How Shiseido’s Social Leverages 150+ Years of Experience
Social Pros Podcast
English - July 21, 2023 08:00 - 41 minutes - 38.5 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud ICUCFull Episode Details
So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners?
Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts.
Taylor discusses how creators help Shiseido compete with celebrity-backed brands, the best ways to build authentic partnerships and why it’s more crucial than ever to keep diversity and representation front of mind.
Plus, she tells us why Microsoft Excel is her tool of choice and the one biggest mistake you can make as a social pro.
In This Episode:
0:00 – Introduction
4:44 – How Shiseido cut through the noise on social
7:33 – How creator relationships have changed
11:15 – The benefits of fostering strong creator partnerships
14:40 – Diversity and representation at Shiseido
20:44 – Networking with influencers
23:41 – Planning social content
31:05 – What keeps Taylor organized
36:34 – Taylor’s final two
40:25 - Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Taylor on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud ICUCFull Episode Details
So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners?
Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts.
Taylor discusses how creators help Shiseido compete with celebrity-backed brands, the best ways to build authentic partnerships and why it’s more crucial than ever to keep diversity and representation front of mind.
Plus, she tells us why Microsoft Excel is her tool of choice and the one biggest mistake you can make as a social pro.
In This Episode:
0:00 – Introduction
4:44 – How Shiseido cut through the noise on social
7:33 – How creator relationships have changed
11:15 – The benefits of fostering strong creator partnerships
14:40 – Diversity and representation at Shiseido
20:44 – Networking with influencers
23:41 – Planning social content
31:05 – What keeps Taylor organized
36:34 – Taylor’s final two
40:25 - Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Taylor on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers.