How to Get Better Audience Insights with SparkToro’s Amanda Natividad
Social Pros Podcast
English - August 04, 2023 08:00 - 41 minutes - 57.4 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud ICUCFull Episode Details
What’s the best way to collect meaningful audience insights?
As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available.
On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume.
Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.”
In This Episode:
0:00 – Introduction
2:51 – Amanda’s career to date
7:47 – Her thoughts on Threads
16:35 – The best Threads strategy
19:57 – Why not to go hard on posting
24:44 – New ways to research audiences without metrics
36:06 – Amanda’s final two
40:29 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Amanda on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud ICUCFull Episode Details
What’s the best way to collect meaningful audience insights?
As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available.
On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume.
Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.”
In This Episode:
0:00 – Introduction
2:51 – Amanda’s career to date
7:47 – Her thoughts on Threads
16:35 – The best Threads strategy
19:57 – Why not to go hard on posting
24:44 – New ways to research audiences without metrics
36:06 – Amanda’s final two
40:29 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Amanda on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers.