Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps
Social Pros Podcast
English - October 20, 2023 08:00 - 44 minutes - 62.4 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
ICUCFull Episode Details
lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat.
That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community.
We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities.
In This Episode:
3:13 – Ravi’s role at lululemon
6:31 – Representing the lululemon community on social
13:41 – Translating brand purpose to different channels
21:31 – Utilizing platforms correctly
23:43 – How lululemon work with ambassadors
36:44 – Ravi’s top tips for social pros
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Visit SocialPros.com for more insights from your favorite social media marketers.
There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
ICUCFull Episode Details
lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat.
That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community.
We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities.
In This Episode:
3:13 – Ravi’s role at lululemon
6:31 – Representing the lululemon community on social
13:41 – Translating brand purpose to different channels
21:31 – Utilizing platforms correctly
23:43 – How lululemon work with ambassadors
36:44 – Ravi’s top tips for social pros
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Visit SocialPros.com for more insights from your favorite social media marketers.