157: using radio in school marketing
SMC: School Marketing and Communications
English - May 29, 2019 05:37 - 24 minutes - 22.8 MB - ★★★★★ - 1 ratingMarketing Business Education andrewsculthorpe bradentwistle educationmarketingnews image7 imageseven privateschoolmarketing schoolmarketingnews schoolmarketingpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 156: how to choose a printing supplier
Next Episode: 158: programmatic advertising
In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Marketing Live. In the Deep Dive segment, they talk about the role of radio in school marketing, and how schools can maximise this platform. The Question of the Week takes a look at how a school marketer can encourage their Principal to prioritise marketing. In the Rants and Raves segment, the hosts discuss the role of long ad copy.
Episode links:
Top 10 Google Ads announcements from Google Marketing Live 2019
Nobody has time for a long copy ad
https://www.thedrum.com/opinion/2019/04/08/nobody-has-time-long-copy-ad