146: driving your audience to share content
SMC: School Marketing and Communications
English - November 28, 2018 04:22 - 26 minutes - 24.6 MB - ★★★★★ - 1 ratingMarketing Business Education andrewsculthorpe bradentwistle educationmarketingnews image7 imageseven privateschoolmarketing schoolmarketingnews schoolmarketingpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 145: effective event marketing
Next Episode: 147: a special SMC announcement for 2019
Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and three key challenges that school marketers must address. This week’s school marketing example: Video Creators CEO, Tim Schmoyer advises how to build a loyal YouTube audience. The rants and raves segment looks at inspiring words from several content marketing experts.