...
Measure the Gain, Not the Pain
December 04, 2023 06:00 - 16 minutes - 11.5 MBThis is Smart Cleaning School episode 4-1-1. Do you know what that means? It means "Directory Assistance" and derives from the old days of telephone operators in the United States and Canada. 4-1-1 has been used since 1930 if you can believe that! The number has taken on a whole new identity in pop culture since the 1980's where 4-1-1 is slang for "Information" or "What's the deal?" or "What's up with that?" What's the 4-1-1 with the Smart Cleaning School Podcast? Are you enjoying it? Are t...
It Took a Lot of Carrots
November 27, 2023 06:00 - 16 minutes - 11.5 MBA cleaner posted this response in a the Solo Cleaners Club free Facebook group that I manage after I asked why they were struggling to find clients as a new solo. "That’s the thing. I just started this year and have none. I used to clean for a company. They trained me and that’s when I fell in love with cleaning. I have nothing to help me gain anything, except for word of mouth, but no one is willing to give me a chance. I have a beautiful page full of everything I have to offer, before & a...
When a Solo Should Scale
November 20, 2023 06:00 - 18 minutes - 12.9 MBI am excited to share this clip from the Solo Elite Membership! A few weeks ago, I ran my first Zoom call for the members to meet each other, dive into a topic, and ask questions. It was a great call. Afterwards, I pondered the idea of sharing a portion of the call with my podcast audience. It's a 16 minute clip from a 90 minute call, where I shared my journey openly on scaling with employees. Many ask me when can I hire and scale. I firmly believe that you need time and money margin to ...
What If They Demand Fridays?
November 13, 2023 06:00 - 17 minutes - 12.3 MBThis one is short and sweet. Would you like to see the ISO Model play out in a common question I am asked? This question comes from my brother, who is starting his own solo cleaning company. He asked me this. "Ken, what would you do if a customer is only willing to hire you if you will clean for them on Fridays?" I answered him and then said. "Thanks for the podcast episode!" I believe there is a sliding scale or spectrum with 2 extremes depicting the Supply-Demand Principle of Ecomonics...
Yeah, BUT...
November 06, 2023 06:00 - 13 minutes - 9.18 MBThere is an emerging Mindset Series that started with my interview with Coach Josh called "The Value of Coaching" and followed up recently with "Are You Truly Coachable". I spoke from the position of being coached for over 20 years and being a coach myself for the past 7 years. The topic today is a major pet peeve and a classic tell-tale of someone UNcoachable and UNteachable. It's when I hear the words "Yeah, BUT..." I know I've been guilty of it in the past but when I recognize it toda...
The Solo Cleaner's Roadmap to Freedom
October 30, 2023 05:00 - 28 minutes - 19.6 MBThis may be one of the most significant episodes of the Smart Cleaning School Podcast. Let's recap for the newer listeners. I have run cleaning companies for the last 18 years in both Upstate New York and the Indian Valley of Pennsylvania. I struggled like you in my first solo cleaning business from 2005 to 2008 as an Initializer. I worked like a madman like you as a Stabilizer from 2009 to 2014. Then I OPTIMIZED my solo cleaning company into a business that provided my family full-time inc...
Are You Truly Coachable?
October 23, 2023 05:00 - 16 minutes - 11.4 MBThis is a great follow up to "The Value of Coaching with Josh Melton". Josh has been coaching me through Marco Polo in 2023. I ask him questions and he responds. I am very coachable, so the content of my questions evolves over time from basic how-to questions to leadership and how my coach thinks questions. My goal is understand the Mind of Josh. How would Josh handle this situation? I have learned and grown as a student because I apply and take action on what Josh teaches me. I take notes ...
That's Where We Grow with Steven Hunsberger
October 16, 2023 05:00 - 1 hour - 60.4 MB"If you ever see someone standing alone, go over and talk to them." Steven learned this from his grandmother and it has helped him become a great people person and networker. "Superpowers are things that we just do that we don't realize make such a difference to others." Steven is a certified financial planner by trade. He found two ways to utilize his skills. He could help people build their wealth or he could help them give away their wealth. Steven found so much more joy in the secon...
