Fresh Social Takes with ICUC's Erika Lovegreen
Social Pros Podcast
English - July 28, 2023 08:00 - 42 minutes - 59.1 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud ICUCFull Episode Details
In this ever-changing world of social, how can community managers serve their people in the best possible ways?
Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice.
Erika discusses why social listening is as crucial as ever, why it’s important to keep your community front of mind when making changes on social and how best to team AI with your ‘human-first approach’.
Plus, she shares her thoughts on Threads and changes to Reddit and gives us the lowdown on ICUC’s brand-new eBook.
In This Episode:
0:00 – Introduction
3:32 – What ICUC are working on right now
6:05 – How brands should approach Threads
12:30 – Will Threads welcome brand-safe interactions?
15:03 – Erika’s take on Reddit’s current situation
18:10 – Have your finger on the pulse of your community
24:49 – Integrating AI and maintaining human touch
39:24 – Erika’s up-to-date final two!
42:05 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Erika on LinkedIn
Download the ‘How to Beat the AI Craze with Human-First Messaging’ eBook
Visit SocialPros.com for more insights from your favorite social media marketers.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud ICUCFull Episode Details
In this ever-changing world of social, how can community managers serve their people in the best possible ways?
Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice.
Erika discusses why social listening is as crucial as ever, why it’s important to keep your community front of mind when making changes on social and how best to team AI with your ‘human-first approach’.
Plus, she shares her thoughts on Threads and changes to Reddit and gives us the lowdown on ICUC’s brand-new eBook.
In This Episode:
0:00 – Introduction
3:32 – What ICUC are working on right now
6:05 – How brands should approach Threads
12:30 – Will Threads welcome brand-safe interactions?
15:03 – Erika’s take on Reddit’s current situation
18:10 – Have your finger on the pulse of your community
24:49 – Integrating AI and maintaining human touch
39:24 – Erika’s up-to-date final two!
42:05 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Erika on LinkedIn
Download the ‘How to Beat the AI Craze with Human-First Messaging’ eBook
Visit SocialPros.com for more insights from your favorite social media marketers.