158: programmatic advertising
SMC: School Marketing and Communications
English - June 12, 2019 02:57 - 21 minutes - 20 MB - ★★★★★ - 1 ratingMarketing Business Education andrewsculthorpe bradentwistle educationmarketingnews image7 imageseven privateschoolmarketing schoolmarketingnews schoolmarketingpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 157: using radio in school marketing
Next Episode: 159: tacking sport in school marketing
In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the School Marketing Journal (SMJ). In The Deep Dive segment, Charlie and Rita are joined in the studio by Josh Krueger from PivotUs to discuss programmatic advertising, its pros and cons and why schools should consider its use. The Question of the Week focuses on how school marketers can expand their reach and target prospective students. In the Rants and Raves segment, the team share their thoughts on the way Sipsmith have ‘supercharged’ their brand and what schools can learn from them.