Install a Pressure Relief Valve
October 09, 2023 05:00 - 19 minutes - 13.8 MBI want to start by giving credit where credit is due. I had the opportunity to connect with my friend Cristal Bosser of Mommy Maids 24-7 serving the North Port / Sarasota Areas of the Gulf Coast of Florida. She was giving me feedback on the Solo Elite Membership that I'm constantly improving and drove home a point that I needed to share! Thank you Cristal! I was walking her through my Solo Elite Membership Roadmap and asked the question. "Should I target specific revenue and profit numbe...
Best Of - It's Hard to Say No
October 02, 2023 05:00 - 19 minutes - 13.2 MBThis episode released almost 2 years ago to the day! I was still doing house cleaning and transitioning Carfagno Cleaning to Carfagno Commercial Cleaning and the C3 Experience! We were preparing for our maiden journey to Florida for the month of February 2022. I am not wired to have trouble saying no. But many have that challenge. It's in their personality. In this Best-Of episode, I share a conversation between my daughter and I. I had just turned down a residential client and she couldn'...
Are You Always Available?
September 25, 2023 05:00 - 23 minutes - 16.1 MBLearning how to deal effectively with other people is one of the Solo Elite 4 Fundamentals. People skills is a broad term tossed around. What does it mean? In my opinion, it's the ability and skill to effectively build relationships with other people so that they know, like, and trust you. I want to focus on one people skill today. It's responsiveness. How responsive are you to customer inquiries and complaints? If you have employees, how responsive are you to their questions? What about yo...
A Good Name Pays Off
September 18, 2023 05:00 - 13 minutes - 9.38 MBI teased this episode in the previous one, so here it is! Did you know that your good name can be good marketing? I want you to think about this. How many companies do you buy from on the name alone? Have you ever hired a babysitter or other service provider in your home because they come from a good family name? How many times have you done the opposite when the company or person in question has a poor name and reputation? I work very hard to add value everyday to our good name. The Carfag...
Best Of - Desire a Good Name
September 11, 2023 05:00 - 24 minutes - 16.6 MBThis was one of my favorite episodes to create. It gave me a chance to research more of my family lineage and share one of my favorite bible verses. This teaching is foundational in my home and I wanted you to all hear it. This replay is intentional. The next episode takes the good name to another level. Did you know your good name is good marketing? You will. Re-listen to this one first!
It's Not Your Price, It's Your Process
September 04, 2023 05:00 - 9 minutes - 6.75 MBI shared this exact post in a free Facebook cleaning group and thought it valuable enough to include on the podcast. Here's the post. I'm new to this group but not to cleaning. I love this industry and helping newbies. I see pricing posts all the time and wanted to share some insights that I just shared with another member on her private question. The question goes something like this... "Is this price too high, too low? "People are so cheap. How do I get them to value what I do as a prof...
Don't Poach Customers or Employees
August 28, 2023 05:00 - 20 minutes - 14.2 MBI have a heart to help everyone who wants to start a cleaning business and optimize as a solo. I have found this to be a great strength and weakness. In two recent scenarios, I have learned that while helping one I'm hurting another. I'm going to teach the destructive mindset in each of my two recent scenarios. Scenario #1: A lady found my podcast, loved it, and emailed me some questions. I answered her and started coaching her only to find out that she was currently working for another...
The Buffalo Charges On
August 21, 2023 05:00 - 35 minutes - 24.3 MBIf you've been following this podcast for any duration of time, you should have noticed a major shift in how I am teaching. I have organized my content for helping side hustlers, startups, and solos around 4 basic fundamentals of success: Financial, Mindset, Strategic, and People. I highly recommend that you check out the previous episode to gain the perspective I've learned on why so many of you are struggling. It's called "Why Side Hustlers, Startups, and Solos Struggle". Armed with th...
