SMC: School Marketing and Communications artwork

145: effective event marketing

SMC: School Marketing and Communications

English - November 14, 2018 04:33 - 29 minutes - 27.3 MB - ★★★★★ - 1 rating
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Previous Episode: 144: podcast marketing
Next Episode: 146: driving your audience to share content

Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.