Social Pros Podcast
568 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 149 ratingsSocial Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media professionals plus current trends and ideas in the social media industry, discussed and ratified or debunked by Daniel Lemin of Convince & Convert and Hannah Tooker of Lane Terralever. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
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Episodes
Greatest Hits: How Better Half Is Breaking Social Molds
June 21, 2024 08:00 - 39 minutes - 36.7 MBHow do some of the top brands like Netflix, Nike, and Disney drive audience participation and fandom? We find out in this episode, where we look back at one of our favorite conversations from last year with Alyssa Bonanno, the Chief Creative Officer and Founder of next-gen creative agency Better Half. Full Episode Details Audience participation and engagement are crucial for the consumer and entertainment brands that Better Half works with. But what’s the key to tapping into those fand...
[Bonus] How Salesforce Builds a Culture of Data-Driven Decision-Making
June 18, 2024 08:00 - 40 minutes - 36.7 MBData-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How do you compare with your peers? It’s a question that every marketer asks, and data is the trick to removing the guesswork from that answer. But finding the right data to benchmark yourself against your peers can be a challenge. Joining the podcast this week is Rob Garf, the VP and General Manager of Retail at Salesforce. He explores how Salesforce b...
How Salesforce Breaks B2B Social Stigmas with Influencers
June 14, 2024 08:00 - 47 minutes - 43.8 MBThe B2B space is not something you usually associate with the world of influencer marketing. And yet, Salesforce is leading the way in B2B influencer collaborations. How? We find out in this episode of Social Pros with Mikaely Quaranta, Senior Manager of Social Media, and Ashlyn Remillard, Director of Global Social, Influencer & Content Strategy. Full Episode Details Mikaely Quaranta and Ashlyn Remillard lead the employee advocacy program, global social strategies, influencer marketing, ...
[Bonus] How Data Is Helping Sekisui House Make Home the “Happiest Place in the World”
June 11, 2024 08:00 - 41 minutes - 40.1 MBData-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. Is it true that many Americans perceive their homes not just as living spaces, but as vehicles for wealth accumulation? And can this lead to a disconnect between their desires and the reality of home ownership? In this episode of Data-Driven Decisions, we find out. What do Americans really want from their homes? Is it just a cozy living space, or...
Why Brands Need to Look Past Vanity Metrics on Social
June 07, 2024 08:00 - 44 minutes - 41.9 MBAre you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what’s really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta. Full Episode Details Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta, as she shares practical tips for building an authentic brand presence on social media. With a unique background in sale...
Introducing Data-Driven Decisions Lessons from Marketing Leaders That Drive Results
June 04, 2024 08:00 - 9 minutes - 9.03 MBNew podcast series alert from Convince & Convert! Full Episode Details A brand new series hosted by Zontee Hou, our Managing Director, looks at the lessons we can take from data to inform the best marketing practices and internal culture. In this trailer episode, we catch a bit of her interview with Daniel Lemin on the Social Pros podcast, where she talks about her new book Data-Driven Personalization. She discusses some of the key insights from the book, why marketers need to have a mo...
Why Creativity Is the New Productivity
June 01, 2024 08:00 - 43 minutes - 63.9 MBAs a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros, who talks about the use of AI in the creative space and how we can find that happy place in the middle… Full Episode Details New AI tools are coming at us thick and fast. That genie has well and truly left the bottle and as creatives, it’s time to decide whether we will embrace it as a part of our work processes or get left behind. While ...
Why Brands Need to Lean into the Moment on Social
May 24, 2024 08:00 - 49 minutes - 68.4 MBIf you want to connect with your audience in the here and now, you’ve got to lean into the moment. That’s one of the key takeaways from this episode with Renee D. Edwards, Global Social & Brand Marketing Executive. Renee brings bags of experience and wisdom to this episode, having worked with huge brands like IBM, Intel, and Samsung. Full Episode Details All brands want to build that all-important connection with the audience on social media. But it is definitely easier said than done. ...
How to Build a Future Ready Brand
May 17, 2024 08:00 - 38 minutes - 57.6 MBIs your brand ready for the future? Being a future-ready brand is about more than just hopping onto the latest tech trends. In this episode, we hear about what marketers can do to keep their brands ahead of the game. We welcomed Mitch Duckler, Managing Partner at FullSurge & Bestselling Author of The Future-Ready Brand and The Indispensable Brand, to share insights he uncovered in his research. Full Episode Details Mitch Duckler, as Managing Partner of consultancy firm FullSurge, is well...