Why Side Hustlers, Startups, and Solos Struggle
August 14, 2023 05:00 - 58 minutes - 39.9 MBI recorded this training for the 2023 Maid Service Success Summit Fundamental #1: Financial Start with the Stats! 90% don't know their numbers (Life After Sale YT) 98% don't know the value of their business (cnbc.com) 72% don't know their credit score (smallbiztrends.com) 73.6% of all statistics are made up (businessinsider.com) Notes from the Talk! Me – I knew my numbers and optimized every 90 days with SMART goals from 2014-2017 to go from 5-6 days solo cleaning per week to 2 da...
What Would You Do If You Lost It All?
August 07, 2023 05:00 - 10 minutes - 7.13 MBI have a friend, whom will remain anonymous. I won't share their full story, just the high level. Let's call her Jill. Jill ran a very successful and profitable solo cleaning business in Florida. Hurricane Ian pummeled her area and completely wiped out everything Jill had. Thankfully, her family was okay. But not her house. Not her vehicles. Not her business. Jill invested years to build and it took a few days for a natural disaster to destroy. What could Jill have done differently? Not liv...
Are You Financially Fluent?
July 31, 2023 05:00 - 17 minutes - 12.3 MBI recently revealed the "The 4 ISO Model Fundamentals " as Financial, Strategic, Mindset, and People. It doesn't matter whether you own a solo cleaning business or a catering company. If you want to grow your company to create the life you've dreamed of, you'll need to master these fundamentals. I am not a caterer... obviously. I can't coach caterers. I can't coach photographers or digital agencies or doctors. I'm a 16-year solo cleaner that has optimized 2 solo cleaning companies to over $...
Watch Watchers
July 24, 2023 05:00 - 19 minutes - 13.6 MBPricing questions are one of the most commonly-asked in Facebook cleaning groups. The post usually goes like this. There's an image of a house or details of the house or office. It is followed by "How much should I charge for this?" The only question I have seen more often in the last 7 years on Facebook is this one. "How do you clean this?" and there's a picture of something. I visited Angela Brown's Professional House Cleaners private group on June 5th, 2023 and answered multiple questi...
Invest in Your Future
July 17, 2023 05:00 - 15 minutes - 10.8 MBMy sister Jenna is doing amazing in her career so far. She just finished a few rotations as a traveling nurse and is currently working on her Nurse Practitioner license. She just got back from a 2 week trip to Europe and has saved a ton of money. I'm such a proud big bro. She visited our family in Sarasota, FL this February when we were escaping the cold Northeast winter along with my mom and step-dad. It was a great visit where we checked out multiple Gulf Coast beaches, sunsets, kayaking ...
Where Everybody Knows Your Name
July 10, 2023 05:00 - 14 minutes - 10.2 MBI used to watch the show, "Cheers" as a high-schooler. I didn't much care about the bar scene. I just loved the stories and the camaraderie and collection of people. They were all so different, yet they bonded every night after work. Sam the Bartender, Coach the Bartender, Woody the Bartender, Carla the Waitress, Diane the Academic, Norm the Accountant, Cliff the Mailman, Frasier the Psychiatrist, Lilith the Psychiatrist, Rebecca the Manager The show aired from 1982 through 1993 and is ...
The 4 ISO Model Fundamentals
July 03, 2023 05:00 - 10 minutes - 7.44 MBI've been teaching the ISO Model for optimizing your solo cleaning business for years now. I'm noticing a theme emerging from the countless coaching calls, hang-ups and challenges of my students, and keys to success. What causes the winners to win and whiners to whine? In this episode, I will introduce the 4 ISO Model Fundamentals to prepare the soil. Over time, I'll follow-up with individual episodes on each fundamental. Here's the starting point. The WHY. Why would you want to have an ...
Owning a Solo Cleaning Business is Fun
June 26, 2023 05:00 - 19 minutes - 13.5 MBI've been looking forward to doing this sales pitch episode for WHY you need to start a solo cleaning company. I have no idea where you are right now as you listen to this episode of the Smart Cleaning School. You may be sucking wind in your current solo cleaning business and not feeling like this business is fun or exciting. You're feeling overwhelmed, underappreciated, underpaid, and close to quitting. You're working everyday and have nothing to show for it except high-drama clients, s...
Illogical Moments Lead to Logical Faith with Angel Sandoval and James Harper
June 19, 2023 05:00 - 1 hour - 72.3 MBJames Harper was the host of "Two Cents Worth" and Angel Sandoval was the host of the "Sales Rehab" show. The two shows focused on sales and personal development and actually competed against each other in a productive way. James invited Angel to be a guest on his show and a friendship was formed. They decided to join forces under the common belief that 'Sales Saved My Life'. Both were excellent interviewers. Angel was interested in his guests and was a very good at knowing where to dig ...
Why is There a Labor Crisis in America?
June 12, 2023 05:00 - 29 minutes - 20.5 MBI am an active member in my local Chamber of Commerce and have been since joining in October 2019. Check out one of my first episodes from Dec 2019 called, "I'm the Only Cleaner", where I shared my initial impression of joining my first-ever chamber in 15 years in business at that point. Also check out the episode, "Get a Name for Doing", where I was mentored by fellow chamber member and leadership coach Ken Byler of Higher Ground Consulting. Ken taught me how to add the most value to the c...
Solo Cleaning Vending Machine
June 05, 2023 05:00 - 15 minutes - 10.5 MBI used to be such a sucker for the vending machine. My weakness was the potato chips, peanut butter crackers, and always Fritos! The vending machine is an interesting machine. It's simple. You choose what you want, check the price, insert your payment, push the corresponding button, and your treat spirals out of its holder to the slot below. You now own your treat and can enjoy it. There are some anomalies. Sometimes, the spirals delivering your treat jam and the bag of chips stops just ...
How to Remove Drama in Your Cleaning Business
May 29, 2023 05:00 - 15 minutes - 10.6 MBI don't proclaim to know all the answers. My M.O. is to listen more than I talk for two reasons. For one, I can learn from anyone. Secondly, I am emotionally sensitive and want to hear others speak so I can try to relate to them or possibly find a way to help them. This is my nature. Why did you just say all of that Ken? Recently, I was perusing the posts, questions, and problems of residential cleaners in my friend Angela Brown's Professional House Cleaners group. By the way, if you hav...
CBF Success Stories with Debbie Sardone and Friends
May 22, 2023 05:00 - 1 hour - 54.9 MBKen continues his interview with Debbie in this surprise episode, where Debbie shares insider teaching from Cleaning Business Fundamentals and brings on 3 CBF success stories. Let's start with a summary of the 6 components of CBF proven success system. If you don't do ALL 6, the system doesn't work. 1. Owner's Role – You can't clean and do 90-day mop-free formula 2. Unique Money-Mix Profit Formula – Keep it simple. You track 3 main numbers (KPIs) in CBF. 3. Unique Empowere...
7 Fundamentals for Business Success with Debbie Sardone
May 15, 2023 05:00 - 54 minutes - 37.5 MBIt was an honor to interview residential cleaning industry legend Debbie Sardone a second time. At the time of this recording, Debbie's first interview "A Buffalo Charges the Storm" was the third most-downloaded interview of the Smart Cleaning School's 45 published interviews. Debbie really barred all and shared personal stories she's never shared. It was a powerful episode with powerful stories and lessons. I wanted to re-connect in the beginning of this interview and ask her some follo...
Instruments AND Instincts
May 08, 2023 05:00 - 19 minutes - 13.7 MBAre you a person that flies by the seat of your pants? Do you fly like Maverick in Top Gun where your instincts dominate? This is absolutely cool in the movies, but it kills pilots in real life and the ones that kills are the amateurs and the experienced professionals. It's called spatial disorientation. First, let me give you a definition. Spatial disorientation – It's the inability of a person to determine his true body position, motion, and altitude relative to the Earth or his surroundi...