162: managing leads and enquiries

SMC: School Marketing and Communications

English - August 07, 2019 03:20 - 22 minutes - 21 MB - ★★★★★ - 1 rating
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Previous Episode: 161: maximise your extracurricular marketing

Next Episode: 163: school marketing and social media survey 2019 results

In this episode, Charlie and Rita talk about Facebook transparency tools and what this means for schools. In the Deep Dive, Charlie is joined by Brad Entwistle and Greg and Anthony Campitelli from Enquiry Tracker to discuss how schools can improve their lead nurturing. And in the Rants and Raves segment, Charlie and Rita discuss how fast-changing consumer environments can affect schools’ marketing planning.

Episode links:

Facebook expands transparency tools – who’s targeting you and what they know
https://www.marketingmag.com.au/news-c/news-facebook-transparency-update/

EnquiryTracker
http://enquirytracker.net/

Coles Little Shop is one of the greatest retail marketing campaigns of all time
https://mumbrella.com.au/coles-little-shop-is-one-of-the-greatest-retail-marketing-campaigns-of-all-time-540100

Coles Little Shop campaign faces a plastic waste petition
https://www.adnews.com.au/news/coles-little-shop-campaign-faces-a-plastic-waste-petition#S2VbtZ8V6q66TMKv.99