A Deep Dive into Hootsuite’s Social Media Consumer Report
May 10, 2024 08:00 - 43 minutes - 40.8 MBWhy do people follow brands on social media? What prompts them to unfollow? How close are social media followers to becoming customers? These are important questions that just about every social pro has asked themselves. We can make guesses and predictions, but what does the data say? Hootsuite’s Social Media Consumer Report is full of incredibly useful data for marketers, and their Head of Content, Sarah Dawley, joins this episode to talk us through it. Full Episode Details Social media...
How Bennie Johnson Amplifies Magic at the American Marketing Association
May 03, 2024 08:00 - 45 minutes - 67.9 MBGet ready to learn about the magic of marketing! Bennie F. Johnson, CEO of the American Marketing Association, joins the Social Pros podcast to shed light on why he believes marketing is equal parts art, science, and magic. Full Episode Details The American Marketing Association is probably an organization you’re familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it...
Why Better Stories Start with Better Questions
April 26, 2024 08:00 - 44 minutes - 61.5 MBIn the world of podcasting, the most important element is the story you’re trying to tell. You can have all the best equipment at hand, but it’s the story that makes it. We’re getting a little meta this week with a podcast episode about podcast episodes and storytelling with Elaine Appleton Grant, CEO of Podcast Allies and Host of the Sound Judgment podcast. Full Episode Details Now, we’re no strangers to sharing great stories on this podcast. But this episode is a little different. We p...
How the Consumer Product Safety Commission Adds Hope to Social
April 19, 2024 08:00 - 42 minutes - 42.6 MBJoseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, is a certified friend of the Social Pros podcast! We’re thrilled to have him back as a third-time guest on the show to talk about his work at CPSC and his tips for making safety content fun and engaging. Full Episode Details How do you take something like product safety information and turn it into a library of fun, interesting, and entertaining content? Well, Joseph Galbo, Social Media Specialist at th...
Why Social Needs a Seat at the Leadership Table
April 12, 2024 08:00 - 31 minutes - 43.7 MBThis episode with Fractional VP of Social Media at Social Proof Agency, Robyn Nissim, is a masterclass in social media. Hear about her journey from in-house roles to fractional work, the importance of investing in social media, and much more. Full Episode Details This episode welcomes Robyn Nissim, who shares her journey from Head of Social at big brands such as Alo Yoga and Anastasia Beverly Hills to her current role as Fractional VP of Social Media for a variety of brands. Robyn refle...
How an Ivy League Uses a Social-First Approach to Build Community
April 05, 2024 08:00 - 31 minutes - 47.2 MBHow does an Ivy League school manage its social media with a small team? We asked Maya Wesby, Social Media Manager at Harvard Graduate School of Education, for some insider insights into her role on this week’s Social Pros. Full Episode Details With a small social media team consisting of Maya Wesby (Social Media Manager) and a student intern, a key part of Maya’s role is wearing many different hats. While challenging, Maya’s realm of responsibility includes creating social-first content...
Orcas, Community, and Social Culture
March 29, 2024 08:00 - 37 minutes - 51.5 MBHeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca. Full Episode Details Joe Teo is the CEO, aka “Chief Executive Orca,” at HeyOrca, a social media scheduler built to make collaboration between social teams simpler. He joins the Social Pros podcast to share h...
How Planoly Empowers Creators to Evolve on Social
March 22, 2024 08:00 - 31 minutes - 46.8 MBSocial media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly. Full Episode Details Planoly is the first social media management tool built by creators, for creators, and CEO Katelyn Sorensen shares her story on the podcast. In this ep...
Greatest Hits: How DoctorJonPaul Became a Trailblazing Creator
March 15, 2024 08:00 - 37 minutes - 52.5 MBAre you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a writer, media critic, speaker, educator… and the list goes on. Hear their secrets to balancing it all while staying grounded. Full Episode Details It’s hard to explain everything DoctorJonPaul, Executive Producer of the BFF: Black, Fat, Femme Podc...
How to Be a Higher Ed Marketer with Bart Caylor
March 08, 2024 09:00 - 42 minutes - 43 MBHigher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed. Full Episode Details Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in...
The State of Creators, Agencies, and Influencers with Nathan Jun Poekert
March 01, 2024 09:00 - 44 minutes - 62.2 MBBrands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators. Full Episode Details For influencers/creators and agencies to work in harmony, both sides ma...
Why Focus is the Path to Success with Justin Tse
February 23, 2024 09:00 - 42 minutes - 60.1 MBContent creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love. Full Episode Details Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into how to succeed in content creation. Justin explains how he’s able to stay focused and inves...
How a Social Pro Pivoted from Sports to Startup Success
February 16, 2024 09:00 - 36 minutes - 50.4 MBIf you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, Co-Founder and President at Slate who provides some excellent reminders on how to be a decent human being, a great colleague and ultimately progress in your career. Full Episode Details This week’s guest is Eric Stark, Co-Founder and President at Slate, and previously with the NFL in several different capacities. He joins this episode to tell us about his transition from wor...
How Student Creators Fuel Boston University’s Social Presence
February 09, 2024 09:00 - 30 minutes - 47 MBIf you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University’s student creator program with Director of Social Media, Dave McDonald. Much like with user-generated content, student creators bring authenticity, creativity, and expert knowledge to their audience. Full Episode Details Dave McDonald, Boston University’s Director of Social Media, joins Social Pros to talk about his Terrier Creator Prog...
What Dik Dik’s Taught the San Diego Zoo
February 02, 2024 09:00 - 35 minutes - 49.8 MBAnimal pics brighten our day here at Convince & Convert. We’re sure you can relate! But we’ve found out that there’s so much more to San Diego Zoo Wildlife Alliance’s social than animal pics. We’re thrilled to welcome their Senior Social Media Manager, Taylor Moore, onto Social Pros to tell us more. Full Episode Details Everyone loves animal content on social feeds, right? But what goes into the marketing behind animal content for San Diego Zoo, and how do they tap into humanity’s lo...
Why Sacrifice Makes Social Better
January 26, 2024 09:00 - 54 minutes - 78.6 MBIf you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Social Pros. Full Episode Details Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes...
What a Top Social Media Voice on LinkedIn Thinks About B2B
January 19, 2024 09:00 - 36 minutes - 50.9 MBCut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros. Full Episode Details When it comes to creating and consuming B2B content, LinkedIn is the place to be. But with content saturation placing obstacles in your way, how can you create the content that gets your message heard? Joining Social Pros to share her expert insights, predictions, and expertise is Social Media Strategi...
How FIBA 3x3 Went from the Streets to the Olympics
January 12, 2024 09:00 - 37 minutes - 54.3 MBSome brands are built for social media, and FIBA 3x3 is certainly one of them. Their Digital Content Manager, Esteban Gonzalez, shares how their community-led strategy transcends borders on the Social Pros podcast. Full Episode Details FIBA 3x3 is a sporting discipline that is just perfect for social. But how do they keep their community spirit alive with a global audience? Esteban Gonzalez favors a rare tactic – opening the organization’s DMs to the public. This allows him to take ...
That’s the Thing about... Jay Acunzo
January 05, 2024 09:00 - 43 minutes - 60.9 MBIf there’s one message social pros should live by, it’s to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros. Full Episode Details When it comes to social, it’s not always easy to trust your instincts. But the most authentic content that resonates with the most people comes when social pros believe in themselves. Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, tells us why as he kicks off 202...
Why Brands Need to Think Like a Creator
December 29, 2023 09:00 - 36 minutes - 54.1 MBSocial media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details When you believe in the power of engagement and connection, there are tremendous opportunities for success on social. ...
Social Pros Unfiltered: Seasonal Campaigns, Fandoms, and the Trend to Watch in 2024
December 22, 2023 09:00 - 48 minutes - 67.3 MBJoin us for another deep dive into social media’s burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z’s pulling back from social, and their top predictions for 2024. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details In 2024, Amazon will become the next big social media pla...
Notion's Community-Driven Approach for Social Success
December 15, 2023 09:00 - 38 minutes - 53.1 MBHave you heard of Notion? You’ve probably already been asked that question… and there’s a good chance that it’s already your “second brain.” Like all great products, it’s the community and the users who make it, so we sat down with Notion’s Head of Influencer Marketing, Lexie Barnhorn, to hear all about it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Deemed by m...
Orangetheory’s Approach to Building A Strong Community on Social
December 08, 2023 09:00 - 34 minutes - 50.4 MBHow can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Sustaining a strong community spirit across a global company is not an easy...
Mastering Employer Branding Through Storytelling
December 01, 2023 09:00 - 35 minutes - 33.4 MBSharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Zoom, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Sharing the personal stories behind your brand can empower your employees, bu...
Social Pros Unfiltered: Brand Mistakes with Influencers, Trend Hopping, and Cancel-Culture
November 24, 2023 09:00 - 46 minutes - 65.2 MBWe welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends, and how social pros should respond to cancel culture. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! ICUC Full Episode Details Trend-hopping is super common on social, but is jumping on trending conte...
Creating Harmony in Creative Work with Joél Leon from New York Times Advertising
November 17, 2023 09:00 - 38 minutes - 53.1 MBJoél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details If you want your creative team to hit it out of the park, then you’ve got to fo...
600 Episodes of Social Pros!
November 10, 2023 08:00 - 51 minutes - 71.8 MBIt’s our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest changes in social and so much more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details When we published episode one of So...
Being Socially Bold with Gabe Gomez at Edelman
November 03, 2023 08:00 - 35 minutes - 49.6 MBBeing bold on social media isn’t always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week’s episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman, shares some food for thought on being socially bold. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Det...
Unlocking Better Partnerships - A Deep Dive with Lucy Quick
October 27, 2023 08:00 - 38 minutes - 53.1 MBHow can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what ...
Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps
October 20, 2023 08:00 - 44 minutes - 62.4 MBThere’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social ...
How to D.A.N.C.E. with Data on Social
October 13, 2023 08:00 - 33 minutes - 47.1 MBWhat are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros. Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details With every sales presentation you make, you have the chance to influence your audience and make a lasting impact – and data ...
Delta Vacations Approach to Non-Stop Social
October 06, 2023 08:00 - 32 minutes - 46 MBIf you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content. Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details What’s Delta Vacations’ formula for social med...
Social Pros Unfiltered: National Podcast Day Special
September 29, 2023 08:00 - 49 minutes - 70.9 MBLeanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert’s Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details It’s been a dramatic year i...
How Marvel Taps Into the Multigenerational Multiverse on Social
September 22, 2023 08:00 - 31 minutes - 44.5 MBHow does Marvel connect with fans of all ages, hailing from every corner of the world, and speak to them in a way that truly resonates? Join us on this episode of Social Pros as we delve into Marvel’s incredible social strategy with their Executive Director of Social Media, Adri Cowan. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Mar...
The Formula for Successful Live Video with Stephanie Garcia
September 15, 2023 08:00 - 43 minutes - 60 MBStephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details TikTok has change...
Greatest Hits: Inside Glossier’s Iconic Social Approach
September 08, 2023 08:00 - 31 minutes - 44.2 MBWe revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC We all know how fast-paced social media is. It simply does not sleep. There are many brands ou...
How Repurposing Content Makes You A B2B Social Hero
September 01, 2023 08:00 - 38 minutes - 53.5 MBOnce you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without thei...
Why Social Pros Don't Have to Know it All
August 25, 2023 08:00 - 32 minutes - 45.9 MBIf you’re feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don’t need to know it all and what we can do instead. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With new platforms popping up, ever-changing tren...
Why Brands Go People-First on Social
August 18, 2023 08:00 - 42 minutes - 58.8 MBIt’s easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that’s right for your brand? This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won’t want to miss. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICU...
Taking on Toxic Social with Noam Bardin
August 11, 2023 08:00 - 43 minutes - 60 MBWe are so pleased to welcome Noam Bardin, Founder of Post News, on this episode of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As much as we love social, we have to acknowledge that it comes with gray areas and undesirable aspects. Joining this episode to dissect social’s shortcomings is Noam Bardin, Fou...
How to Get Better Audience Insights with SparkToro’s Amanda Natividad
August 04, 2023 08:00 - 41 minutes - 57.4 MBHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details What’s the best way to collect meaningful audience insights? As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available. On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navig...